HUB CITY FORD INC.

What HUB CITY FORD INC. does

Hub City Ford Inc. is an authorized Ford franchise dealership headquartered at 2909 NW Evangeline Thruway in Lafayette, Louisiana, operating as a privately-held independent business since the 1940s. The company sells the complete Ford vehicle lineup — including F-150 and Super Duty trucks (F-250 through F-550), Maverick, Ranger, Bronco and Bronco Sport, Explorer, Expedition, Escape, Mustang, Mustang Mach-E, F-150 Lightning, E-Transit, and Transit — alongside a pre-owned inventory of approximately 456 vehicles spanning multiple brands. It serves individual retail consumers and commercial/fleet buyers across the Acadiana region, including Lafayette, Broussard, Scott, Youngsville, and Carencro.

The dealership operates four revenue streams: new Ford vehicle retail, pre-owned sales (including Certified Pre-Owned), service and parts (factory-trained technicians, genuine Ford parts, a Quick Lane and Mobile Service operation, a body shop, and the Ford Pickup & Delivery program), and finance and insurance products arranged through Ford Motor Credit and third-party lenders. Go-to-market is primarily through its single physical showroom, supplemented by an online channel for inventory browsing, payment calculation, trade-in valuation, and credit applications. The digital layer is operated on FordDirect-managed infrastructure, with Adobe Analytics for site analytics and third-party data providers (Chrome Data, AutoCheck) for vehicle history.

Customer segments include individual retail consumers (primary), commercial and fleet buyers served through a dedicated Commercial Center, used-vehicle shoppers, and EV buyers. Marketing runs through the corporate website, organic SEO, social media (Facebook, YouTube, Instagram, LinkedIn), and customer referrals. The business carries no disclosed external funding, no proprietary technology platform, and no AI/ML capability of its own; its competitive position derives from the Ford franchise rights, parts and service infrastructure, and local market tenure rather than differentiated technology.

Name

HUB CITY FORD INC.

Legal name

Hub City Ford Inc.

Website

https://hubcityford.net

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

Hub City Ford Inc. is a privately-held Ford franchise dealership in Lafayette, Louisiana, selling new and pre-owned Ford vehicles, providing factory service, parts, financing, and commercial fleet sales to consumers and businesses across the Acadiana region since the 1940s.

Ownership category

akta.pro rank

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales (New Ford): Retail sales of new Ford vehicles including F-150, Super Duty trucks, Bronco, Explorer, Expedition, Mustang, Maverick, Ranger, Transit vans, and electric vehicles (Mustang Mach-E, F-150 Lightning, E-Transit). Revenue generated from MSRP and above-MSRP sales with available discounts and manufacturer incentives.
2. Vehicle Sales (Used): Pre-owned vehicle sales including Ford models and other brands (Chevrolet, GMC, Toyota, Jeep, RAM, Honda, Nissan, Hyundai, Subaru, Lincoln, Genesis, Mercedes-Benz, Acura, Volvo, Volkswagen, Kia). Revenue from certified pre-owned and general used inventory.
3. Service and Parts: Full-service Ford service center with factory-trained technicians, genuine Ford parts department, body shop, collision center, Quick Lane service, mobile service, and Ford Pickup & Delivery. Revenue from maintenance, repairs, and parts sales.
4. Finance and Insurance Products: Finance department arranges vehicle financing through Ford Motor Credit and multiple lenders. Also offers trade-in evaluations, payment calculators, and financing application processing. Revenue from dealer kickbacks and financing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hub City Ford Inc. is an authorized Ford franchise dealership that retails new Ford vehicles (trucks, SUVs, cars, vans, hybrids, and EVs), pre-owned and Certified Pre-Owned vehicles, and provides factory-trained vehicle service and parts, collision repair, commercial fleet sales, and vehicle financing through Ford Credit and other lenders. Operations are anchored at a single showroom and service facility in Lafayette, Louisiana, serving the Acadiana region.

Product overview

Hub City Ford is a Ford franchise dealership offering a comprehensive portfolio of Ford vehicles and automotive services. The core product is new Ford vehicles spanning multiple segments: trucks (F-150, Super Duty F-250/F-350/F-450/F-550, Maverick, Ranger), SUVs (Bronco, Bronco Sport, Explorer, Expedition), electric vehicles (Mustang Mach-E, F-150 Lightning, E-Transit), vans (Transit), and performance cars (Mustang). The dealership also offers used vehicles, certified pre-owned Ford vehicles with extended warranties, and a full suite of ancillary services including vehicle financing through Ford Credit and third-party lenders, factory-trained vehicle service and parts, collision repair, commercial vehicle sales, EV ownership support, and online tools such as trade-in valuation and payment calculators. The business operates as a traditional automotive dealership model rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Retail sales of new Ford vehicles across all segments including F-150, Super Duty, Bronco, Bronco Sport, Explorer, Expedition, Mustang, Mustang Mach-E, Maverick, Ranger, Transit, E-Transit, F-150 Lightning, and Escape, offered to individual consumers, families, and commercial buyers in the Acadiana region.
• Used Vehicles Pre-owned vehicle inventory including Ford models and other brands (Chevrolet, GMC, Toyota, Jeep, RAM, Honda, Nissan, Hyundai, Subaru, Lincoln, Genesis, Mercedes-Benz, Acura, Volvo, Volkswagen, Kia), individually priced from $11,995 to $46,000+.
• Certified Pre-Owned Ford Vehicles CPO Ford vehicles sold with extended warranty coverage, roadside assistance, and comprehensive multi-point inspection for added buyer confidence.
• Vehicle Financing Services Vehicle financing arranged through Ford Motor Credit and multiple lenders for all credit tiers, with APR ranging from 5.71% to 18.45% based on credit score; online finance application available.
• Ford Service Center Full-service Ford service center staffed by factory-trained technicians offering routine maintenance through complex engine repairs using genuine Ford parts.
• Parts Department Stocked parts department offering genuine Ford parts and accessories for purchase, including Ford Accessories and a Tire Finder tool for DIY enthusiasts and service customers.
• Commercial Center Dedicated commercial vehicle sales and service for businesses, including Police Interceptor vehicles, commercial trucks (F-250, F-350, F-450, F-550, F-750SD), and Transit van fleet purchasing.
• Collision Center (Body Shop) Body shop services for vehicle collision repair and restoration, operating as part of the dealership's service operations.
• Quick Lane Quick service lane offering efficient routine maintenance for vehicles including oil change specials starting at $20.
• Ford Pickup & Delivery Service in which Ford picks up and delivers the customer's vehicle for maintenance, eliminating the need for the customer to visit the dealership.

Quantifiable outcome

• Over 80 years of business serving the Acadiana community

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealership representing Ford brand. Operates under Ford manufacturer programs, access to new vehicle inventory from Ford, Ford warranties, Ford Credit financing, Ford parts, and Ford manufacturer incentives and rebates.
• FordDirectcoreTechnology or IntegrationFordDirect provides advertising and related services, analytics, and tracking technologies for the dealership's online properties. Manages website functionality and digital marketing infrastructure.
• Ford Motor CreditcoreChannel Partner/ Reseller/ DistributorFord Motor Credit provides vehicle financing programs for customers. Hub City Ford offers Ford Credit financing as a primary financing option alongside other lenders.
• FordPass RewardsminorGTM or Marketing PartnerFordPass Rewards loyalty program enabling customers to earn points on purchases and service, redeemable for rewards including tire rebates and service allowances.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sonic Automotive: US franchised auto retailer with EchoPark used-vehicle stores; directly comparable franchise-dealer operating model with new and used inventory plus F&I.
• Asbury Automotive Group: Public franchised auto dealer group with comparable sales, service, and parts operations; relevant peer for Hub City's franchise dealer economics.
• CarMax: Largest US used-vehicle retailer; competes for Hub City's used-car shoppers via online browse and nationwide footprint, pressuring local used inventory turnover and pricing.
• Group 1 Automotive: Multi-brand franchised auto retailer with US and UK operations; same core sales/service/parts/F&I business model as Hub City but with portfolio scale and public-company reporting.
• AutoNation: Largest US auto retailer with hundreds of franchises including Ford stores; operates the same new-vehicle, used, F&I, and service model but at vastly greater scale and geographic breadth.
• Lithia Motors: Public, multi-brand US auto retailer with extensive franchise network; comparable franchise dealership model with strong M&A-driven growth strategy that Hub City could be a target for.

Emerging players

• Carvana: Online used-car retailer with home delivery; an emerging disruptive channel that competes with Hub City's used-vehicle segment and shapes consumer expectations around no-haggle online purchasing.

Direct peers

• Morgan Auto Group: Large multi-brand Florida-based auto dealership group with similar new/used sales, F&I, and service operations; closely comparable franchise-dealer business model with multiple rooftops.

Regional players

• Billion Auto Group: Mid-sized US franchised dealer group with comparable new/used sales, service, and F&I operations at similar regional scale to Hub City.
• Sterling Automotive Group: Multi-brand regional dealer group operating Ford and other franchises in the US Gulf Coast; comparable regional franchised-dealer footprint and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/upperlafayette/videos?_cl=kicIE6GvYCz2MrqyR8cMZg3j
• Facebookfacebook.com/HubCityFordLA?_cl=kicIE6GvYCz2MrqyR8cMZg3j
• LinkedInlinkedin.com/company/hub-city-ford-inc.
• Instagraminstagram.com/hubcityford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUB CITY FORD INC.