OBEDIA

What OBEDIA does

OBEDIA is a privately held, Nashville-based LLC founded in 2004 that sells live, one-on-one music production training and technical support delivered remotely via TeamViewer and phone by professional audio engineers. The service targets home-studio musicians, semi-professional producers, and recording professionals who need personalized help across Digital Audio Workstations (DAWs) including Pro Tools, Studio One, Cubase, Logic Pro, Ableton Live, FL Studio, Reason, Reaper, Audacity, Magix, and Antares products, as well as associated audio interfaces and hardware. Its core product is a human-delivered, real-time tutorial service rather than pre-recorded content, marketed as an antidote to YouTube tutorials and university courses.

The company monetizes through subscription plans and pay-as-you-go credits: Gold Monthly at $49.99/month (30 training minutes), Platinum Annual at $536.40/year (360 minutes, 25% savings versus monthly), and Pay-As-You-Go at $1.99/minute for non-subscribers, with subscriber top-up credits available at $0.99/minute. Trial offers ($9.99-$19.99 first month) are used as customer-acquisition funnels for specific DAWs. Supporting products include member-exclusive video tutorials (Studio One, Pro Tools, Cubase), a seven-part Recording Guides series, and a free blog and YouTube channel ("OBEDIA Tutor") for top-of-funnel content marketing. Through its wholly-owned subsidiary PCAudioLabs (acquired February 2013), OBEDIA also sells custom-built professional audio computers, laptops, and rackmount systems, which bundle free OBEDIA training and lifetime technical support.

OBEDIA's go-to-market is sales-led and self-serve via its e-commerce website, with no mobile app, no public API, and no AI-powered features. Operations are run from a single Nashville headquarters (2817 West End Ave) by a 1-10 person team led by founder Jayce Murphy, and the company serves English-speaking customers globally including the US, Canada, UK, Australia, China, Japan, and Germany. Notable users include Dweezil Zappa, Frank Filipetti, and Grammy-winning producer Michael Beinhorn. Distribution relies on organic search, content marketing, email, and Google Reviews social proof rather than paid acquisition or partnerships.

Name

OBEDIA

Legal name

OBEDIA LLC

Website

https://obedia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

OBEDIA, founded in 2004 and based in Nashville, sells live one-on-one music production training and technical support for major DAWs (Pro Tools, Studio One, Cubase, Logic Pro, Ableton, etc.), delivered remotely via TeamViewer by professional audio engineers to home-studio musicians, semi-pro producers, and recording professionals. It also sells custom audio PCs via its PCAudioLabs subsidiary.

Ownership category

akta.pro rank

Product category

Music Production Training and Technical Support

NAICS

Sound Recording Industries (5122)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

Keywords

• Music production training
• DAW training services
• Audio software support
• Remote desktop tutoring
• Home studio support

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Subscription Training Services: Monthly and annual subscription plans providing one-on-one live training minutes with professional audio engineers via phone or remote desktop. Subscribers receive allocated training time per billing period with discounted per-minute rates compared to non-subscribers.
2. Pay-As-You-Go Training Credits: Non-subscription customers can purchase training session credits at $1.99/minute for occasional support needs. Subscribers can purchase additional credits at $0.99/minute through the top-up program.
3. PCAudioLabs Hardware Sales: Sale of custom-configured professional audio computers, laptops, and rackmount systems through the PCAudioLabs division. Each system comes with free OBEDIA training and lifetime technical support.
4. Free Content Marketing: Free blog tutorials, YouTube videos, and recording guides used to attract and educate potential customers, driving conversion to paid subscription services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OBEDIA provides live one-on-one music production training and technical support delivered in real-time via phone and TeamViewer Remote Desktop by professional audio engineers. The service spans all major Digital Audio Workstations (Pro Tools, Studio One, Cubase, Logic Pro, Ableton Live, Reaper, FL Studio, Reason, Audacity, Mixcraft, and others) and audio hardware, billed through monthly subscriptions, annual subscriptions, and pay-as-you-go credits. The company also sells custom-built professional audio computers through its wholly-owned PCAudioLabs subsidiary.

Product overview

OBEDIA is a music production training and technical support service founded in 2004, operating as a unified offering centered on live one-on-one remote desktop training with professional audio engineers. The core service provides personalized instruction across major Digital Audio Workstations (DAWs) including PreSonus Studio One, Avid Pro Tools, Steinberg Cubase, Ableton Live, Logic Pro, FL Studio, Reaper, Audacity, Magix, Reason Studios, Mixcraft, and Antares products. OBEDIA's portfolio consists of subscription-based training programs (Gold Monthly at $49.99/mo, Platinum Annual at $536.40/yr), pay-as-you-go options ($1.99/min), and top-up credit purchases ($0.99/min for subscribers). The service is supplemented by member-exclusive video training series and a seven-part recording guide series. A related sub-brand, PCAudioLabs (acquired 2013), provides custom-built audio computers and hardware. OBEDIA does not offer an API or AI-powered features; all training is delivered by human audio professionals via TeamViewer remote desktop sessions.

Differentiator

Problem solved

Functional benefit

Brands

• PCAudioLabs: Custom-built professional audio and video production computers, providing hardware optimized for DAW workflows. Re-launched and expanded after acquisition by OBEDIA in 2013.

Products and services

• OBEDIA One-On-One Live Training Live one-on-one music production training and technical support delivered via phone and TeamViewer Remote Desktop by professional audio engineers. Sessions cover DAW operation, audio hardware, mixing, mastering, MIDI configuration, and music business topics for individual musicians, producers, and home studio operators.
• PCAudioLabs Custom Audio Computers Custom-built professional audio computers, laptops, and rackmount systems optimized for music and video production. Each system is pre-configured and certified for DAW stability, including the RokBox series, and comes bundled with free OBEDIA training and lifetime technical support.

Quantifiable outcome

• 100% money-back guarantee if not satisfied
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• PCAudioLabscoreStrategic or Co-development Partner · 1 February 2013PCAudioLabs was acquired by OBEDIA in February 2013 and became an integral part of the OBEDIA family. PCAudioLabs provides custom-built professional audio computers optimized for music and video production. The acquisition allows OBEDIA to offer complete solutions including hardware, training, and ongoing technical support from a single provider.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MasterClass: Premium video education platform with music production classes from notable artists and producers. Competes for the 'learn music production' wallet share, though at a higher price point and pre-recorded format.
• Splice: Music creation platform offering sample subscriptions, DAW plug-ins, and production tutorials. Competes for the same producer persona as OBEDIA, with a broader software + content ecosystem rather than personalized live training.
• Sweetwater: Large music instrument and pro audio retailer with extensive in-house tech support, gear consultation, and free production resources. Overlaps with PCAudioLabs on hardware and with OBEDIA on technical support for music creators.

Others

• B&H Photo Video: Large retailer of computers, pro audio gear, and production equipment with sales engineering support. Comparable to PCAudioLabs on hardware distribution for production workloads, though not specialized to audio.
• Reverb.com: Online marketplace for musical instruments and pro audio gear with editorial content aimed at musicians. Overlaps with OBEDIA's customer persona of recording musicians investing in their home studios.
• Plugin Boutique: Leading retailer of DAW plug-ins, virtual instruments, and music production software with adjacent tutorials and educational content. Sits in the same music producer toolchain ecosystem but focuses on software rather than training or hardware.

Emerging players

• Berklee Online: Online extension of Berklee College of Music offering courses in production, mixing, and DAW operation. Targets serious music students rather than casual home studio users, but addresses overlapping learning needs in music production technology.

Direct peers

• macProVideo: Online music production and audio engineering video training platform covering DAWs and production techniques. Competes with OBEDIA on training content, with a video library model versus OBEDIA's live one-on-one delivery.
• Groove3: Subscription-based DAW training video library covering Pro Tools, Logic, Cubase, Ableton, and other major DAWs. Directly comparable to OBEDIA's training subject matter, competing for the same customer base of home studio musicians and producers.
• Puremix: Online platform offering video-based music production tutorials and DAW training led by professional engineers. Closely comparable to OBEDIA's training mission, though delivered as pre-recorded video rather than live one-on-one sessions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ObediaTutor
• Xx.com/obediatutor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBEDIA