Harbor Sup

What Harbor Sup does

Harbor Sup is a privately held, single-location recreational water sports rental business headquartered at 2000 W Balboa Blvd on the Balboa Peninsula in Newport Beach, California. The company rents stand-up paddleboards (SUP) as its primary offering, supported by a diversified catalog of adjacent equipment including single kayaks, tandem kayaks, electric bikes, beach cruisers, surfboards, bodyboards, children bike attachments, and beach chairs and umbrellas. All inventory is rented on a usage-based, pay-as-you-go basis with hourly, daily, weekly, and monthly durations, and all units must be returned by 6 PM on the same day.

The business operates on a direct-to-consumer rental model with no subscription, recurring, or enterprise revenue component. Customers reserve equipment through the company website, which is integrated with the Peek online booking platform, or by phone during operating hours (Mon-Fri 9AM-5PM, Sat-Sun 9AM-7PM), and pick up inventory at the physical Balboa Boulevard storefront. The company employs 1-10 people and serves two primary customer personas: tourists and visitors seeking recreational harbor and beach activities, and health-conscious active individuals using paddleboarding and kayaking as fitness. Pricing is asset-level unit pricing (e.g., $25/hour for paddleboards, $65/day for electric bikes, $20/hour for single kayaks).

The technology stack is minimal: a WordPress-based marketing website, Peek for online reservations, and no proprietary software, mobile app, or disclosed integrations. There is no disclosed outside funding, no parent company, no subsidiaries, no patents or trademarks on file, no partnerships beyond an apparent cross-promotion with Balboa Fun Tours, and no AI/ML components. Revenue is not publicly disclosed.

Name

Harbor Sup

Legal name

Harbor Sup

Website

https://harborsup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Harbor Sup is a single-location Newport Beach, California rental shop renting stand-up paddleboards, kayaks, bikes, and beach equipment on hourly-to-monthly terms to tourists and local recreational users via walk-ins, phone bookings, and Peek online reservations.

Ownership category

akta.pro rank

Product category

Water Sports Equipment Rentals

NAICS

Recreational Goods Rental (532284)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

akta.pro secondary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Paddleboard rentals
• Water sports rentals
• Kayak rentals
• Beach equipment rentals
• Bicycle rentals

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rentals: One-time rental fees for paddleboards, kayaks, bicycles, and beach equipment. Revenue generated through hourly, daily, weekly, and monthly rental periods. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Harbor Sup rents stand-up paddleboards (SUP), single and tandem kayaks, beach cruiser and electric bicycles, surf boards, body boards, beach chairs, umbrellas, and children bike attachments from a single waterfront location in Newport Beach, California. Equipment is offered on hourly, daily, weekly, and monthly rental periods with same-day returns by 6 PM, booked online via the Peek platform, by phone, or as walk-ins.

Product overview

Harbor Sup is a recreational water sports rental company offering stand-up paddle board (SUP) rentals as its primary service, along with a portfolio of complementary beach and water equipment rentals. The core product is paddleboard rentals, supplemented by single kayaks, tandem kayaks, surf boards, body boards, electric bikes, beach cruisers, and beach accessories (chairs, umbrellas, and children bike attachments). All inventory must be returned by 6 PM on the same day.

Differentiator

Problem solved

Functional benefit

Products and services

• Paddleboard (SUP) Rentals Stand-up paddleboard rentals for tourists and locals seeking recreational and fitness paddling on Newport Beach harbor waters; offered at $25/hour, $45 two hours, $75 all day, $225 five-day week, $300 seven-day week, and $600 for 30 days or less.
• Single Kayak Rentals Single-person kayak rentals for individuals exploring Newport Beach harbor; offered at $20/hour, $35 two hours, $155 five-day week, $385 seven-day week, and $770 for 30 days or less.
• Tandem Kayak Rentals Two-person kayak rentals for pairs exploring Newport Beach harbor waters; offered at $30/hour, $55 two hours, $120 all day, $360 five-day week, $480 seven-day week, and $960 for 30 days or less.
• Beach Cruiser Bicycle Rentals Casual beach cruiser bicycle rentals for riding around Newport Beach; offered at $20/day, $60 five days, $80 seven days, and $160 for 30 days or less.
• Electric Bike Rentals Electric-assist bicycle rentals for visitors wanting easier rides around Newport Beach; offered at $65 all day, $195 five-day week, $260 seven-day week, and $520 for 30 days or less.
• Children Bike Attachment Rentals Family-oriented bike attachment rentals covering tandem bikes, baby seats, trailers, and trail-a-bikes; offered at $35 full day, $105 five-day week, $140 seven-day week, and $280 for 30 days or less.
• Surf Board Rentals Surf board rentals for use on Newport Beach waves; offered at $35/day, $105 five-day week, $140 seven-day week, and $280 for 30 days or less.
• Body Board Rentals Body board rentals for casual wave riding at Newport Beach; offered at $20/day, $60 five-day week, and $80 seven-day week.
• Beach Chair and Umbrella Rentals Beach chair and umbrella rentals for a comfortable day at Newport Beach; beach chairs and umbrellas each offered at $10/day, $30 five days, and $40 per week.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• ZeWheels Electric Bike Rentals: Newport Beach-area electric bike rental provider, directly competing with Harbor Sup's e-bike offering for tourist rentals on the Balboa Peninsula.
• Malibu Surf Rentals: Waterfront surf and kayak rental operation serving recreational beach tourists in Southern California with similar rental tiers and walk-in traffic model.
• La Jolla Kayak: La Jolla's premier kayak and paddleboard rental outfitter offering hourly/daily rentals plus guided tours — closely comparable product/customer mix in Southern California beach tourism.
• Balboa Fun Tours: Operating directly from Newport Beach, Balboa Fun Tours offers kayak, paddleboard, and beach equipment rentals — explicitly cross-linked from Harbor Sup's own site — making them the closest head-to-head peer in the same harbor.
• 101 Surf Sports: San Diego-based water sports rental shop offering surfboard, paddleboard, bodyboard, and wetsuit rentals — same on-site retail counter model targeting visitors with a similar multi-SKU inventory approach.
• Pacific Surf School & Rentals: Southern California surf school and rental operator offering board rentals (surf, bodyboard, SUP) with seasonal tourist customer base directly comparable to Harbor Sup's.

Broad incumbents

• GetMyBoat: Large peer-to-peer watercraft rental marketplace offering paddleboards, kayaks, and other small craft via online booking across Southern California — broader incumbent with overlapping bookings but serving as a platform rather than single-location operator.
• REI Co-op (used gear + rentals): National outdoor retailer operating seasonal SUP/kayak/bike rentals at flagship stores — broad incumbent offering overlapping rental categories as part of a much larger assortment, not focused on harbor tourism.

Others

• Peek (Booking Platform): Online activity and rental booking platform that Harbor Sup already uses as its booking engine — useful context as the platform provider connecting demand-side tourists to similar small rental operators.

Regional players

• Dana Point Jet Ski & Kayak Rentals: Dana Point-area non-motorized and motorized rental operator further down the Orange County coast — comparable inventory mix (kayaks, paddleboards, e-bikes) but serving a different harbor geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/harbor-sup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harbor Sup