Thaesis

What Thaesis does

Thaesis B.V. is an independent Dutch strategy consultancy founded in 2006 and headquartered in Utrecht. The firm advises organizations with a societal purpose on strategy development, purpose redefinition, scenario planning, organizational design, and change management, working directly with boards, directors, and C-suite leadership across the media and creative industries, social sectors (healthcare, welfare, education), and (more recently) financial services.

The firm's core intellectual property is the 'Strategiekamer' methodology, distilled from more than 300 strategic advisory assignments, paired with TRNDR — an interactive digital tool that presents curated societal and technological trends in a swipeable format and is used both inside client engagements and as a public marketing channel. Thaesis positions its differentiation on combining senior sector expertise with embedded delivery and explicit knowledge transfer to client teams, so that strategy execution capabilities remain inside the client organization after the engagement concludes.

Thaesis generates revenue through professional services engagements structured as project-based or retainer contracts agreed directly with executive clients. Go-to-market is sales-led and direct, supported by content marketing through the thaesis.nl website, a newsletter subscription funnel, and the TRNDR tool. The firm holds ISO 9001 certification from CIIO, is registered as a Dutch private limited company (B.V.), and operates its headquarters within the Utrecht Community (UCo) workspace.

Name

Thaesis

Legal name

Thaesis B.V.

Website

https://thaesis.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Thaesis is an independent Dutch strategy consultancy founded in 2006 that advises executive leadership in media, social sectors, and financial services on purpose, strategy, and organizational change, using its proprietary Strategiekamer methodology and TRNDR interactive trend tool.

Ownership category

akta.pro rank

Product category

Strategy Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAAAD

Change Management & Transformation Leadership

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDABANAG

Organizational Change & Transformation Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYBPACAPAF

Performance Management & OKRs

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Strategy consulting services
• Strategic advisory
• Scenario planning
• Organizational design
• Trend research

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategy Advisory Services: Thaesis generates revenue through professional strategy consulting engagements, including trend analysis, scenario planning, purpose definition, strategy formation, organizational design, and change management. Engagements are delivered interactively with client leadership teams and include knowledge transfer to build internal client capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Thaesis is an independent strategy consultancy that advises boards, directors, and C-suite leaders on trend analysis, scenario planning, purpose definition, strategy formation, organizational design, and change management. Engagements are delivered interactively with client leadership teams and embed the firm's Strategiekamer methodology and TRNDR interactive trend tool within the strategy participation process.

Product overview

Thaesis is an independent strategy consultancy that offers its services primarily through the Strategiekamer methodology, an accumulation of proven methods and approaches from over 300 strategic advisory assignments. The primary product offering is TRNDR, an interactive tool for strategy participation that presents societal and technological trends to professionals in media, education, and healthcare sectors. The company focuses on organizations with a societal purpose, offering strategy development, innovation acceleration, and organizational design services.

Differentiator

Problem solved

Functional benefit

Brands

• TRNDR: An interactive tool developed by Thaesis for strategy participation by professionals. TRNDR presents the most relevant societal trends and breakthrough technological trends, allowing users to swipe and discover new trends in sectors including media, education, and healthcare.

Products and services

• Strategy Advisory Services Independent strategic advisory engagements delivered to boards, directors, and C-suite leaders, including trend analysis, scenario planning, purpose definition, strategy formation, organizational design, and change management. Aimed at Dutch organizations with a societal purpose in media, social sectors, and financial services.
• TRNDR An interactive strategy participation tool that presents the most relevant societal and technological trends to professionals in media, education, and healthcare. Users swipe through trends, learn interactively, and share insights within their professional tribe. Part of the Strategiekamer methodology.
• Strategiekamer (Strategy Room) Methodology An accumulation of proven methods and approaches from more than 300 strategic advisory assignments, applied to strategy development, innovation agenda execution, and organizational design for clients.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Utrecht Community (UCo)minorOthersThaesis is headquartered within the Utrecht Community (UCo), a workspace community housed in a sustainably renovated monumental train shed in Utrecht. This arrangement provides Thaesis with office premises and integration into a local professional community.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Oliver Wyman: Global management consultancy with deep European presence and practices in financial services, healthcare, and media; overlaps with Thaesis's verticals while operating at much larger scale.
• Arthur D. Little: Established European-origin management consultancy with strategy and innovation advisory across media, healthcare, and technology sectors; comparable in culture and mid-sized positioning though broader in industry coverage.
• McKinsey & Company: Global management consultancy with a dedicated social-sector and healthcare practice that competes for the same media, education, and healthcare transformation mandates Thaesis serves, though McKinsey operates at vastly larger scale and across many other industries.
• Kearney: Global management consultancy with established European practice across transformation and strategy work; competes for similar senior advisory mandates as Thaesis though at substantially larger scale.
• Bain & Company: Global strategy and transformation firm with strong practices in financial services and healthcare; competes with Thaesis for senior advisory mandates in Dutch and European purpose-driven organizations.
• Boston Consulting Group: BCG advises European media, healthcare, and public-sector clients on strategy and transformation, overlapping directly with Thaesis's primary verticals while serving a much broader industry portfolio.

Direct peers

• Vintura: Dutch strategy consultancy specializing in healthcare and life sciences, directly comparable to Thaesis on geography (Netherlands), boutique size, and sector focus on societal-purpose organizations.
• Boer & Croon: Dutch strategy and transformation consultancy serving public-sector, healthcare, and financial clients; comparable to Thaesis on geography, boutique size, and societal-purpose client base.
• Roland Berger: European-headquartered strategy consultancy that, like Thaesis, emphasizes senior-led transformation work for organizations across Europe and is more directly comparable by geography and boutique positioning than the US-anchored global firms.
• Rijnconsult: Netherlands-based management consulting firm focused on strategy and organizational development, overlapping with Thaesis's Dutch market, mid-sized boutique positioning, and purpose-sector advisory work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thaesis