Lough Key Forest and Activity Park

What Lough Key Forest and Activity Park does

Lough Key Forest and Activity Park is a 350-hectare outdoor recreation and heritage destination operated by Moylurg Rockingham DAC, a private Irish company that functions as a joint venture between Coillte (Ireland's state forestry company) and Roscommon County Council. The park opened in 2007 on a historically significant estate — encompassing the 12th-century Castle Island, the ruins of John Nash-designed Rockingham House, 19th-century servant tunnels, and the Moylurg viewing tower — and combines free-to-access walking and cycling trails with a portfolio of paid attractions. Paid attractions include the Rockingham Remembered self-guided audio tour (incorporating Ireland's first 300m tree canopy walk), the Boda Borg indoor adventure quest (the only Boda Borg in Ireland, featuring 15 quests and 47 challenges), the Adventure Play Kingdom, Zipit Forest Adventures, boat tours, kayak excursions, Cé Saunas, and a children's Treasure Trail. The park earns revenue from six primary streams: day admission and activity fees, seasonal camping (45 pitches), marina berths (50 berths on the Shannon-Erne Waterway), parking, food and beverage (Lakeside Café, food truck, Lough N' Loaded catering), and group events (corporate team building, school tours, birthday parties, hens/stags, venue hire). The customer base is predominantly B2C — families with children, outdoor enthusiasts, and regional tourists — with a smaller B2B/education segment for corporates and schools. Direct-to-consumer distribution operates through an on-site visitor centre, online booking, and regional tourism partnerships (Fáilte Ireland's Hidden Heartlands, Visit Roscommon, Una Bhan Tourism), with seasonal events (Lough Spookey, Night & Day Festival, Irish Hot Air Balloon Championships) anchoring recurring demand.

Name

Lough Key Forest and Activity Park

Legal name

Moylurg Rockingham DAC

Website

https://loughkey.ie

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Lough Key Forest and Activity Park is a 350-hectare outdoor recreation and heritage destination in Boyle, County Roscommon, Ireland, operated as a Coillte/Roscommon County Council joint venture and serving families, tourists, corporate groups, and schools with paid activities, camping, and a marina.

Ownership category

akta.pro rank

Product category

Outdoor Recreation & Adventure Tourism

NAICS

Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Scenic and Sightseeing Transportation, Water (4872)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

akta.pro secondary industries

National/State Park Campgrounds & Public Campgrounds (THAMAJAI), River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE), Marina RV & Waterfront Campgrounds (THAMAJAH)

Keywords

• Outdoor recreation services
• Forest park activities
• Adventure tourism
• Camping and caravanning
• Marina services

Headquarters

HQ city

Boyle

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Park Admission and Activity Fees: Entry fees for various activities including Rockingham Remembered Tour, Boda Borg, and Adventure Play Kingdom. Revenue generated from individual and group admissions.
2. Camping and Caravan Fees: Nightly fees for caravan/campervan pitches and tent sites of varying sizes. Operates seasonally from Easter/March through October.
3. Parking Fees: Pay-on-exit parking at €6 per vehicle. Annual passes available for €50. Free parking when spending €20 or more at visitor centre.
4. Food and Beverage Service: On-site café, food truck, and catering services providing meals, snacks, and beverages to visitors.
5. Marina Harbour Fees: 50-berth marina with fees for boat moorings, facilities access via smart unit cards, and electricity charging.
6. Group Events and Venue Hire: Corporate team building, birthday parties, school tours, hens and stags, and venue hire for ceremonies and private events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lough Key Forest and Activity Park operates a 350-hectare outdoor recreation estate in Boyle, County Roscommon, Ireland, providing paid adventure activities (Boda Borg, Zipit, Adventure Play Kingdom, boat tours, kayaks, saunas), heritage tours (Rockingham Remembered), self-guided walking and cycling trails, and Ireland's first Tree Canopy Walk. It also sells on-site accommodation (45-pitch caravan and camping park) and 50-berth marina services, with food and beverage via the Lakeside Café, Food Truck and Lough N' Loaded.

Product overview

Lough Key Forest and Activity Park is a 350-hectare outdoor recreation destination operated as a joint venture between Coillte and Roscommon County Council. The park operates as a multi-attraction destination with paid activities (Boda Borg, Rockingham Remembered Tour, Adventure Play Kingdom, Zipit Forest Adventures, Boat Tours, Kayaks, Saunas, Treasure Trail) and free offerings (Walking/Cycling Trails, Orienteering). Accommodation options include a caravan/campsite (45 pitches) and 50-berth marina on the Shannon Erne Waterway. Food and beverage is provided through the Lakeside Café, food truck, and campsite catering truck. Group services include corporate team building, school tours, birthday parties, and venue hire. The park is located in Ireland's Hidden Heartlands and opened in 2007, with a sustainable development plan underway for 2026-2027.

Differentiator

Problem solved

Functional benefit

Brands

• Boda Borg Lough Key: Indoor interactive adventure experience with 15 creative quests containing puzzles, physical challenges, and riddles - the first and only Boda Borg in Ireland
• Rockingham Remembered Tour
• Lough N' Loaded
• Lakeside Café
• Adventure Play Kingdom

Products and services

• Boda Borg Adventure Questing

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CoilltecoreStrategic or Co-development Partner · 1 June 2024Coillte (Ireland's national forest and wood products company) is a joint venture partner in Lough Key Forest and Activity Park, providing forest estate and strategic oversight. The park opened as a joint venture between Coillte and Roscommon County Council in 2007.
• Roscommon County CouncilcoreStrategic or Co-development Partner · 1 June 2024Roscommon County Council is a joint venture partner operating Lough Key Forest and Activity Park. They engaged the 2023-2024 strategic planning process and received planning approval in June 2026 for the park's redevelopment.
• Tourism Businesses in RegionminorStrategic or Co-development PartnerThe park collaborates with other tourism businesses in the Ireland's Hidden Heartlands region, promoting cross-visitation and regional tourism growth.
• Waterways IrelandminorStrategic or Co-development PartnerGovernment body responsible for the Shannon-Erne Waterway system, which connects to Lough Key's marina facilities.
• Visit RoscommonminorChannel Partner/ Reseller/ DistributorOfficial Roscommon tourism website providing listings and information about Lough Key Forest and Activity Park as a visitor destination.
• Una Bhan TourismminorChannel Partner/ Reseller/ DistributorLocal Boyle tourism office and advocacy organization providing visitor information and promoting Lough Key as part of regional tourism offerings.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Donadea Forest Park: Coillte-managed forest park in Kildare with walking trails, lake, and play amenities. Comparable state-managed forest park with day-visitor and family positioning, but with a smaller paid-activity set than Lough Key.
• Lullymore Heritage and Discovery Park: Midlands Ireland heritage and activity park with woodland trails, indoor attractions, and café. Closest direct functional peer to Lough Key given similar scale, family-day-trip positioning, and multi-attraction bundling model in rural Ireland.
• Birr Castle Demesne: Offaly heritage estate with gardens, walking trails, tree-top walk, and adventure activities. Comparable multi-attraction heritage park in the Irish Midlands with overlapping family and group event audience.
• Lough Boora Discovery Park: Offaly-based outdoor discovery park on cutaway bogland with cycling trails, walking routes, and food outlets. Comparable as a Midlands Ireland nature-based visitor destination with similar pricing model and seasonal visitation.
• Avondale Forest Park: Coillte-operated forest park in County Wicklow with walking/cycling trails, tree-top walk, and educational facilities. Most directly comparable state-forest peer with paid activity infrastructure and a similar tree-canopy/forest walk offering.

Regional players

• Kells Bay Gardens: Kerry-based heritage garden and adventure attraction with tree-top walk, sub-tropical gardens, and accommodation. Comparable as a heritage/forest attraction with overnight potential, but operates in a different (coastal/southern) regional market.

Broad incumbents

• Glendalough Visitor Centre (Wicklow Mountains): Established heritage and nature visitor destination in Ireland with walking trails, monastic site, and educational programming. Comparable as a national-landscape visitor services operator, though it operates at materially larger scale.
• Powerscourt Estate: Large-scale Wicklow heritage estate with formal gardens, waterfall, and retail/dining. Larger and more tourism-mature, but serves as a benchmark for premium Irish heritage-day-visitor pricing and group event hosting.

Emerging players

• Boda Borg (Sweden): Original Swedish operator of the Boda Borg interactive quest concept whose Lough Key partnership grants exclusive Ireland rights. Comparable as licensor/operator of the differentiated indoor adventure experience that underpins Lough Key's premium pricing.
• Zipit Forest Adventures: Operates the treetop/zipline activity that runs inside Lough Key and at multiple Irish forest sites. Direct operational partner and partial competitor for adventure activity spend; key barometer for outdoor adventure pricing in Ireland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/loughkeyforestpark
• Xx.com/loughkeyforestp
• LinkedInlinkedin.com/company/lough-key-forest-and-activity-park

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lough Key Forest and Activity Park