Minds Eye Creative
- Company typePrivate
- Founded2011
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
Minds Eye Creative firmographics
Firmographics- Name
- Minds Eye Creative
- Legal name
- Mind's Eye Creative
- Website
- https://www.mindseyecreative.co.za
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Minds Eye Creative industry classification
Industry- Product category
- Video Production Services
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Minds Eye Creative is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Minds Eye Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Video and Film Production Services: The studio generates revenue through project-based production contracts for video content including short films, series, and feature films. Revenue is derived from client commissions and production fees for delivering completed video content from concept through final delivery.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Minds Eye Creative product offering
Product offeringCore offering
Minds Eye Creative is a full-service video and film production studio offering end-to-end production solutions from script to screen. The studio specializes in long-form storytelling across multiple formats, including short films, series, and feature films, delivering completed video content from initial concept through final delivery for brand clients.
Product overview
Minds Eye Creative (MEC) is a full-service video production studio offering end-to-end production solutions from script to screen. The company's specialty is long-form storytelling across a broad range of formats including short films, series, and feature films. As a production studio rather than a software platform, MEC does not offer a modular product architecture—the company provides creative production services delivering final video content to clients, regardless of project scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Video Production
Companies that use Minds Eye Creative
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Minds Eye Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Minds Eye Creative partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Minds Eye Creative competitors and assessment
Company assessmentDirect peers
- Triggerfish Animation Studios: Cape Town-based animation studio that produces animated feature films, series, and short-form content for global brands, directly comparable to MEC in geography, creative model, and target customers.
- Sea Monster Entertainment: South African animation and gamified content studio producing animated video, brand content, and series — closely comparable to MEC's animation and long-form storytelling positioning.
- Ochre Moving Pictures: Johannesburg-based full-service film and video production studio serving brands and broadcasters, comparable to MEC in service offering, geography, and customer base.
- Quizzical Pictures: South African integrated production company producing commercials, branded content, and long-form work, sharing MEC's full-service production model and brand-client focus.
- Black Coffee Animation: South African animation studio producing animated content for global brands and broadcasters, comparable to MEC in animation capability and brand-customer focus.
- Bomb Shelter Productions: South African full-service production house producing commercials, branded content, and long-form video, comparable to MEC in service scope and Johannesburg operating base.
- Penguin Films: South African film and television production company producing branded content, series, and features, comparable to MEC in long-form storytelling and creative model.
Broad incumbents
- Ogilvy South Africa: Large multinational creative agency with a Johannesburg presence that includes video production capabilities as part of a broader integrated offering, competing for the same brand-content budgets as MEC but at materially larger scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Minds Eye Creative social profiles
Digital presenceMinds Eye Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minds Eye Creative leadership team
Management profileNumber of profiles
Profiles2 records
Minds Eye Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minds Eye Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minds Eye Creative
What does Minds Eye Creative do?
Minds Eye Creative is a full-service video and film production studio offering end-to-end production solutions from script to screen. The studio specializes in long-form storytelling across multiple formats, including short films, series, and feature films, delivering completed video content from initial concept through final delivery for brand clients.
Is Minds Eye Creative a public or private company?
Minds Eye Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Minds Eye Creative founded?
Minds Eye Creative was founded in 2011. It employs 11 to 50 people.
Where is Minds Eye Creative based?
Minds Eye Creative is headquartered in Johannesburg, South Africa, in the Africa region.
How does Minds Eye Creative make money?
One revenue line is on record: video and Film Production Services.
Who are Minds Eye Creative's main competitors?
Direct peers on record are Triggerfish Animation Studios, Sea Monster Entertainment, Ochre Moving Pictures, Quizzical Pictures, Black Coffee Animation, Bomb Shelter Productions and Penguin Films. Ogilvy South Africa is listed as a broad incumbent.
Does Minds Eye Creative have an API?
No public API is recorded for Minds Eye Creative.
What industry is Minds Eye Creative in?
Minds Eye Creative's product category is Video Production Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its SIC code is 7812.