Robins & Day

What Robins & Day does

Robins & Day (trading as Stellantis &You UK; legal entity STELLANTIS & YOU UK Limited) is a UK franchised car dealership group operating 9 physical showrooms across Birmingham North, Birmingham South, Brentford, Crawley, Croydon, Edgware, Preston, Stockport, and Wimbledon. It is wholly owned by Stellantis N.V., one of the world's largest automotive conglomerates, and serves as the captive UK retail channel for 9 Stellantis-owned marques: Abarth, Alfa Romeo, Citroën, DS Automobiles, Fiat, Jeep, Leapmotor, Peugeot, and Vauxhall. The business sells new vehicles, manufacturer-approved used cars (including the SPOTiCAR programme, with 200+ Vauxhall used units stocked), electric and electrified models, commercial vans, and Motability Scheme vehicles, while also providing aftersales servicing, MOT, parts, and finance introductions via Stellantis Financial Services. Headcount is reported in the 251–500 range and the group operates a UK-only footprint with no international or cross-border customer activity.

The core go-to-market is showroom-based enterprise-style field sales supplemented by an integrated online platform (vehicle browsing, online reservations, online service booking, configurator, test drive booking, and car valuation). Dedicated Business Centre locations with specialist advisors serve the B2B fleet and contract-hire segment, while the Motability Scheme provides a third institutional channel for disabled-driver vehicle supply. Revenue is generated across five streams: new vehicle sales, used vehicle sales, aftersales (service/MOT/parts), financing and insurance introduction fees (PCP, PCH, contract hire), and Motability Scheme transactions. Pricing follows standard UK franchised-dealer mechanics — one-time purchase, PCP monthly subscriptions (e.g., Citroën ë-C3 Aircross from £109/month at 0% APR, Peugeot 208 from £219/month at 0% APR), and Personal Contract Hire leasing (e.g., Leapmotor T03 from £179/month, Leapmotor B10 from £329/month at 0% APR).

The technology stack is described in the source data as standard dealer management systems and online sales platforms with no proprietary AI, no patents, no SDK or API products, and no mobile app. Competitive positioning rests on Stellantis parent-brand backing, multi-brand portfolio breadth (9 brands at single locations), aftersales relationships that drive repeat service revenue, and 2026 Parkers "Best New Car Finance" recognition. The business is exposed to UK consumer new-car demand cycles, Stellantis model allocation decisions, and the pace of UK EV adoption — a strategic priority reflected in the Vauxhall GSE performance-EV launch, the Leapmotor brand rollout, and 0% APR EV financing offers across multiple marques.

Name

Robins & Day

Legal name

STELLANTIS & YOU UK Limited

Website

https://govauxhall.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Robins & Day (Stellantis &You UK) is a UK car dealership group operating 9 showrooms, selling new and approved used vehicles across 9 Stellantis brands — Vauxhall, Peugeot, Citroën, Fiat, Jeep, Leapmotor, and others — alongside aftersales servicing, Motability Scheme access, and business fleet solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. New Vehicle Sales: Revenue generated from the sale of new vehicles across multiple brands including Vauxhall, Peugeot, Citroën, Fiat, Jeep, Alfa Romeo, DS Automobiles, Abarth, and Leapmotor. Vehicles are sold through financing arrangements (PCP, PCH) or outright purchase.
2. Used Vehicle Sales: Revenue from manufacturer-approved used vehicles and SPOTiCAR certified pre-owned vehicles. Includes a wide range of brands beyond Stellantis brands, covering over 30 manufacturers.
3. Aftersales and Servicing: Revenue from vehicle servicing, MOT testing, repairs, and parts sales. Services include fixed-price servicing, fixed-price repairs, tyre services, and recall repairs.
4. Financing and Insurance Products: Revenue generated through introductions to Stellantis Financial Services and other lenders for vehicle financing (PCP, contract hire). Acts as credit broker introducing customers to finance providers.
5. Motability Scheme: Revenue from participation in the UK Motability Scheme, providing vehicles to disabled individuals through the government-backed program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Robins & Day operates a UK car dealership group selling new and used vehicles from nine Stellantis brands (Vauxhall, Peugeot, Citroën, Fiat, Jeep, Alfa Romeo, DS Automobiles, Abarth, and Leapmotor). It also provides manufacturer-approved aftersales including servicing, MOT testing, and parts, alongside Motability scheme vehicles, business and fleet solutions, and finance product introductions via Stellantis Financial Services.

Product overview

Robins & Day operates as a Stellantis &You UK dealership network offering a comprehensive vehicle sales and service platform. The core offering includes new and used vehicles across multiple brands (Vauxhall, Peugeot, Citroën, Fiat, Jeep, Alfa Romeo, Abarth, DS, Leapmotor), electric vehicles, commercial vans, and Motability scheme vehicles. Services are structured around vehicle sales (new, used, electric), business & fleet solutions, and aftersales support including servicing, MOT, and parts. The portfolio spans passenger cars, SUVs, and light commercial vehicles, unified under the Stellantis &You manufacturer-owned dealer group.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Multi-Brand Stellantis) Sale of new passenger cars, SUVs, electric vehicles, and light commercial vans across nine Stellantis brands: Vauxhall, Peugeot, Citroën, Fiat, Jeep, Alfa Romeo, DS Automobiles, Abarth, and Leapmotor. Available through outright purchase, PCP, or PCH financing for individual consumers.
• Manufacturer-Approved Used Vehicles
• SPOTiCAR Approved Used Vehicles Quality-assured pre-owned cars program with flexible finance options, offering certified used vehicles with manufacturer-backed checks.
• Aftersales Servicing, MOT and Parts
• Motability Scheme Vehicles UK government-backed Motability Scheme vehicles for disabled individuals, covering models from Vauxhall (Mokka, Grandland, Corsa, Astra, Astra Sports Tourer, Frontera), Peugeot, Citroën, Jeep, and Leapmotor with varying advance payments.
• Business and Fleet Solutions Commercial vehicle solutions for businesses and fleets, including van offerings (Combo, Vivaro, Movano), business leasing, contract hire, salary sacrifice, fleet finance, fleet maintenance, and company-car driver services delivered through dedicated Business Centre locations with specialist advisors.
• Vehicle Financing and Insurance Brokerage Credit broker service introducing customers to Stellantis Financial Services and other lenders for vehicle financing arrangements including PCP, PCH, and business leasing products.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• StellantiscoreChannel Partner/ Reseller/ DistributorStellantis is the parent manufacturer and owner of the Stellantis &You UK dealer group. Robins & Day operates as a manufacturer-owned dealership representing Stellantis brands including Vauxhall, Peugeot, Citroën, Fiat, Jeep, Alfa Romeo, DS Automobiles, Abarth, and Leapmotor.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pendragon: UK franchised car dealership group historically representing multiple brands including some Stellantis franchises; directly comparable multi-brand, multi-site UK dealer with similar new/used/aftersales mix (now operating as Pendragon NewCo after its franchise stores were absorbed by Lithia and Hedin).
• Arnold Clark: Largest privately-owned car retailer in the UK; directly comparable multi-brand new/used vehicle retailer with extensive aftersales and significant scale advantage.
• Lookers: Major UK franchised dealer group operating across multiple OEM brands with showrooms, used cars, and aftersales — the closest direct peer in terms of multi-brand UK retail model.
• Vertu Motors: UK-listed franchised car and van dealership group; comparable multi-brand UK dealership footprint with new, used, and aftersales revenue mix.
• Marshall Motor Group: UK franchised dealer group operating across multiple brands; directly comparable UK new/used vehicle retail and aftersales model (now part of Constellation Automotive Group).

Emerging players

• Cazoo: UK online used-car retailer; competes with Robins & Day's used-vehicle (SPOTiCAR) business through a digital-first model, illustrating the disruptive channel the dealer must defend against.

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer with significant UK retail operations; comparable in new-vehicle retail and aftersales but operates at much larger international scale.
• Lithia Motors: US-headquartered, publicly-listed automotive retailer with growing UK presence via Pendragon acquisition; comparable multi-brand dealership economics at significantly larger scale.

Others

• Carwow: UK online car marketplace that aggregates new-car demand and routes leads to dealers; not a direct competitor but a channel partner / competitor that could disintermediate Robins & Day's new-car funnel.
• Auto Trader: UK's leading automotive marketplace; functions as a key customer-acquisition channel for Robins & Day's used-car listings while also representing a structural threat to dealer-owned lead generation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/robinsandday
• YouTubeyoutube.com/channel/UCTdO6y8R9LgbiAVof90a8Sw
• Facebookfacebook.com/robinsandday
• LinkedInlinkedin.com/company/stellantis-and-you-uk
• Instagraminstagram.com/stellantisandyouuk
• TikToktiktok.com/stellantisandyouuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robins & Day