Yipp-e
Yipp-e is a UK-based online marketplace connecting local independent retailers with nearby consumers via click-and-collect and local delivery. Operating across Buckinghamshire, Oxfordshire, Berkshire, and Hertfordshire, the platform serves approximately one million people and hosts toy shops, breweries, distilleries, and cideries.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Yipp-e does
Yipp-e (legal entity: Yipp-eCom Limited, company number 13832011) is a UK-based online marketplace that connects local independent retailers with nearby consumers through click-and-collect and local delivery. The company was incorporated in January 2022 but began trading in March 2024, operating from a registered address in London and a customer-facing office in Gerrards Cross, Buckinghamshire. Its service area covers approximately one million people across Buckinghamshire, Oxfordshire, Berkshire, and Hertfordshire. The named merchant base spans local toy retail (JJ Toys in Gerrards Cross), breweries (XT Brewing, Creative Juices, Boobytrap), a distillery (Griffiths Brothers), and a cidery (Hitchcox Cidery).
The platform is built on a MACH-commerce (Microservices, API-first, Cloud-native, Headless) architecture that blends online and in-store retail. Proprietary technology includes a dedicated delivery driver app with built-in route mapping and order status tracking, a postcode-based delivery estimation system, and integrations with Google Sign-In, Facebook Login, Google Analytics, Google Tag Manager, and Meta/Google advertising. Last-mile fulfillment is delivered through Yipp-e's own driver fleet supplemented by third-party courier partners, and the company is actively recruiting additional drivers.
Yipp-e monetizes through three streams: commission-based marketplace transaction fees, merchant subscriptions offered as Pay As You Go or Monthly Fee tiers with no upfront setup costs, and delivery fees. The company is privately held and founder-owned; no institutional investors, parent entities, funding rounds, or revenue figures are disclosed. Leadership consists of co-founder and CEO Steve Weston, and the organization employs 1-10 staff. A strategic partnership with ELM Mobility supports the company's stated low-carbon delivery positioning.
Yipp-e firmographics
Firmographics- Name
- Yipp-e
- Legal name
- Yipp-eCom Limited
- Website
- https://yipp-e.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yipp-e is a UK-based online marketplace connecting local independent retailers with nearby consumers via click-and-collect and local delivery. Operating across Buckinghamshire, Oxfordshire, Berkshire, and Hertfordshire, the platform serves approximately one million people and hosts toy shops, breweries, distilleries, and cideries.
- Ownership category
- akta.pro rank
Yipp-e industry classification
Industry- Product category
- Local Online Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912), General Merchandise Retailers (455)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Toy & Game E-commerce Specialists (CRALAFAL)
- akta.pro secondary industry
- Alcohol & Beverage E-Commerce Delivery (AFAIAMAI)
Keywords
Where Yipp-e is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Yipp-e business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Marketplace Transaction Fees: Yipp-e charges merchants transaction fees when products are sold through the platform. Commission-based revenue from facilitating sales between retailers and shoppers.
- Merchant Subscription Plans: Merchants can choose between Pay As You Go and Monthly Fee subscription options for using the platform to sell products online. No upfront setup costs, low ongoing fees.
- Delivery Fees: Revenue generated from delivery charges for orders shipped to customers. Both free and paid delivery options available depending on product and location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay As You Go - flexible per-transaction fees |
| Subscription | Monthly | Monthly Fee - regular subscription for active sellers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Yipp-e product offering
Product offeringCore offering
Yipp-e runs an online marketplace that connects local independent retailers and producers (toy shops, breweries, distilleries, cideries) with nearby shoppers, enabling product discovery, ordering, and fulfillment through click-and-collect or local delivery. The company provides a merchant onboarding platform for businesses to list inventory with no upfront costs and flexible subscription options, and it operates its own local delivery service backed by a proprietary driver app covering Buckinghamshire, Oxfordshire, Berkshire, and Hertfordshire.
Product overview
Yipp-e is a modern-commerce platform operating as an online marketplace that connects local businesses with shoppers. The platform consists of the core Yipp-e Marketplace for product discovery and purchasing, the Merchant Platform enabling local retailers to create online storefronts, and the proprietary Yipp-e Local Delivery Service powered by a dedicated driver app with route mapping capabilities. The platform supports both click-and-collect and local delivery fulfillment models, covering the whole of Buckinghamshire, Oxfordshire, Berkshire, and Hertfordshire. The company began trading in March 2024, initially helping JJ Toys toy shop and later expanding to include breweries, distilleries, and other local producers.
Differentiator
Problem solved
Functional benefit
Products and services
- Yipp-e Marketplace Consumer-facing online e-commerce and stock-availability marketplace where shoppers can browse, order and pay for products from multiple local independent retailers and producers, fulfilled through click-and-collect or local/nationwide delivery.
- Yipp-e Merchant Platform Online storefront and onboarding platform that lets local shop owners, breweries, distilleries, and home-based producers list and sell products through the Yipp-e marketplace with no upfront setup costs and flexible Pay As You Go or Monthly Fee pricing.
- Yipp-e Local Delivery Service Yipp-e’s own managed local delivery service for marketplace orders, offering same-day and next-working-day delivery across Buckinghamshire (and broader coverage into Oxfordshire, Berkshire, and Hertfordshire), with drivers using a dedicated Yipp-e app providing route mapping and order status tracking.
Companies that use Yipp-e
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Yipp-e technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Yipp-e partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ELM MobilitycorePartnership with ELM Mobility to help create the world's most sustainable light delivery vehicles. ELM is trialling their development vehicle across Yipp-e's delivery landscape and sharing vehicle data to support Yipp-e's goal of becoming the leading low-carbon, modern commerce company.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Yipp-e competitors and assessment
Company assessmentBroad incumbents
- Amazon UK: Dominant UK e-commerce marketplace against which Yipp-e explicitly positions its 'shop local' alternative; competing for the same consumer basket but with a national logistics footprint.
- Deliveroo: UK on-demand delivery network with its own driver fleet; Yipp-e's proprietary local delivery service is a comparable logistics layer, though Deliveroo focuses on restaurant on-premise consumption rather than retail goods.
- Etsy: Global marketplace for independent makers and small retailers, serving a similar merchant base (indie sellers) with a much broader category mix and international reach.
- Faire: B2B wholesale marketplace connecting indie brands and retailers; comparable to Yipp-e in serving the indie retail ecosystem but with a wholesale rather than consumer-facing local delivery model.
- eBay UK: Long-established UK online marketplace selling across categories from a mix of independent and larger sellers; Yipp-e's local-discovery and click-and-collect model competes for indie retailer's online sales channel choice.
Others
- Shopify: Provides e-commerce SaaS that independent retailers use to build their own online storefronts; Yipp-e is positioned as an alternative for merchants who do not want to run their own Shopify site, competing indirectly for the same SMB customer.
- BigCommerce: Headless and SaaS e-commerce platform competing for SMB merchants' technology budget against Yipp-e's MACH-based marketplace proposition.
Direct peers
- Not On The High Street: UK curated marketplace connecting independent retailers and makers with consumers; the closest analogue to Yipp-e's value proposition of giving local indie merchants an online sales channel, though with a national rather than local delivery footprint.
- Onbuy: UK-based online marketplace selling across multiple categories to UK consumers, similar in multi-category marketplace positioning to Yipp-e though operating at significantly larger national scale.
Regional players
- Outhaus: Smaller UK operator focused on local and regional retailer aggregation; comparable to Yipp-e's local-marketplace thesis though with a different geographic anchor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yipp-e social profiles
Digital presenceYipp-e compliance and trust
Trust signalCompliance1 record
Yipp-e financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yipp-e leadership team
Management profileNumber of profiles
Profiles1 record
Yipp-e funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yipp-e M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yipp-e
What does Yipp-e do?
Yipp-e runs an online marketplace that connects local independent retailers and producers (toy shops, breweries, distilleries, cideries) with nearby shoppers, enabling product discovery, ordering, and fulfillment through click-and-collect or local delivery. The company provides a merchant onboarding platform for businesses to list inventory with no upfront costs and flexible subscription options, and it operates its own local delivery service backed by a proprietary driver app covering Buckinghamshire, Oxfordshire, Berkshire, and Hertfordshire.
Is Yipp-e a public or private company?
Yipp-e is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yipp-e founded?
Yipp-e was founded in 2022. It employs 1 to 10 people.
Where is Yipp-e based?
Yipp-e is headquartered in London, United Kingdom, in the Europe region.
How does Yipp-e make money?
Three revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are merchant Subscription Plans and delivery Fees.
Who are Yipp-e's main competitors?
Broad incumbents on record are Amazon UK, Deliveroo, Etsy, Faire and eBay UK. Others are Shopify and BigCommerce. Direct peers are Not On The High Street and Onbuy. Outhaus is listed as a regional player.
Does Yipp-e have an API?
No public API is recorded for Yipp-e.
What industry is Yipp-e in?
Yipp-e's product category is Local Online Marketplace. Its primary akta.pro industry code is CRALAFAL, Toy & Game E-commerce Specialists, with a secondary code of AFAIAMAI, Alcohol & Beverage E-Commerce Delivery. Its NAICS code is 45912 and its SIC code is 5945.