pro familia
pro familia is a German non-profit registered association operating 200 counseling centers across 16 federal states, providing free professional counseling on pregnancy, contraception, sexuality, and partnerships, plus multilingual publications and BMFSFJ-funded digital chatbot/voicebot services.
- Company typePrivate
- Founded-
- HeadquartersWuppertal, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What pro familia does
pro familia (legal name: pro familia Deutsche Gesellschaft für Familienplanung, Sexualpädagogik und Sexualberatung e.V. Bundesverband) is a German non-profit registered association headquartered at Mainzer Landstr. 250-254, Frankfurt am Main. The organization provides professional, confidential counseling on pregnancy, contraception, sexuality, partnerships, and parenthood, and serves as an advocacy body for sexual and reproductive rights in Germany. It operates a federated structure of 16 state associations (Landesverbände) and approximately 200 counseling centers across all 16 German federal states, delivering in-person, telephone, video, and online text-based counseling. Target populations include the general public, youth and adolescents (with a dedicated sub-brand 'pia – pro familia in action'), immigrant families (via multilingual content), people with disabilities (via easy-language and sign-language formats), and professionals in social work, education, and healthcare.
The core product portfolio comprises: (1) counseling services delivered through the physical and digital center network, (2) free educational publications and brochures in multiple languages and formats, (3) the professional pro familia magazin, (4) annual continuing education programs for professionals, and (5) digital assistants — a rule-based AI chatbot and a telephone voicebot — funded by BMFSFJ under the ministry's AI common-good guidelines. The chatbot uses decision tree logic (no generative AI) to triage website visitor inquiries, while the voicebot combines speech-to-text conversion (outsourced to a third-party provider) with the same decision-tree response engine to handle telephone inquiries and appointment scheduling. The website underwent a BITV 2.0 accessibility review in June 2024.
pro familia does not operate a commercial revenue model. Counseling services are free of charge; publications are provided at no cost with only a voluntary €5.90 per-parcel shipping contribution for orders within Germany. The organization is funded by institutional subsidies from the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth (BMFSFJ) and membership fees. Governance is provided by a board chaired by Monika Börding, with Paula Dielentheis as deputy chair and Prof. Dr. Sebastian Schädler and Prof. Dr. iur. Julia Zinsmeister as board members. Headquarters staffing is reported in the 51-100 employee range. The subsidiary structure includes the 16 regional Landesverbände, an operational gGmbH medical center (Medizinisches Zentrum pro familia gGmbH), and additional regional/branch entities.
pro familia firmographics
Firmographics- Name
- pro familia
- Legal name
- pro familia Deutsche Gesellschaft für Familienplanung, Sexualpädagogik und Sexualberatung e.V. Bundesverband
- Website
- https://profamilia.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- pro familia is a German non-profit registered association operating 200 counseling centers across 16 federal states, providing free professional counseling on pregnancy, contraception, sexuality, and partnerships, plus multilingual publications and BMFSFJ-funded digital chatbot/voicebot services.
- Ownership category
- akta.pro rank
pro familia industry classification
Industry- Product category
- Sexual and Reproductive Health Counseling
- NAICS
- Family Planning Centers (62141), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)
- akta.pro secondary industry
- Maternal, Child & Family Health Organizations (BPAGACAF)
Keywords
Where pro familia is headquartered
LocationHeadquarters
- HQ city
- Wuppertal
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
pro familia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free publications with optional shipping contribution |
Distribution channels6 records
Marketing channels9 records
pro familia product offering
Product offeringCore offering
pro familia is a German non-profit association providing confidential professional counseling, education, and information services on sexual and reproductive health topics including pregnancy, contraception, sexuality, partnerships, and parenthood. It delivers services through approximately 200 counseling centers across Germany, supplemented by online text counseling, phone/video counseling, a rule-based chatbot and telephone voicebot, free multilingual publications, the periodic pro familia magazin, and continuing-education (Fortbildung) programs for professionals.
Product overview
pro familia is a German counseling and educational organization offering approximately 200 counseling centers nationwide plus digital counseling services (online, video, telephone). The organization provides professional confidential advice on pregnancy, contraception, sexuality, partnerships, and parenthood. Digital offerings include a rule-based chatbot and voicebot for automated inquiries, complemented by text-based online counseling. The product portfolio includes educational publications (brochures, magazines) and professional training programs. The organization operates on a federal-state structure with regional counseling centers, state associations, and a federal association.
Differentiator
Problem solved
Functional benefit
Brands
- pia – pro familia in action: Young network of pro familia for youth engagement
- pro familia magazin
- Sexalog
Products and services
- Online Counseling (Online-Beratung)
Companies that use pro familia
Customer profileSegments5 records
Ideal customer profiles5 records
pro familia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
pro familia partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
pro familia competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
pro familia social profiles
Digital presencepro familia compliance and trust
Trust signalCompliance2 records
pro familia financial estimates
Financial estimateRevenue estimate
Valuation estimate
pro familia leadership team
Management profileNumber of profiles
Profiles4 records
pro familia subsidiaries and ownership
Company hierarchySubsidiaries20 records
pro familia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pro familia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pro familia
What does pro familia do?
pro familia is a German non-profit association providing confidential professional counseling, education, and information services on sexual and reproductive health topics including pregnancy, contraception, sexuality, partnerships, and parenthood. It delivers services through approximately 200 counseling centers across Germany, supplemented by online text counseling, phone/video counseling, a rule-based chatbot and telephone voicebot, free multilingual publications, the periodic pro familia magazin, and continuing-education (Fortbildung) programs for professionals.
Is pro familia a public or private company?
pro familia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was pro familia founded?
pro familia was founded in -1. It employs 51 to 100 people.
Where is pro familia based?
pro familia is headquartered in Wuppertal, Germany, in the Europe region.
Does pro familia have an API?
No public API is recorded for pro familia.
What industry is pro familia in?
pro familia's product category is Sexual and Reproductive Health Counseling. Its primary akta.pro industry code is BPADAIAD, Sexual & Reproductive Health & Family Planning (SRH/FP) Programs, with a secondary code of BPAGACAF, Maternal, Child & Family Health Organizations. Its NAICS code is 62141 and its SIC code is 8300.