What Omnielectric Supplies does

Omnielectric Supplies (legal name OMNIELECTRIC SL) is a Valencia, Spain-based industrial automation distributor and technical solutions provider serving Spanish industrial manufacturers, machine builders, OEM integrators, and regulated verticals (aerospace, automotive, pharmaceuticals). Founded in 2008 and operating from Almussafes (Valencia), the company operates a field-sales-driven motion supported by a self-serve bilingual (ES/EN) e-commerce storefront at omnielectric.es, where customers browse by supplier brand and submit quote requests rather than transact at list price. Omnielectric holds the Innovative SME (PYME Innovadora) badge from Spain's Ministry of Science, Innovation and Universities, has been accepted into the ICEX-DANA export program (Expediente 0202503075, EU Next Generation co-financed), and is concurrently a beneficiary in multiple collaborative R&D projects: FOTONIL24 (CDTI-funded nano-photonics for Industry 4.0), CAREBAT (used battery management with NUTAI and the AVIA automotive cluster), VISITRON (artificial vision for die-stamping), SAIL2FUTURE (PERTE NAVAL naval digitalization), CASIViA (AI-based surface quality control with NUTAI and Andre & Tops), and TMV & IA (INNCAD-2024-118 multi-camera AI anomaly detection with NUTAI and Photonic Sensors & Algorithms).

The company's core offering is multi-brand industrial automation distribution combined with value-added services. Its catalog spans Tier-1 automation suppliers — ABB (variable frequency drives and instrumentation), Siemens (Sentron contactors, circuit breakers, RCDs, busbar systems, motion control, PLCs, HMI), Rockwell Automation (PLCs, HMI, motion, industrial networking), Eurotherm / Schneider Electric (2604 and 2704 PID controllers for AMS2750 / CQI-9 heat treatment), Phoenix Contact (connectors), Rittal (enclosures and climate control), Murrplastik (cable management), Telesis (XpressMark fiber laser, MOPA, Microdot marking), IXON (IXrouter / SecureEdge industrial gateways and antennas for IIoT and IEC 62443-compliant cybersecurity), and Deep Robotics (quadruped inspection robots). Underlying technology emphasizes interoperability across industrial communication protocols — Modbus RTU/TCP, Profibus, Profinet, DeviceNet, EtherNet/IP — and edge-to-cloud IIoT connectivity via IXON Cloud.

The business model rests on three revenue streams: (1) one-time hardware sales of distributed automation components with repeat purchasing from established accounts; (2) professional services including turnkey integration, consulting, specialized training, personalized purchase management, and dedicated technical support; (3) custom stock and inventory management programs providing recurring managed-inventory and consignment arrangements. Pricing is B2B quotation-based, with no public list prices, personalized per-customer discounts, and an exclusive professional collaboration program offering registered partners special offers and ongoing support. Go-to-market combines direct technical field sales for enterprise accounts with self-serve e-commerce for mid-market browsing, supplemented by content marketing (bilingual blog, SEO), trade show participation (Smart City Expo, Metal Madrid, Energy Global Expo, ECOFIRA), and email newsletter acquisition (10% first-purchase discount).

Name

Omnielectric Supplies

Legal name

OMNIELECTRIC SL

Website

https://omnielectric.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Omnielectric Supplies is a Valencia, Spain-based industrial automation distributor and technical solutions provider, distributing 20+ Tier-1 brands (ABB, Siemens, Rockwell, IXON, Eurotherm) to Spanish industrial manufacturers, machine builders, and regulated verticals, with value-added services including turnkey integration, custom stock, and training.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Electrical Equipment and Component Manufacturing (3359)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)

akta.pro secondary industry

Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

Keywords

• Industrial automation distribution
• Industrial sensors distribution
• Process control equipment
• IIoT connectivity solutions
• Variable frequency drives

Headquarters

HQ city

Mislata

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution (Hardware Sales): Omnielectric distributes a wide range of industrial automation components from multiple international suppliers (ABB, Siemens, Rockwell, IXON, Eurotherm, Phoenix Contact, Telesis, Rittal, Murrplastik, Deep Robotics) including sensors, PLCs, VFDs, contactors, circuit breakers, antennas, and industrial computing hardware. Revenue is generated through one-time product sales, with repeat purchasing from established customer accounts.
2. Professional Services: The company offers a portfolio of value-added professional services including turnkey integration, professional consulting, specialized training, personalized purchase management, and dedicated technical support. These services complement product sales and generate additional revenue streams.
3. Custom Stock / Inventory Management: Omnielectric maintains a permanent custom stock service for professionals requiring immediate product availability, providing revenue through managed inventory and consignment arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Omnielectric Supplies distributes industrial automation, sensor, and instrumentation products from leading manufacturers (ABB, Siemens, Rockwell, IXON, Eurotherm, Phoenix Contact, Rittal, Murrplastik, Deep Robotics, Telesis) to industrial customers. Around this distribution activity it bundles value-added services including custom stock management, professional technical consulting, specialised training, turnkey integration, dedicated post-sale technical support, and personalised purchase management.

Product overview

Omnielectric Supplies (OMNIELECTRIC SL) is a Valencia-based industrial automation, sensors, and instrumentation distributor operating in Spain. The company distributes a broad portfolio of products from international brands including Siemens (Sentron series contactors, circuit breakers, RCD protection units, and busbar systems; motion control), ABB (frequency converters/VFDs and instrumentation/motion), Rockwell Automation (PLCs, HMI, motion), IXON (industrial routers/gateways for remote access and IIoT, plus antennas), Telesis (fiber laser and CO2 laser marking systems including XpressMark MOPA, plus Microdot technology), Eurotherm (2604 and 2704 PID controllers for heat treatment), Phoenix Contact (connectors), Rittal (enclosures and climate control), Murrplastik (cable management), and Deep Robotics (quadruped inspection robots). Alongside product distribution, Omnielectric provides services including custom stock management, an e-commerce online store, fast/secure shipments, personalized purchasing management, specialized training, professional consulting, turnkey integration, and dedicated technical support. The company also participates in R&D innovation projects including FOTONIL24 (nano-photonics), CAREBAT (battery management), VISITRON (artificial vision), SAIL2FUTURE (naval digitalization), CASIViA (AI vision quality control), and TMV & IA (multi-camera anomaly detection). Omnielectric holds the Innovative SME badge from the Ministry of Science, Innovation and Universities.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Automation, Sensor, and Instrumentation Product Distribution
• Custom Stock Management Service
• Professional Technical Consulting
• Specialised Industrial Training
• Turnkey Integration Service
• Dedicated Post-Sale Technical Support
• Personalised Purchase Management
• Exclusive Professional Collaboration Program
• Online Industrial Components Store

Quantifiable outcome

• Energy savings of up to 50% in variable-load centrifugal pump applications using VFDs (power follows cube law: 80% speed → 51% consumption; 60% speed → 22% consumption)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• NUTAIcoreStrategic or Co-development Partner · 1 January 2024Omnielectric collaborates with NUTAI in multiple R&D projects including CAREBAT (used battery management with AVIA cluster) and TMV & IA (multi-camera AI-based defect detection, project INNCAD-2024-118, with Photonic Sensors & Algorithms). NUTAI contributes AI and data analytics expertise to joint innovation initiatives.
• Photonic Sensors & Algorithms, SLcoreStrategic or Co-development Partner · 1 January 2024Omnielectric partners with Photonic Sensors & Algorithms, SL in the TMV & IA project (INNCAD-2024-118) alongside NUTAI, developing multi-camera inspection heads for automated anomaly detection in industrial quality control processes.
• Clúster de la Automoción y Movilidad de la Comunidad Valenciana (AVIA)coreStrategic or Co-development Partner · 1 January 2024Omnielectric participates in the CAREBAT project under the coordination of AVIA (Automotive and Mobility Cluster of the Valencian Community), achieving important advances in used battery management — relevant to the electric vehicle transition.
• Andre & TopscoreStrategic or Co-development Partner · 1 January 2024Omnielectric collaborated with NUTAI and Andreu Tops in winning the CASIViA project concession for a digitized surface quality control system using vision and artificial intelligence.
• ABBmajorChannel Partner/ Reseller/ DistributorABB is a key supplier brand for Omnielectric, distributing ABB automation products including frequency converters (variable speed drives), instrumentation, motion control, and low-voltage switchgear. Omnielectric holds its own stock of ABB products.
• SiemensmajorChannel Partner/ Reseller/ DistributorSiemens is a key supplier brand, with Omnielectric distributing Siemens automation products including motion control, PLCs, HMI, Industrial Edge computing, and related components.
• Rockwell AutomationmajorChannel Partner/ Reseller/ DistributorRockwell Automation is a key supplier brand, with Omnielectric promoting Rockwell automation solutions for industrial customers.
• IXONmajorChannel Partner/ Reseller/ DistributorIXON is a key strategic supplier for industrial IIoT solutions, providing remote access gateways, industrial firewalls, and IXON Cloud IIoT platform connectivity. Omnielectric distributes IXON products and provides integration support.
• Eurotherm (Schneider Electric)majorChannel Partner/ Reseller/ DistributorEurotherm (a Schneider Electric brand) is a key supplier for precision temperature and process control, providing PID controllers and data loggers for heat treatment and industrial process applications.
• Phoenix ContactmajorChannel Partner/ Reseller/ DistributorPhoenix Contact is a supplier of industrial connection technology, including connectors for motor installations, cable entry systems, and relay components.
• RittalmajorChannel Partner/ Reseller/ DistributorRittal is a supplier of electrical enclosure systems, climate control, power distribution, and automation infrastructure solutions.
• Deep RoboticsminorChannel Partner/ Reseller/ DistributorDeep Robotics is a new supplier addition offering quadruped inspection robots for autonomous inspection in demanding industrial environments.
• TelesisminorChannel Partner/ Reseller/ DistributorTelesis is a supplier of industrial laser marking solutions including fiber lasers and CO2 lasers for permanent product traceability and identification.
• MurrplastikminorChannel Partner/ Reseller/ DistributorMurrplastik is a supplier of cable management products including cable entry plates, cable ties, and customization options for industrial projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• AutomationDirect: US-based direct seller of industrial automation products (PLCs, VFDs, sensors, motion). Comparable as a value-added distributor focused on industrial automation components with online catalog and quote-based pricing, though primarily North American.
• Distrelec: European electronic and automation components distributor (now part of RS Group). Highly comparable as a B2B multi-brand distributor serving industrial and OEM customers across Europe with online catalog and technical content marketing.
• Radwell International: Industrial automation distributor specializing in new, surplus, and refurbished automation components. Comparable as a multi-brand industrial automation parts distributor with technical support services for plant operators and integrators.
• Galco Industrial Electronics: US industrial electronics and automation distributor of new, obsolete, and surplus components. Comparable as a multi-brand distributor specializing in industrial automation and electrical controls with technical sales support.
• Farnell / element14: Global electronic components and industrial automation distributor serving engineers and OEMs worldwide. Comparable as a multi-brand distributor with both online self-serve and technical sales support models targeting industrial buyers.
• Digi-Key Electronics: Global electronic component distributor with a strong Spanish/European presence. Comparable business model as a high-mix, low-volume online distributor serving industrial and engineering customers, though at much larger scale.

Broad incumbents

• Rexel España: Spanish subsidiary of global electrical distribution leader Rexel. Comparable as a multi-brand B2B distributor serving Spanish industrial customers with electrical equipment, automation, and energy-efficiency solutions.
• Würth Elektronik / Würth Industrie: German industrial supply and electronic components group with significant European presence. Comparable as a multi-brand industrial distributor with strong technical content, training programs, and direct field sales to industrial customers.
• RS Components: Global broad-line electronic and industrial components distributor (owned by RS Group) with a major presence in Spain. Directly comparable as a multi-brand B2B distributor of automation, electrical, and electronic components to industrial customers, though significantly larger in scale and catalog breadth.
• Sonepar Ibérica: Spanish arm of the world's largest B2B electrical equipment distributor. Directly comparable as a Spanish multi-brand distributor of electrical and automation products to industrial and OEM customers, but operating at substantially greater scale and branch density.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnielectric Supplies