Hawaii Medical Association

What Hawaii Medical Association does

The Hawaii Medical Association (HMA) is a private nonprofit professional membership organization representing physicians across the State of Hawaii, founded in 1856 under a royal charter from King Kamehameha IV. Headquartered at 1360 South Beretania Street in Honolulu, HMA functions as the unified voice of Hawaii's medical profession before the state legislature, federal policymakers, health plans, and the media. Its primary deliverable is advocacy representation, demonstrated by successful legislative outcomes including the June 2024 signing of SB1035 (Act 47), which exempted healthcare providers from the General Excise Tax on government-program reimbursements effective January 1, 2026. The organization's federated structure connects four component county societies (HCMS, HiCMS, MCMS, KCMS) to the American Medical Association through elected delegates, with member dues (HCMS at $125 annually), donations, CME programming, and the annual Ola Pono Ike Gala forming the revenue base. Dues for the Hawaii Island, Maui, and Kauai component societies were suspended as of March 31, 2025.

HMA's product surface extends beyond advocacy into continuing medical education (CME@HMA and the PacWest Continuing Education Accreditation Collaborative launched with the Washington State Medical Association on January 1, 2023, covering Hawaii, Guam, American Samoa, Washington, Alaska, and Oregon), owned media (the monthly HMAConnect podcast, the Conversations at HMA video series, the YouTube channel, and the Na Leo Ola monthly newsletter), the Ola Pono Ike annual gala recognizing physicians and community health leaders, the HAMPAC political action committee, and a charitable arm — the Hawaii Medical Foundation (501(c)(3), founded 1968). Member benefits include discounted contract review, prescription programs, CME offerings, malpractice insurance access through MIEC, and physician wellness resources through Pu'ulu Lapa'au.

HMA operates on YourMembership.com association management software for membership registration, renewals, event ticketing, and the member portal, with social login via Facebook and LinkedIn. The organization is governed by an elected physician leadership team headed by President Nadine Tenn Salle, MD (2026) and operated day-to-day by Executive Director Marc Alexander. Go-to-market is community-led and sales-assisted: recruitment emphasizes demonstrated advocacy wins, while online registration, automatic renewals, and targeted 20% membership discounts for JABSOM-affiliated physicians, neighbor island physicians, Hawaii Radiological Society members, and non-clinical physicians support direct conversion.

Name

Hawaii Medical Association

Legal name

Hawaii Medical Association

Website

https://hawaiimedicalassociation.org

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

1–10 employees

Short description

Hawaii Medical Association is a private nonprofit professional membership organization founded in 1856 that advocates for licensed physicians, residents, and medical students across Hawaii through legislative representation, continuing medical education, and an annual gala.

Ownership category

akta.pro rank

Product category

Professional Medical Association Services

NAICS

Professional Organizations (813920), Business Associations (813910), Political Organizations (81394)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Patient Advocacy, Navigation & Access to Care (BPAGACAH)

akta.pro secondary industry

Health Technology Assessment (HTA) & Reimbursement Policy Bodies (HLAJACAF)

Keywords

• Physician advocacy services
• Medical association membership
• Continuing medical education
• Healthcare policy advocacy
• Professional medical society

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from physicians, residents, and medical students. HCMS (Honolulu County Medical Society) membership is $125.00 annually. Component societies include HCMS, HiCMS (Hawaii Island), MCMS (Maui), and KCMS (Kauai). Dues for Hawaii Island, Maui, and Kauai societies are currently suspended as of 3/31/25.
2. Donations: Tax-deductible donations accepted through General Fund and Hawaii Medical Foundation. Online donations available via secure credit card transactions with options for one-time gifts, monthly contributions, or matching gifts programs.
3. Event Registration and Sponsorships: Revenue from annual Ola Pono Ike Gala events including registration fees and corporate sponsorships. Sponsorship tiers and benefits are offered at various levels. Early bird pricing available for members.
4. CME Education Programs: Continuing medical education programs including discounted CME offerings through the CME@HMA program and other educational events throughout the year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Hawaii Medical Association is a nonprofit professional membership association that sells annual physician memberships in Hawaii, providing advocacy before the state legislature, continuing medical education (CME@HMA), networking, and a unified physician voice. It operates four component county medical societies (HCMS, HiCMS, MCMS, KCMS) and is federated with the American Medical Association. Supplementary offerings include the Ola Pono Ike annual gala, HMAConnect podcast, Na Leo Ola newsletter, Career Center job board, HAMPAC political action committee, and the charitable Hawaii Medical Foundation.

Product overview

Hawaii Medical Association is a membership-based professional organization serving as the unified voice of Hawaii's physicians since 1856. The organization operates as a unified membership service rather than a platform-plus-modules architecture. Core offerings include membership representation and advocacy services, supplemented by CME@HMA continuing medical education, HMAConnect podcast program, Conversations at HMA video series, Na Leo Ola monthly newsletter, Ola Pono Ike annual gala, Career Center job board, legislative advocacy services, HAMPAC political action committee, and the Hawaii Medical Foundation charitable arm. The organization is powered by YourMembership.com for member management.

Differentiator

Problem solved

Functional benefit

Products and services

• HMA Physician Membership Annual membership for licensed Hawaii physicians, residents, and medical students providing advocacy representation, CME programming, government relations, networking, and access to member-only resources. HCMS component dues are $125 annually with automatic renewal; 20% discounts available for JABSOM-affiliated, neighbor island, Hawaii Radiological Society, and non-clinical physicians.
• CME@HMA Continuing Medical Education Program

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, major and standard.

• American Medical Association (AMA)coreStrategic or Co-development Partner · 1 January 2022HMA is federated with the American Medical Association through its delegates. HMA and AMA filed a joint amicus brief in the Nitta vs. HMSA case. HMA participates in AMA Annual Meetings, Advocacy Roundtables, and receives policy support and resources.
• John A. Burns School of Medicine (JABSOM), University of HawaiicoreStrategic or Co-development PartnerHMA works closely with JABSOM on medical education and workforce issues. HMA offers 20% membership discount to JABSOM-affiliated physicians. The organizations co-sponsor educational events including the Measles preparedness panel discussion.
• Hawaii/Pacific Basin Area Health Education Center (AHEC)majorStrategic or Co-development PartnerHMA collaborates with AHEC on continuing medical education programming and healthcare workforce initiatives. AHEC is a co-sponsor of the Hawaii General Excise Tax exclusion webinar.
• Hawaii Pacific HealthmajorStrategic or Co-development PartnerBeginning in 2023, HMA partnered with Hawaii Pacific Health to offer CME programming. HPH and HMSA announced a proposed 'One Health Hawaii' alliance in January 2026, which HMA is monitoring and providing neutral convening space for discussion.
• Washington State Medical AssociationmajorStrategic or Co-development PartnerHMA formed collaborative with WSMA to offer CME facilities accreditation. The new collaboration, named 'PacWest Continuing Education Accreditation Collaborative' (PWCEAC), begins operation January 1, 2023, and will accredit facilities in Hawaii, Guam, American Samoa, Washington, Alaska, and Oregon.
• Hawaii Radiological SocietystandardChannel Partner/ Reseller/ DistributorHMA has a management agreement with the Hawaii Radiological Society. HRS members are eligible for 20% HMA membership discount using code HRS.
• AlohaCarestandardStrategic or Co-development PartnerAlohaCare co-sponsored the prior authorization panel discussion alongside HMA, Hawaii Provider Shortage Task Force, AHEC, and JABSOM.
• Hawaii Medical FoundationcoreStrategic or Co-development PartnerHMF is the tax-exempt charitable arm of HMA, founded in 1968 as a 501(c)(3) organization. It has an independent board elected by HMA membership for three-year terms. Major support areas include Geriatrics Fund for JABSOM, Medical Education, Patient Education, and CME course support.
• Medical Insurance Exchange of California (MIEC)standardOthersListed as a resource partner on HMA website, providing malpractice insurance services to Hawaii physicians.
• Honolulu County Medical SocietycoreChannel Partner/ Reseller/ DistributorComponent society of HMA representing physicians in Honolulu County. HCMS membership is $125.00 annually. Students, residents, and retirees have separate HCMS categories with different pricing.
• Hawaii Island County Medical Society (HiCMS)coreChannel Partner/ Reseller/ DistributorComponent society of HMA for Hawaii Island. Dues payments are currently suspended as of 3/31/25.
• Maui County Medical Society (MCMS)coreChannel Partner/ Reseller/ DistributorComponent society of HMA for Maui County. Dues payments are currently suspended as of 3/31/25.
• Kauai County Medical Society (KCMS)coreChannel Partner/ Reseller/ DistributorComponent society of HMA for Kauai County. Dues payments are currently suspended as of 3/31/25.
• Pu'ulu Lapa'au (Healing the Healer)standardStrategic or Co-development PartnerPhysician health program providing resources for Hawaii physicians. HMA members have access to Pu'ulu Lapa'au services. Leadership includes Executive Director Geri Young, MD, and Medical Director Angela Gough, DO.
• Rx 4 MiraclesstandardGTM or Marketing PartnerPrescription discount program partner. HMA members have access to the Hawaii Rx4Miracles Card through this partnership.
• Hawaii State LegislaturecoreOthersHMA engages with the Hawaii State Legislature on healthcare policy through testimony, advocacy, and government relations activities. Year-round contracted government relations professional supports these efforts.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Florida Medical Association: State-level physician membership association that advocates at the Florida legislature on scope-of-practice, prior authorization, and reimbursement — structurally identical to HMA's value proposition in Hawaii.
• Oregon Medical Association: Pacific Northwest state medical association that is a co-member of the PacWest CME Accreditation Collaborative alongside HMA and WSMA; offers directly comparable advocacy, membership and CME programming for Oregon physicians.
• California Medical Association: Largest U.S. state medical association, representing physicians in CMA's component societies with the same membership + advocacy + legislative/government-relations + CME model that HMA operates, scaled to ~50,000 California physicians.
• Illinois State Medical Society: Statewide physician advocacy and membership association for Illinois physicians with analogous advocacy, component county societies, CME and physician wellness/practice resources offered by HMA in Hawaii.
• Alaska State Medical Association: Alaska's state medical society and another PacWest Continuing Education Accreditation Collaborative partner with HMA; similar small-state, geographically dispersed membership model across remote communities.
• Washington State Medical Association: Direct state-level physician advocacy peer that jointly operates the PacWest Continuing Education Accreditation Collaborative with HMA covering Hawaii, Washington, Alaska, Oregon, Guam and American Samoa. Closest geographic and structural comparator to HMA.
• Texas Medical Association: Major state medical association serving over 50,000 Texas physicians, with parallel county-society federation, legislative advocacy at the state capitol, CME programming, and a long-running annual meeting structure analogous to HMA's Ola Pono Ike Gala.
• New York State Medical Society: Long-established state medical society (founded 1807) representing New York physicians with parallel county-society federation, legislative advocacy, CME, and policy committee structure matching HMA's operating model.

Broad incumbents

• American Medical Association: National umbrella federation of which HMA is a constituent society through HMA's delegate pipeline. Provides national policy, advocacy resources, and amicus support (e.g., Nitta vs. HMSA brief) to HMA and competes for direct physician memberships outside of state associations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HIMedicalAssoc
• YouTubeyoutube.com/@hawaiimedicalassociation6914
• Facebookfacebook.com/hawaiimedicalassociation
• LinkedInlinkedin.com/company/himedicalassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawaii Medical Association