Entwickler Magazin

What Entwickler Magazin does

Entwickler Magazin operates the entwickler.de platform, a subscription-based blended learning and community platform for software professionals, organized around 12 specialized technical communities covering Java, .NET, DevOps, ML/AI, PHP, security, software architecture, serverless, JavaScript, UX, Delphi, and APIs. The platform is owned by Software & Support Media GmbH, a privately held German media and events company headquartered in Frankfurt, and is led by managing director Dr. Pouya Kamali-Loibl. The technical core is the Fullstack Membership (€249.90/year), which bundles access to 30,000+ curated articles, tutorials, courses, and magazines, a library of 5,000+ conference session recordings, 70+ annual live events, and the RAG-based 'entwickler intelligence' AI assistant that provides source-cited answers drawn from the proprietary expert content corpus. The company also runs 40+ conferences annually under a portfolio of sub-brands (JAX, BASTA!, DevOpsCon, MLCon, International JavaScript Conference, IPC, Webinale, IT Security Summit, VibeKodeCon, EKON, API Conference, etc.), the entwickler.de Akademie with 150+ training and certification programs (including iSAQB software architecture), the Signals podcast, mobile apps on iOS and Android, a job board, and the Elevate enterprise blended learning product. The business is structured around four revenue streams: individual subscriptions (Basic at €19.90/month after trial, Fullstack at €249.90/year), team licenses (3-15 users at €116.60/user/year), enterprise contracts (50+ users with custom pricing and GDPR-compliant analytics), and event sponsorship (booth packages starting at €7,500 plus custom sponsorships). GTM combines a community-led model (expert networks, content marketing, 12 topical communities) with an event-driven flagship acquisition channel (the annual entwickler Summit in Berlin with 2,000+ attendees) and a sales-led motion for enterprise through Elevate. The platform reports 60,000+ software professionals and 3,000+ corporate customers, with named enterprise references including Deutsche Bank, Porsche, Siemens, SAP, BOSCH, HUK-COBURG, T-Systems, and Sony. Operationally the firm is DACH-focused (Germany, Austria, Switzerland) with an initial US push via the 2026 New York Week and Platform Engineering Week.

Name

Entwickler Magazin

Legal name

Software & Support Media GmbH

Website

https://entwickler.de

Company type

Private

Operating status

Operating

Short description

Entwickler Magazin (entwickler.de) is a Frankfurt-based subscription learning and community platform for software professionals, serving 60,000+ users and 3,000+ companies across the DACH region with curated content, 40+ annual conferences, training, and a RAG-based AI assistant.

Ownership category

akta.pro rank

Product category

Developer Education and Professional Learning Platform

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

akta.pro secondary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Developer education platform
• Software training subscriptions
• Tech conferences
• Developer community network
• Professional learning content

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Memberships: Annual and monthly subscription tiers providing access to curated knowledge base, live events, tutorials, courses, conferences, and community features. Fullstack Membership at €249.90/year includes summit ticket; Basic at €19.90/month after trial.
2. Team Licenses: Multi-user annual licenses for teams of 3-15 users at discounted rates (starting at €116.60/user/year). Includes conference credits and event discounts. Enterprise pricing for 50+ users available on request.
3. Event Sponsorship: Sponsorship packages for entwickler Summit and other tech conferences. Booth packages starting at €7,500, combination packages with stage talks, and custom sponsorship options (lanyard, food, WiFi).
4. Enterprise Blended Learning (Elevate): Custom enterprise solution for software team competency development with learning analytics, GDPR-compliant reporting, and technical integration. Priced per organization with 50+ user minimum.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Entwickler Magazin (entwickler.de) sells a multi-tier subscription-based blended learning platform for software professionals, anchored by the Fullstack Membership (€249.90/year) that bundles 30,000+ curated articles, 150+ training courses, 70+ live events, 5,000+ conference session recordings, the entwickler intelligence RAG-based AI assistant, and a free ticket to the annual entwickler Summit. Surrounding offerings include monthly Basic licenses (€19.90/month), Fullstack Team licenses for 3-15 users at €116.60/user/year, the enterprise entwickler Elevate blended-learning solution (50+ users), standalone conference tickets and sponsorships, and the entwickler.de Akademie certification programs (including iSAQB Foundation).

Product overview

Entwickler Magazin (entwickler.de) is a blended learning platform for software professionals offering a multi-tier membership model. The core offering is the Fullstack Membership (€249.90/year) providing unlimited access to 30,000+ curated content pieces including tutorials, courses, magazines, and Live-Events, combined with the AI-powered entwickler intelligence assistant and community access. The platform operates 12 specialized communities (Java/JAX, .NET/BASTA!, DevOps/DevOpsCon, MLCon, PHP/IPC, Software Architecture Summit, API Conference, IT Security, Webinale, JavaScript Days/iJS, VibeKode, and Delphi/EKON) that feed content and events into the platform. Additional offerings include team subscriptions (Fullstack Team at €116.60/user/year for 3-15 users), enterprise Blended Learning via entwickler Elevate, conference add-ons (40+ events annually), the Academy add-on (150+ training programs including iSAQB certification), and the annual entwickler Summit conference. The product also includes a free weekly newsletter, Signals podcast, and mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• JAX: Java, Agile & Software-Architektur conference community
• BASTA!
• DevOpsCon
• MLCon
• International JavaScript Conference
• IPC (International PHP Conference)
• Webinale
• IT Security Summit
• VibeKodeCon
• W-JAX
• API Conference / MAD Summit
• Software Architecture Summit/Camp
• Serverless Architecture Conference
• Platform Engineering Summit
• EKON
• entwickler.de Akademie
• entwickler intelligence
• entwickler Elevate
• Signals Podcast
• entwickler.jobs

Products and services

• Fullstack Membership Annual subscription (€249.90/year) giving individual software professionals unlimited access to 30,000+ curated articles, tutorials, courses, magazines, 70+ live events, 5,000+ conference session recordings, the entwickler intelligence AI assistant (50 AI requests/month), discounts on conferences and training, and a free ticket to the annual entwickler Summit.
• Basic Single User License Monthly subscription (€19.90/month after a 1-month free trial) for individual users providing access to 12,000+ articles and magazines plus the entwickler intelligence AI assistant, with the ability to cancel anytime.
• Fullstack Team Membership Annual team subscription for 3-15 users at €116.60/user/year (e.g., 3 users €449, 15 users €1,749) that includes all Fullstack benefits plus €100-€300 in conference credits and team collaboration features.
• entwickler Elevate Custom enterprise blended-learning solution for organizations with 50+ software professionals, including learning analytics, GDPR-compliant reporting, skill gap identification, and technical integration into enterprise processes such as Microsoft SSO.
• entwickler intelligence
• entwickler Summit Annual flagship tech conference of the entwickler.de platform, held in Berlin, bringing together 2,000+ software professionals and C-level decision-makers across 12 communities; sold via separate tickets and sponsorship packages.
• Konferenzen Add-On Membership add-on providing access to 40+ specialized annual conferences worldwide (JAX, BASTA!, DevOpsCon, MLCon, IPC, Webinale, EKON, API Conference, IT Security Summit, etc.) with international thought leaders across Java, .NET, DevOps, ML/AI, PHP, JavaScript, Delphi and related domains.
• entwickler.de Akademie Add-On Training and certification add-on offering 150+ IT continuing-education programs including iSAQB-certified Software Architecture Camps, in-house trainings, and professional certifications for software architects and developers.
• Software Architecture Camp Foundation Flexible 4-week online training program for iSAQB Foundation Level software architecture certification, designed for working professionals and delivered by the entwickler.de Akademie.
• Live-Events Interactive online events (70+ per year) including keynotes and hands-on workshops covering 50+ technical domains (testing, security, Java, machine learning, etc.), with recordings available for 3 months to members.
• Mobile App (Entwickler Kiosk) Native iOS and Android application (Entwickler Kiosk) that gives members access to the full knowledge base, weekly learning goals, community features, and industry updates on mobile devices.
• Signals Podcast Dev talks podcast hosted by Michael Dowden covering software engineering, AI, and architecture topics, distributed on Spotify and Apple Podcasts.

Quantifiable outcome

• 3,000+ companies trust the platform including Deutsche Bank, Porsche, Siemens, SAP, BOSCH
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature1 record

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Packt Publishing: Technical book and video publisher with subscription library (Mapt) targeting software developers. Comparable in content monetization model and developer audience focus, with similar curation of expert technical knowledge.
• Manning Publications: Technical book and video publisher with early-access program (Manning Early Access Program) and liveVideo courses. Comparable as a curated expert content provider for software professionals, though without the conference/events layer.
• O'Reilly Media: Subscription-based learning platform for software professionals with extensive expert content library, conferences (Strata, OSCON history), and AI-powered search (Answers). Directly comparable as a developer education subscription business with multi-format monetization.
• Pluralsight: Tech skills platform offering individual and team subscriptions with skill assessments, learning paths, and hands-on labs. Comparable as a B2B-leaning developer learning subscription with enterprise tier and analytics offerings similar to Elevate.

Regional players

• heise online: Leading German-language technology news and information platform with iX magazine. Comparable as a DACH-focused developer/IT media brand with subscription content, though broader in editorial scope beyond pure software development.
• Golem.de: German IT news and professional development platform for developers and IT decision-makers. Comparable as a DACH-focused media brand targeting software professionals, though with news-led rather than learning-led content.

Others

• Stack Overflow: Free Q&A community for software developers now incorporating AI (OverflowAI) and enterprise tiers. Comparable in serving the same developer audience with knowledge retrieval, but as a community/Q&A model rather than curated content and events.

Broad incumbents

• JetBrains Academy: JetBrains' learning arm offering structured tracks, courses, and project-based learning integrated with JetBrains IDEs. Comparable in serving software developers with structured learning content, though embedded within a much larger tool vendor.
• Coursera: Large-scale MOOC platform with enterprise tier (Coursera for Business) and university/industry partnerships. Comparable in business model (subscriptions, team licenses, enterprise) but much broader in topic scope beyond software.

Emerging players

• A Cloud Guru / Pluralsight Cloud: Cloud skills learning platform with hands-on labs and certification prep, now part of Pluralsight. Comparable as a subscription learning platform for tech professionals, particularly relevant given DACH cloud/DevOps demand served by DevOpsCon.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/entwickler
• Facebookfacebook.com/entwickler.de
• LinkedInlinkedin.com/company/entwickler.de
• Instagraminstagram.com/entwickler.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entwickler Magazin