Maternal Mental Health Alliance

Name

Maternal Mental Health Alliance

Legal name

Maternal Mental Health Alliance

Website

https://maternalmentalhealthalliance.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Maternal and Perinatal Mental Health Advocacy and Support

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Perinatal mental health
• Maternal health advocacy
• Mental health awareness
• Charity network
• Perinatal support services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: The primary revenue stream comes from donations from individuals, both one-off and recurring monthly contributions. Donation amounts range from £2 to £25 per transaction.
2. Corporate Partnerships: The organization partners with corporate entities for funding and support, such as the partnership with Tommee Tippee mentioned on their website.
3. Fundraising Events: Revenue generated through fundraising activities including running events and other sponsored events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Maternal Mental Health Alliance is a UK charity and coalition network of 160 organisations that advocates for and advances access to high-quality, compassionate perinatal mental health care for women, birthing people, and families before, during, and after pregnancy. Its core offerings include national advocacy campaigns (e.g., Everyone's Business), awareness initiatives (Maternal Mental Health Awareness Week), free information and support resources (Resource Hub, Perinatal Symptom Checker, Real Life Stories), and targeted projects addressing inequities (e.g., Black Maternal Mental Health Project, Maternal Mental Health Councils Programme).

Product overview

The Maternal Mental Health Alliance (MMHA) is a UK charity and network comprising 160 member organisations. Their portfolio consists primarily of advocacy campaigns, awareness initiatives, and information resources rather than a unified technology product. Key offerings include the Everyone's Business Campaign, the Maternal Mental Health Councils Programme, the Black Maternal Mental Health Project, Maternal Mental Health Awareness Week, and Reading Well For Families. Additionally, they provide digital informational tools such as a Perinatal Symptom Checker, a Real Life Stories platform featuring personal narratives, and a comprehensive Resource Hub. These products work together to advance the organisation's mission of ensuring women and birthing people receive high-quality mental health care before, during, and after pregnancy.

Differentiator

Problem solved

Functional benefit

Brands

• Everyone's Business: Campaign to ensure investment in perinatal mental health services is prioritised by the government

Products and services

• Everyone's Business Campaign
• Maternal Mental Health Councils Programme
• Black Maternal Mental Health Project
• Maternal Mental Health Awareness Week
• Reading Well For Families
• Perinatal Symptom Checker
• Real Life Stories
• Resource Hub

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mind (National Mind): Largest UK mental health charity operating across all conditions; competes for donor share and policy attention with MMHA but is not specialist in perinatal mental health, making it a broader incumbent rather than direct competitor.
• Rethink Mental Illness: Major UK mental health charity that is itself an MMHA member. Overlaps on policy advocacy and information resources for mental illness broadly; relevant for understanding coalition dynamics and potential donor competition in the UK.
• Centre for Mental Health: UK research and policy charity producing economic analyses of mental health services, including MMHA's referenced Counting the Costs body of work. Comparable as a UK mental health research/policy peer rather than a direct service competitor.
• National Childbirth Trust (NCT): Major UK charity focused on pregnancy, birth, and early parenthood — a broader incumbent in the perinatal information, peer support, and advocacy space with overlapping parent audiences to MMHA's target women and birthing people.

Regional players

• Home-Start: UK family-support charity helping parents with young children through volunteer-led peer support. Comparable as a UK family/maternal support charity that touches on maternal mental wellbeing but is not a perinatal mental health specialist.

Others

• Local Government Association: UK local-authority membership body listed as an MMHA member. Relevant only as a stakeholder partner representing local councils in MMHA's Maternal Mental Health Councils programme rather than as a peer in service delivery.

Direct peers

• PANDAS Foundation (UK): UK charity providing support and information for families affected by pre and postnatal mental illness. Closely overlaps with MMHA's awareness, helpline, and resource-sharing mission within the same UK perinatal mental health niche.
• Postpartum Support International: Global nonprofit dedicated to perinatal mental health support, awareness, and provider training. MMHA lists it as a member; both are mission-aligned charities operating in the maternal mental health advocacy and information space, differing primarily in geographic focus.

Emerging players

• Best Beginnings: UK charity working to reduce inequalities in early parenthood through digital tools, information, and frontline health professional partnerships. Comparable as a smaller mission-aligned nonprofit addressing perinatal health and information gaps with significant digital product emphasis.
• Maternity Action: UK charity providing advice and advocacy on maternity rights, perinatal health, and inequalities — including the Black maternal health space MMHA's Black Maternal Mental Health Project addresses. Adjacent not-for-profit with overlapping inequality-focused perinatal policy work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mmhalliance
• LinkedInlinkedin.com/company/maternalmentalhealthalliance
• Instagraminstagram.com/mmhalliance
• Facebookfacebook.com/MMHAlliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maternal Mental Health Alliance