Public Equity
Public Equity Group is a privately held Los Angeles-based consulting firm that delivers strategy, management, and equity-transformation advisory services to foundations, nonprofits, and government agencies through proprietary frameworks and a flexible consultant network.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Public Equity does
Public Equity Group (PEG) is a privately held strategy and management consulting firm founded in 2011 and headquartered in Los Angeles. The firm is organized as a flexible network of consultants and serves social-change organizations, philanthropic foundations, and government agencies working on equity and social-impact issues. Named engagements span the Robert Wood Johnson Foundation (a three-year Equity Learning Lab with approximately 40 grantees), the CFLeads Racial Equity Network (13 community foundations), Planned Parenthood Federation of America, Sandy Hook Promise, Equal Justice USA, and the Hewlett Foundation.
PEG's core intellectual property consists of proprietary consulting frameworks rather than software products. The two flagship methodologies are the Equity Continuum framework (co-developed with The Bridgespan Group over a decade of client work) and the Efficacy Before Scale framework (a three-step piloting/testing/iterating methodology published in Stanford Social Innovation Review and included in SSIR's Essentials of Social Innovation: Scaling ebook). The firm also publishes recurring thought leadership and, in March 2026, launched VivaDEI (vivadei.org), a resource hub curating legal, policy, and communications materials for social-sector organizations navigating the post-SCOTUS DEI landscape.
The business model is professional services — custom consulting engagements priced through undisclosed project-based structures with foundations, nonprofits, and public-sector clients. PEG is founder-led (John Newsome) with a headcount of 11–50 and operates a variable-cost network model that allows flexible staffing without proportional fixed overhead. Distribution is driven almost entirely by thought-leadership content (SSIR publications, Bridgespan co-developments, podcast appearances) feeding into direct, relationship-based client engagements concentrated in the United States.
Public Equity firmographics
Firmographics- Name
- Public Equity
- Legal name
- Public Equity Group
- Website
- https://publicequitygroup.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Public Equity Group is a privately held Los Angeles-based consulting firm that delivers strategy, management, and equity-transformation advisory services to foundations, nonprofits, and government agencies through proprietary frameworks and a flexible consultant network.
- Ownership category
- akta.pro rank
Public Equity industry classification
Industry- Product category
- Social Sector Management Consulting
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Public Health & Health Equity Organizations (BPAGACAL)
Keywords
Where Public Equity is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Public Equity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Strategy and Management Consulting: PEG generates revenue through consulting engagements with social change organizations, foundations, and government agencies to develop high-impact strategies, implement best-practice management approaches, and design model programs and campaigns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Public Equity product offering
Product offeringCore offering
Public Equity Group is a strategy and management consulting firm that helps emerging and established social change organizations develop and implement high-impact strategies, best-practice management approaches, and model programs and campaigns. The firm specializes in equity transformation, racial equity strategy, organizational effectiveness, and DEI-related legal and policy work for foundations, nonprofits, and government agencies. Services are delivered by a diverse network of consultants using proprietary frameworks such as the Equity Continuum and Efficacy Before Scale.
Product overview
Public Equity Group is a strategy and management consulting firm, not a software product company. The organization offers consulting services organized around several key areas: PEG Network (a diverse network of consultants), Project Examples (case studies of their work), Practice Areas (focus areas including racial equity, organizational strategy, and social impact), Publications (research and frameworks), and specialized initiatives such as VivaDEI (a DEI resource hub) and the Equity Learning Lab (resources for racial equity work developed with the Robert Wood Johnson Foundation). Their offerings are consulting and advisory services, not a technology product platform.
Differentiator
Problem solved
Functional benefit
Brands
- VivaDEI: A resource hub for social sector organizations navigating the current diversity, equity, and inclusion landscape, curating legal, policy and communications resources to help organizations understand what is still lawful and how to continue DEI work.
Products and services
- Strategy and Management Consulting Services
- VivaDEI Resource Hub
- Equity Learning Lab (ELL)
- PEG Publications and Frameworks
Companies that use Public Equity
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Public Equity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Public Equity partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CFLeads (Community Foundations)coreCollaboration starting in 2022 to document the equity journeys of 13 community foundations that participated in the CFLeads Racial Equity Network (2017-present). CFLeads is a national network of community foundations. PEG and CFLeads launched a field report and 13 case studies spotlighting how community foundations advance racial equity.
- Robert Wood Johnson FoundationcoreThree-year Equity Learning Lab (ELL) initiative where PEG facilitated learning among approximately 40 RWJF grantees focused on advancing racial equity in health transformation. PEG created resources, tools, and insights from this initiative, which was launched in 2020 during heightened focus on racial injustice.
- The Bridgespan GroupcorePEG partnered with Bridgespan to develop a summary article outlining the Equity Continuum framework for considering organizational equity journeys. This framework was developed over a decade of PEG client work.
- Hewlett FoundationminorHewlett Foundation shared resources to prepare for Supreme Court affirmative action decisions, including resources from PEG, ACLU, Munger Tolles & Olson, and others. PEG developed a memo on how the SCOTUS ruling impacts workplaces and how organizations can protect diversity programs.
- Stanford Social Innovation Review (SSIR)corePEG's Efficacy Before Scale framework article was published in SSIR and subsequently included in SSIR's Essentials of Social Innovation: Scaling ebook. This collaboration extends PEG's thought leadership reach to a broader social sector audience.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Public Equity competitors and assessment
Company assessmentDirect peers
- The Raben Group: Consulting firm offering DEI strategy, public policy, and communications services to social impact organizations, foundations, and companies. Direct competitor to PEG on the DEI/equity advisory work that is PEG's core offering.
- BoardSource: Nonprofit leadership and governance consulting organization serving mission-driven organizations with capacity building, equity, and board effectiveness services. Directly comparable as a consulting resource for the same nonprofit and foundation client segments PEG serves.
- FSG: Global social impact consulting firm advising foundations, corporations, and nonprofits on strategy, evaluation, and equity. Operates as a direct competitor to PEG across social sector strategy engagements and shared DEI/equity transformation mandates.
- La Piana Consulting: Boutique consulting firm serving nonprofits, foundations, and public agencies on strategy, mergers, and capacity building. Comparable firm size and client base to PEG, operating in overlapping social-sector strategy engagements.
- The Bridgespan Group: Strategy and management consulting firm focused on the social sector, including nonprofits, philanthropies, and impact investors. PEG explicitly co-developed its Equity Continuum framework with Bridgespan, and both serve similarly positioned foundation clients on strategy and scale work.
- Arabella Advisors: Philanthropy advisory firm providing strategy, impact investing, and operations support to foundations and nonprofit clients. Directly comparable to PEG on social sector strategy work and the foundation client segment PEG prioritizes.
- TSNE Mission Works: Nonprofit consulting and capacity-building organization serving social sector clients with management consulting, equity, and leadership support. Overlaps with PEG's practice areas and social change organizational client base.
- The Racial Equity Institute: Organization providing racial equity training, workshops, and consulting to institutions and social sector groups. Direct peer in the racial equity transformation work that anchors much of PEG's client engagement portfolio.
Emerging players
- Echoing Green: Social sector leadership organization supporting emerging social change leaders and organizations, including on equity and impact strategy. Adjacent to PEG's practice of working with both emerging and established social change organizations.
- Equity in the Center: Nonprofit working with social sector organizations to advance racial equity in their internal operations and external work. Overlaps with PEG's DEI transformation practice and the same foundations/social change client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Public Equity social profiles
Digital presencePublic Equity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Public Equity leadership team
Management profileNumber of profiles
Profiles4 records
Public Equity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Public Equity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Public Equity
What does Public Equity do?
Public Equity Group is a strategy and management consulting firm that helps emerging and established social change organizations develop and implement high-impact strategies, best-practice management approaches, and model programs and campaigns. The firm specializes in equity transformation, racial equity strategy, organizational effectiveness, and DEI-related legal and policy work for foundations, nonprofits, and government agencies. Services are delivered by a diverse network of consultants using proprietary frameworks such as the Equity Continuum and Efficacy Before Scale.
Is Public Equity a public or private company?
Public Equity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Public Equity founded?
Public Equity was founded in 2011. It employs 11 to 50 people.
Where is Public Equity based?
Public Equity is headquartered in Los Angeles, United States, in the North America region.
How does Public Equity make money?
One revenue line is on record: strategy and Management Consulting.
Who are Public Equity's main competitors?
Direct peers on record are The Raben Group, BoardSource, FSG, La Piana Consulting, The Bridgespan Group, Arabella Advisors, TSNE Mission Works and The Racial Equity Institute. Emerging players are Echoing Green and Equity in the Center.
Does Public Equity have an API?
No public API is recorded for Public Equity.
What industry is Public Equity in?
Public Equity's product category is Social Sector Management Consulting. Its primary akta.pro industry code is BPAGACAL, Public Health & Health Equity Organizations. Its NAICS code is 8133 and its SIC code is 8600.