Házi Gyógyszer

What Házi Gyógyszer does

Házi Gyógyszer Kft. (legal name: HÁZI GYÓGYSZER Nagykereskedelmi és Szolgáltató Kft.) is a family-owned Hungarian pharmaceutical wholesaler headquartered in Nyíregyháza at Tüzér utca 4/B, operating continuously since 1994. The company functions as a regulated intermediary between pharmaceutical manufacturers and pharmacies, distributing OEP-subsidized medications, prescription drugs, psychotropic substances under GYEMSZI and EEKHI authorizations, OTC products, medical devices, hygiene products, and herbal/dietary supplements to registered pharmacy partners and healthcare institutions across Hungary.

Operations are anchored by a temperature-controlled, GPS-tracked delivery fleet operating across three temperature zones, with daily deliveries to Eastern Hungary and twice-weekly deliveries to other Hungarian regions. Internal processes run on a Dyntell integrated ERP system covering CRM, HR/payroll, controlling, procurement, logistics, finance/accounting, webstore, and electronic document management — implemented via an EU GINOP-funded digitalization project completed in December 2018. A second EU GINOP Plusz grant in 2024 funded warehouse handler-sales staff training, signaling continued operational investment.

The revenue model is transactional wholesale distribution, with go-to-market executed through a partner-registration model on the company webstore (hazigyogyszer.hu), supplemented by monthly promotions covering 60-70 products, near-expiry product discounts, and participation in manufacturer co-marketing campaigns. The company employs approximately 20 people across management, warehouse, logistics, and quality assurance functions, with Herczeg Zoltán as managing director and Dr. Nagy Andrea as qualified quality assurance pharmacist.

Name

Házi Gyógyszer

Legal name

Házi Gyógyszer Nagyekereskedelmi és Szolgáltató Kft.

Website

https://hazigyogyszer.hu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Házi Gyógyszer Kft. is a family-owned Hungarian pharmaceutical wholesaler founded in 1994 in Nyíregyháza, distributing OEP-subsidized, prescription, psychotropic, OTC, and hygiene products to registered pharmacies and healthcare institutions across Hungary.

Ownership category

akta.pro rank

Product category

Pharmaceutical Wholesale Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Prescription Pharmaceutical (Rx) Wholesale Distribution (CRAOAHAA)

akta.pro secondary industries

Third-Party Logistics (3PL) & Warehousing for Pharmaceuticals (HLAIAJAL), Pharmaceutical & Life Sciences Warehousing (GDP-Compliant) (TLAIACAD)

Keywords

• Pharmaceutical wholesale distribution
• Prescription drug supply
• OTC medicine distribution
• Psychotropic substance wholesale
• Pharmacy supply chain

Headquarters

HQ city

Nyíregyháza

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Pharmaceutical Wholesale Distribution: Revenue generated through wholesale distribution of pharmaceutical products including OEP-funded medications, prescription drugs, psychotropic substances, OTC products, medical devices, and hygiene products to pharmacies and authorized healthcare businesses.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Házi Gyógyszer Kft. is a pharmaceutical wholesaler (nagykereskedelem) that distributes OEP-subsidized medicines, prescription pharmaceuticals, psychotropic substances (under GYEMSZI/EEKHI permits), OTC products, medicinal goods, hygiene items, and herbal/dietary supplements to licensed pharmacies and authorized healthcare buyers in Hungary. Distribution combines temperature-controlled, GPS-tracked daily deliveries in Eastern Hungary with twice-weekly national shipments, supported by an online partner ordering system and a Dyntell ERP.

Product overview

Házi Gyógyszer Kft. is a pharmaceutical wholesale distributor operating since 1994, serving pharmacies in Hungary's eastern region with daily deliveries and nationwide twice-weekly shipments. The company distributes a comprehensive portfolio of pharmaceutical products including OEP-subsidized and prescription drugs, psychotropic products (under GYEMSZI/EEKHI authorization), OTC medications, medicinal products, hygiene items, and herbal/dietary supplements. The core offering is supported by an online ordering system enabling partners to access monthly promotions (60-70 discounted products) and near-expiry item deals. The company operates its own Dyntell ERP system for internal management but does not offer public API services to external partners.

Differentiator

Problem solved

Functional benefit

Products and services

• OEP-subsidized pharmaceutical products (OEP támogatott gyógyszerkészítmények) Wholesale supply of medicines subsidized by the National Health Insurance Fund of Hungary (OEP), distributed to licensed pharmacy partners as a core product category in the wholesaler's portfolio.
• Prescription pharmaceutical products (Vényköteles gyógyszerkészítmények) Wholesale supply of prescription-only medicines, including both OEP-subsidized and non-subsidized categories, distributed to pharmacy partners.
• Psychotropic products (Pszichotróp készítmények) Wholesale distribution of psychotropic pharmaceuticals handled under the company\u2019s GYEMSZI and EEKHI psychotropic substance authorizations, with strict regulatory controls.
• OTC medicines (OTC gyógyszerkészítmények) Wholesale supply of non-prescription pharmaceutical products available to consumers without a prescription, distributed to pharmacy and institutional partners.
• Medicinal and other therapeutic products (Gyógy- és egyéb termékek) Wholesale supply of medicinal products and other therapeutic goods distributed alongside the core pharmaceutical portfolio.
• Hygiene products (Higiéniai termékek) Wholesale supply of hygiene products distributed to pharmacy and healthcare institution partners.
• Herbal products and dietary supplements (Gyógynövények és étrend-kiegészítők) Wholesale supply of herbal products used as raw materials for dietary supplements, leveraging the beneficial effects of medicinal plants.
• Online partner ordering and promotional system (Havi akciók / Online rendelési rendszer) Web-based ordering platform enabling registered pharmacy partners to place orders for monthly promotional products (60-70 items), near-expiry items at significant discounts, and manufacturer-campaign items.

Quantifiable outcome

• Temperature monitoring with alerting and alarm systems for pharmaceutical safety compliance
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Hungarian Pharmaceutical Manufacturers and DistributorscoreChannel Partner/ Reseller/ DistributorThe company maintains partnerships with most Hungarian pharmaceutical manufacturers and distributors (gyógyszergyártók és -forgalmazók). They distribute all products from these partners and participate in manufacturer promotional campaigns to provide enhanced discounts to their pharmacy customers.
• DyntellcoreTechnology or IntegrationImplementation of Dyntell ERP system with integrated modules for CRM, HR/payroll, controlling, procurement/logistics, finance, accounting, webstore, and electronic document management. Project GINOP-3.2.2-8-2-4-16-2017-00185 with total investment of 39,999,000 HUF.
• GYEMSZI (National Institute of Pharmacy and Nutrition)coreOthersGovernment regulatory body that issued pharmaceutical wholesale and psychotropic substance handling licenses to Házi Gyógyszer Kft.
• EEKHI (National Institute of Pharmacy and Health Insurance)coreOthersGovernment regulatory body that issued pharmaceutical wholesale authorization and psychotropic substance handling permits.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Zentiva Hungary: Generics manufacturer with strong Hungarian presence whose products flow through pharmaceutical wholesalers. Comparable as a key supplier whose commercial terms shape wholesaler economics.
• Teva Gyógyszergyár Zrt. Hungarian arm of global generic pharmaceutical manufacturer Teva, with distribution of its own portfolio into Hungarian pharmacies. Comparable as a manufacturer-distributor operating in the same downstream channel.
• Novartis Hungária Kft. Hungarian subsidiary of Novartis, manufacturer of branded pharmaceuticals distributed via wholesalers like Házi Gyógyszer. Comparable as an upstream manufacturer counterpart whose campaigns the company co-runs.
• Egis Gyógyszergyár Zrt. Major Hungarian pharmaceutical manufacturer with its own distribution operations to pharmacies. Comparable as a broad incumbent that both produces and distributes pharmaceuticals to the same downstream channel.

Direct peers

• Phoenix Pharma Hungary: Subsidiary of the Phoenix Group, one of the largest pharmaceutical distributors in Europe, operating in Hungary with full-line wholesale to pharmacies. Closely comparable business model and customer base.
• Hungaropharma Zrt. Hungary's largest pharmaceutical wholesaler, distributing the full range of human medicines to pharmacies nationwide. Directly comparable as a wholesale distribution peer serving the same Hungarian pharmacy channel.
• Pannonpharma Gyógyszerkereskedelmi Kft. Hungarian regional pharmaceutical wholesaler distributing medicines and healthcare products. Comparable as a domestic wholesale peer operating in a similar B2B channel to pharmacies and institutions.
• Goodwill Pharma Kft. Hungarian pharmaceutical wholesaler serving pharmacies and healthcare institutions across Hungary. Comparable as a mid-sized domestic pharma wholesale peer with overlapping product categories and customer types.

Others

• Dr. Max: Central European pharmacy retail chain present in Hungary. Comparable as a downstream pharmacy customer/competitor in the broader pharmaceutical distribution value chain Házi Gyógyszer serves.
• Benu Magyarország: Hungarian pharmacy chain and part of the broader PHOENIX Group retail network. Comparable as a downstream pharmacy channel partner/customer in the same Hungarian pharmaceutical value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hazigyogyszer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Házi Gyógyszer