Greenled
- Company typePrivate
- Founded2010
- HeadquartersNorth Fitzroy, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Greenled firmographics
Firmographics- Name
- Greenled
- Legal name
- Greenled Oy
- Website
- https://greenled.fi
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Greenled industry classification
Industry- Product category
- Commercial LED Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
- akta.pro secondary industries
- Lighting Controls & Smart Lighting Systems (BPABAGAC), Street Lighting & Area Lighting Electrical Infrastructure (IMAFAHAJ), Landscape Accent & Uplighting (Trees/Facades) Installation (HSAIAHAE)
Keywords
Where Greenled is headquartered
LocationHeadquarters
- HQ city
- North Fitzroy
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Greenled business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LED Lighting Fixtures: Sale of proprietary LED luminaires including indoor, outdoor, industrial, retail, and smart lighting solutions. Products include Origi, Spectre, Pegasus, Omega, Sigma, Eco E II series.
- Professional Installation Services: Turnkey (avaimet käteen) installation services including lighting planning, delivery, and professional installation.
- Light as a Service: Valoa palveluna - lighting financing option where customers pay monthly instead of upfront investment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Greenled product offering
Product offeringCore offering
Greenled manufactures professional LED lighting fixtures (indoor, outdoor, street, industrial, retail) at its Oulu, Finland factory and delivers turnkey lighting solutions — including consultation, planning, delivery, and installation — to businesses, municipalities, and public sector customers across the Nordics. The company also offers Light as a Service subscription financing and smart lighting control integration (DALI, Encelium/Wattstopper, Casambi).
Product overview
Greenled is a Finnish manufacturer of professional LED lighting solutions offering a diversified portfolio of indoor, outdoor, and smart lighting systems. The indoor lighting range includes multiple fixture series (Origi, Omega, Eco E II, Sigma Gen3, Alfa Line Gen3, Eco S, Epsilon R, Gamma Gen2, Phi Vision, and Polaris) addressing retail, office, and industrial applications. Outdoor lighting encompasses the Spectre eco-friendly fixture and the new domestically-produced Pegasus street light engineered for northern conditions. Smart lighting capabilities are enabled through integration with DALI, Encelium/Wattstopper PLUS, and Casambi wireless control systems. The company has completed over 10,000 customer projects and claims energy savings of up to 90% on lighting retrofits.
Differentiator
Problem solved
Functional benefit
Products and services
- Origi Perpetual Design LED Luminaire
Quantifiable outcome
- Energy savings of 87% at Skanssi shopping center parking
- +6 more outcomes
Companies that use Greenled
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Greenled technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Greenled partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and major.
- Encelium (Osram/Wattstopper)coreSmart lighting control system partnership. Encelium X (now Wattstopper Plus) enables zone-by-zone control via 200 ceiling-mounted sensors, optimizing energy consumption and extending fixture lifespan. Used in projects like Inex Partners logistics centers.
- DALI (Digital Addressable Lighting Interface)coreStandard smart lighting control protocol enabling individual fixture control and energy optimization. Core technology across most Greenled installations.
- GranlundminorBuilding services engineering firm involved in lighting design projects. Collaborated on Huhtahalli project for sports facility lighting planning.
- Aarnion SähköminorElectrical contractor providing professional installation services. Partnered on Huhtahalli project for sports facility lighting installation.
- SOK (Suomen Osuuskauppojen Keskuskunta)majorParent organization of Inex Partners (SOK's logistics company). Greenled serves SOK group logistics and retail properties, including Prisma, S-Market, and Alepa stores.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Greenled competitors and assessment
Company assessmentDirect peers
- Fagerhult Group: Swedish-listed professional lighting group with strong Nordic presence across indoor, outdoor, and infrastructure segments. Directly comparable as a Nordic-origin commercial/industrial LED fixture manufacturer competing for the same enterprise and municipal customers as Greenled.
- Helvar Oy Ab: Finnish lighting controls and luminaire manufacturer with a similar Nordic enterprise focus and overlapping DALI-based smart-lighting approach. Both target European commercial and architectural projects, making Helvar one of Greenled's closest geographic and product peers.
- Glamox AS: Norwegian professional lighting manufacturer focused on indoor and outdoor LED solutions for commercial, industrial, and maritime markets. Highly comparable in product mix (fixtures, controls, project-based B2B) and Nordic customer profile.
- Thorn Lighting: European commercial, outdoor, and infrastructure lighting brand (Zumtobel Group). Overlaps with Greenled's indoor, street, and area lighting portfolios and competes for similar municipal and industrial tenders.
- Aura Light International AB: Swedish sustainable-lighting manufacturer offering LED fixtures and light-source solutions with a circular-economy positioning. Closely comparable to Greenled on Nordic origin, sustainability messaging, and professional B2B focus.
- Zumtobel Group: Austrian-listed commercial and industrial LED lighting group. Comparable in targeting professional indoor and outdoor lighting applications with integrated controls, and in serving enterprise and municipal customers across Europe.
Broad incumbents
- Siteco GmbH: German professional lighting brand (now under Signify) focused on outdoor and infrastructure lighting. Comparable to Greenled's Pegasus streetlight and area-lighting portfolio, especially in municipal tenders across Europe.
- Signify N.V. (Philips Lighting): Global lighting leader (Philips, Interact) with end-to-end portfolio across fixtures, controls, and connected systems. Overlaps with Greenled's smart-lighting and commercial/industrial lines but at vastly larger scale and broader scope.
- LEDVANCE GmbH: Broad-line lighting manufacturer (formerly Osram Sylvania). Competes across LED fixtures, lamps, and components for professional and consumer markets; overlaps with Greenled's commercial/industrial fixture lines but with a global distribution footprint.
Others
- Casambi Technologies Oy: Finnish wireless lighting-controls platform integrated into Greenled's Omega Linear Gen2 and other products. Not a direct fixture competitor but a key technology partner and adjacent ecosystem participant in Nordic smart lighting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Greenled social profiles
Digital presenceGreenled compliance and trust
Trust signalCompliance5 records
Greenled financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenled leadership team
Management profileNumber of profiles
Profiles13 records
Greenled funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenled M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenled
What does Greenled do?
Greenled manufactures professional LED lighting fixtures (indoor, outdoor, street, industrial, retail) at its Oulu, Finland factory and delivers turnkey lighting solutions — including consultation, planning, delivery, and installation — to businesses, municipalities, and public sector customers across the Nordics. The company also offers Light as a Service subscription financing and smart lighting control integration (DALI, Encelium/Wattstopper, Casambi).
Is Greenled a public or private company?
Greenled is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenled founded?
Greenled was founded in 2010. It employs 101 to 250 people.
Where is Greenled based?
Greenled is headquartered in North Fitzroy, Australia, in the Oceania region.
How does Greenled make money?
Three revenue lines are on record. LED Lighting Fixtures are the primary driver. The others are professional Installation Services and light as a Service.
Who are Greenled's main competitors?
Direct peers on record are Fagerhult Group, Helvar Oy Ab, Glamox AS, Thorn Lighting, Aura Light International AB and Zumtobel Group. Broad incumbents are Siteco GmbH, Signify N.V. (Philips Lighting) and LEDVANCE GmbH. Casambi Technologies Oy is listed as an others.
Does Greenled have an API?
No public API is recorded for Greenled.
What industry is Greenled in?
Greenled's product category is Commercial LED Lighting. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior), with a secondary code of BPABAGAC, Lighting Controls & Smart Lighting Systems. Its NAICS code is 335132 and its SIC code is 3640.