Coatings World
Coatings World is a B2B trade publication, owned by Rodman Media, providing editorial coverage, directories, multimedia, and event reporting for global paint, coatings, adhesives, and sealants manufacturers, suppliers, and industry professionals since 1996.
- Company typePrivate
- Founded1996
- HeadquartersMontvale, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Coatings World does
Coatings World is a B2B trade publication serving the global paint, coatings, adhesives, and sealants industries. Launched in 1996 and operated by Rodman Media from its base in New Jersey, USA, the publication differentiates itself with staff-written editorial content that explicitly does not promote a single product or company, offering business reports, technical papers, market reports, executive interviews, and breaking news on M&A, financials, and personnel changes. Its primary readers are paint and coatings manufacturers, raw material and equipment suppliers, and coatings industry professionals (chemists, formulators, engineers, R&D staff, executives).
The product surface spans a bimonthly print and digital magazine, the CoatingsWorld.com website with breaking news and topical category pages, an annual Top Companies Report ranking approximately 79 global coatings manufacturers, the Buyers' Guide and Distributor Guide directories, a library of eBooks, whitepapers, and brochures, video and podcast programming (including short-form VideoBites), a Jobs Board, webinars, and event coverage of shows such as the American Coatings Show and the European Coatings Show. Member-only access gates enhanced website features for registered professionals. Underlying technology is a standard B2B digital media stack: content management, digital magazine publishing, multimedia production, and eNewsletter distribution, with global reach across the USA, UK, Germany, China, India, Japan, Brazil, and Mexico.
Coatings World monetizes via two principal revenue streams: (1) advertising and sponsorships sold to brands across the global coatings value chain, including sponsored content, corporate profiles, and directory listings, and (2) recurring annual subscriptions in print, digital, or combined formats. Pricing is not publicly disclosed. The publication operates within Rodman Media's broader portfolio of trade titles and functions as a sales-led B2B media business targeting enterprise advertisers and professional subscribers, with no disclosed venture, growth-equity, or strategic investor backing.
Coatings World firmographics
Firmographics- Name
- Coatings World
- Legal name
- Rodman Media
- Website
- https://coatingsworld.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coatings World is a B2B trade publication, owned by Rodman Media, providing editorial coverage, directories, multimedia, and event reporting for global paint, coatings, adhesives, and sealants manufacturers, suppliers, and industry professionals since 1996.
- Ownership category
- akta.pro rank
Coatings World industry classification
Industry- Product category
- Trade Media and Industry Publications
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Architectural & Decorative Coatings (IMAEAGAA)
- akta.pro secondary industries
- Metal Packaging Coatings & Linings (BPA-NI, Epoxy, Internal Coatings) (IMALADAK), Industrial & Protective Coatings (IMAEAGAB), Marine & Offshore Coatings (IMAEAGAD), Industrial Protective Coatings (IMADAKAB)
Keywords
Where Coatings World is headquartered
LocationHeadquarters
- HQ city
- Montvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coatings World business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and sponsorships: Promote brands to decision-makers across the global coatings value chain through targeted advertising options on the website and in the magazine.
- Subscriptions (Print and Digital): Magazine subscriptions available in print, digital, or both formats, targeting coatings industry professionals worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print subscription |
| Subscription | Annual | Digital subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Coatings World product offering
Product offeringCore offering
Coatings World is a B2B trade publication serving the global paint and coatings industry through a bimonthly print and digital magazine, the CoatingsWorld.com website featuring breaking news and market reports, searchable Buyers' and Distributor directories, an annual Top Companies ranking, and multimedia content including videos, podcasts, and whitepapers. It offers advertisers and sponsors targeted reach to coatings manufacturers, raw material suppliers, equipment providers, and industry professionals worldwide.
Product overview
Coatings World is a trade publication ecosystem serving the global paints and coatings industry, comprising a bimonthly print and digital magazine launched in 1996, the CoatingsWorld.com website featuring breaking news, market reports, and industry analysis across categories (manufacturers, suppliers, financial news, M&A, people), a Buyers' Guide directory for locating suppliers of raw materials and equipment, a Distributor Guide directory, an annual Top Companies Report ranking the 79 largest global coatings manufacturers, and multimedia content including videos, podcasts, and whitepapers. The platform also hosts industry events listings and a jobs board. The publication differentiates itself through staff-written content that does not promote individual products or companies, offering independent business reports and technical papers to a global readership of coatings professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Coatings World Magazine
- CoatingsWorld.com
- Buyers' Guide
- Distributor Guide
- Top Companies Report
- Coatings World Podcasts
- VideoBites and Video Content
- Library (eBooks, Whitepapers, Brochures)
- Coatings World Jobs Board
Companies that use Coatings World
Customer profileSegments3 records
Ideal customer profiles3 records
Coatings World technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Coatings World partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Coatings World competitors and assessment
Company assessmentDirect peers
- CoatingsTech (American Coatings Association): Official publication of the American Coatings Association providing peer-reviewed technical papers and industry content, directly competing for coatings manufacturer readership.
- European Coatings Journal: Trade publication from Vincentz Network covering the European coatings industry with news, technical articles, and market reports, serving the same coatings professional audience as Coatings World.
- Paint & Coatings Industry Magazine (PCI): A leading B2B trade publication serving the paint and coatings industry with editorial content, news, and technical coverage, directly competing with Coatings World for the same manufacturer and supplier audience.
Emerging players
- Industrial Paint & Powder: B2B trade publication focused on industrial coatings, finishing, and powder coating applications, addressing an overlapping subset of Coatings World's manufacturer and supplier audience.
- PaintSquare (Durability + Design): Online B2B media platform serving the protective and architectural coatings community with news, technical content, and industry directories, competing digitally with Coatings World's audience.
- Products Finishing Magazine: Trade publication covering industrial finishing and coatings application, addressing an overlapping audience of coatings users and applicators with comparable editorial formats.
Broad incumbents
- Chemical & Engineering News (C&EN): Flagship publication of the American Chemical Society covering the broader chemical enterprise including coatings chemistry, competing for the attention of coatings chemists and R&D professionals.
- ICIS Chemical Business: Global chemical industry intelligence provider with news and market reports covering coatings feedstocks and producers, competing for advertising from the same raw material supplier advertisers.
- Chemical Week: A larger B2B trade publication covering the global chemical industry including coatings raw materials, competing for advertising dollars from the same supplier base.
- Ink World Magazine: A sister Rodman Media publication covering the ink and printing inks industry, operating under the same parent and sharing operational infrastructure with Coatings World.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Coatings World social profiles
Digital presenceCoatings World financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coatings World leadership team
Management profileNumber of profiles
Profiles1 record
Coatings World funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coatings World M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coatings World
What does Coatings World do?
Coatings World is a B2B trade publication serving the global paint and coatings industry through a bimonthly print and digital magazine, the CoatingsWorld.com website featuring breaking news and market reports, searchable Buyers' and Distributor directories, an annual Top Companies ranking, and multimedia content including videos, podcasts, and whitepapers. It offers advertisers and sponsors targeted reach to coatings manufacturers, raw material suppliers, equipment providers, and industry professionals worldwide.
Is Coatings World a public or private company?
Coatings World is a private company. It is classified as corporate owned and is currently operating.
When was Coatings World founded?
Coatings World was founded in 1996. It employs 11 to 50 people.
Where is Coatings World based?
Coatings World is headquartered in Montvale, United States, in the North America region.
How does Coatings World make money?
Two revenue lines are on record. Advertising and sponsorships are the primary driver. The others are subscriptions (Print and Digital).
Who are Coatings World's main competitors?
Direct peers on record are CoatingsTech (American Coatings Association), European Coatings Journal and Paint & Coatings Industry Magazine (PCI). Emerging players are Industrial Paint & Powder, PaintSquare (Durability + Design) and Products Finishing Magazine. Broad incumbents are Chemical & Engineering News (C&EN), ICIS Chemical Business, Chemical Week and Ink World Magazine.
Does Coatings World have an API?
No public API is recorded for Coatings World.
What industry is Coatings World in?
Coatings World's product category is Trade Media and Industry Publications. Its primary akta.pro industry code is IMAEAGAA, Architectural & Decorative Coatings, with a secondary code of IMALADAK, Metal Packaging Coatings & Linings (BPA-NI, Epoxy, Internal Coatings). Its SIC code is 2741.