Visiting Nurse Association of Florida

What Visiting Nurse Association of Florida does

Visiting Nurse Association of Florida is a nonprofit, Medicare-certified home health agency headquartered in Stuart, Florida, founded in 1976 by Patricia Quinn Crow and now led by CEO Don Crow. It delivers physician-directed home health services across 22 Florida counties from 8 offices with a workforce exceeding 700 employees, and accepts Medicare, Medicaid, VA benefits, private insurance, long-term care insurance, and self-pay. Over 50 years it has logged more than 2 million patient visits and currently maintains a census above 1,000 active patients.

Core services are organized into three modalities: short-term Home Health Care (skilled nursing, physical/occupational/speech therapy, and medical social work), long-term Private Duty nursing and Personal Care Services, and specialty programs including High Risk Patient Programs, Hospital-to-Home transition care, Care Management, and Pediatric home health. The operating stack includes OASIS-compliant clinical documentation, care coordination with hospital discharge planners and referring physicians, and background-checked Level 2 credentialed caregivers. Customer acquisition is referral-led — driven by hospital systems (Cleveland Clinic Martin Health, Manatee Memorial, St. Lucie Medical Center, Lawnwood Regional, Wellington Regional), physician networks, and community outreach — supplemented by direct patient/family inquiries and a free in-home registered nurse consultation. Quality positioning is supported by a current 4-star CMS rating and prior 4.5-star ratings that placed the agency in the top 8% of providers nationally and top 7% for risk-adjusted rehospitalization prevention.

Revenue mechanics are episodic under Medicare's home health payment system plus per-visit/hours billing for private duty and self-pay services. The organization complements direct care with wholly-owned subsidiaries that extend its continuum: three Grand Oaks assisted living communities (Okeechobee, Jensen Beach, Palm City), Visiting Physicians of the Treasure Coast (in-home MD house calls), Florence Nightingale Express (mobile clinic serving uninsured/underinsured populations through the Visiting Nurse Foundation), and Visiting Nurse Management Company, which markets senior-living operational expertise to third-party owners. Commercial activity is supported by community events (annual Charity Golf Tournament, Purple Ribbon Ball, Charity Clay Shoot), social media, provider partnerships, and the VNA Memory Cafe program in collaboration with the Alzheimer's Association.

Name

Visiting Nurse Association of Florida

Legal name

Visiting Nurse Association of Florida

Website

https://vnaflorida.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

VNA of Florida is a nonprofit, Medicare-certified home health agency founded in 1976, delivering skilled nursing, therapy, private duty, and post-hospitalization care to 1,000+ patients across 22 Florida counties through 8 offices and 700+ employees.

Ownership category

akta.pro rank

Product category

Home Health Care

NAICS

Home Health Care Services (621610), Home Health Care Services (6216), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)

akta.pro secondary industries

Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA), Private Duty Skilled Nursing (RN/LPN) in the Home (HLADAFAD), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Pediatric Skilled Home Nursing (Private Duty Nursing) (HSABACAL)

Keywords

• Home health care
• Skilled nursing services
• Therapy rehabilitation
• Assisted living communities
• Mobile medical clinic

Headquarters

HQ city

Stuart

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medicare Home Health Services: Medicare-certified agency providing short-term physician-directed home health care following illness, injury, or hospital stay. Covered under Medicare Part A for eligible beneficiaries.
2. Private Health Insurance: Most private health insurance plans accepted for home health services
3. Veterans Benefits: VA Preferred Provider accepting Veterans Benefits for home health care services
4. Private Duty/Long-Term Care Insurance: Continuous private duty nursing services typically paid through long-term care insurance or private pay
5. Self-Pay: Personal pay options available for services not covered by insurance, including private duty services
6. Medicaid: Medicaid accepted for eligible pediatric and other qualifying patients

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Medicare-certified home health agency delivering skilled nursing, home health aide, therapy (physical, occupational, speech), high-risk patient, care management, pediatric, and private duty nursing services directly to patients' homes across 22 Florida counties. Operates three Grand Oaks assisted living communities, an in-home physician service (Visiting Physicians of the Treasure Coast), and a 38-foot mobile medical clinic (Florence Nightingale Express) serving uninsured and underinsured populations.

Product overview

Visiting Nurse Association of Florida is a Medicare-certified home health agency offering a comprehensive portfolio of home health care services. The core offering consists of three main types of home care: Personal Care Services (non-medical assistance with daily living activities), Private Duty Nursing (skilled medical care for patients with complex needs), and Home Health Care (short-term physician-directed rehabilitation services). These services are delivered through multiple products including Skilled Nursing, Home Health Aides, Therapy Services (physical, occupational, and speech), Care Management, and High Risk Patient Programs. The organization also operates sub-brands including the Visiting Nurse Foundation (charitable arm funding the Florence Nightingale Express mobile clinic), Visiting Physicians of the Treasure Coast (in-home doctor visits), and three Grand Oaks Assisted Living Communities. Additional programs include VNA Memory Café for Alzheimer's support, Silver Socialites senior socialization, and the Hospital-to-Home Program for post-surgical care. The company serves 22 counties across Florida from multiple office locations.

Differentiator

Problem solved

Functional benefit

Brands

• Grand Oaks: Assisted living communities offering personalized care, memory care units, and 24/7 support for seniors
• Visiting Nurse Foundation
• Visiting Physicians of the Treasure Coast
• Visiting Nurse Management Company (VNMC)
• Florence Nightingale Express
• Nightingale Express
• Memory Cafe

Products and services

• Skilled Nursing Professional nursing care provided in patients' homes, including post-surgical care, wound care, rehabilitation, medication management, and chronic disease management.
• Home Health Aides Certified nursing assistants and home health aides providing personal care, assistance with daily living activities, grooming, and companionship.
• Therapy Services Physical, occupational, and speech therapies designed to improve cognitive function, mobility, and communication skills for rehabilitation and recovery.
• High Risk Patient Programs Specialized programs designed to support and enhance the health and wellbeing of patients living with one or more chronic conditions.
• Care Management Certified Care Managers who assess, plan, coordinate, and manage healthcare needs for aging loved ones, including handling financial transactions, patient transitions, and resource referrals.
• Pediatric Care Home health care services designed for pediatric patients, including medication administration, ongoing disease management, and support for families with medically complex children.
• Private Duty Services Private duty nursing providing skilled, hands-on care in the comfort of home for patients of all ages from pediatrics through geriatrics, including medication administration, wound care, and chronic illness management.
• Hospital-to-Home Program Post-hospitalization care program ensuring safe transition home following hospital stay or surgery, designed to reduce readmissions through expert medical support.
• Home Health Care Short-term, physician-directed service focused on recovery and rehabilitation following illness, injury, or hospital stay, including skilled nursing, therapies, and medical social work.
• Personal Care Services Non-medical services supporting individuals with daily tasks including bathing, dressing, meal preparation, transportation, medication reminders, and companionship.
• Florence Nightingale Express Mobile Medical Clinic A 38-foot mobile health clinic providing free medical care to uninsured and underinsured patients across Florida, offering health examinations, treatment, and community outreach services.
• Visiting Physicians of the Treasure Coast In-home doctor visit service providing personalized medical care for homebound patients, specializing in preventing hospitalizations, managing chronic conditions, and treating acute illnesses.
• Grand Oaks Assisted Living Communities Three assisted living communities (Grand Oaks of Okeechobee, Grand Oaks of Jensen Beach, Grand Oaks of Palm City) offering personalized care, memory care units, and round-the-clock support for seniors.
• Visiting Nurse Management Company (VNMC) Senior living community management services for owners and investors, covering pre-opening funding and design through ongoing community operations.

Quantifiable outcome

• 4 out of 5 stars from CMS (top 8% nationally)
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Dunn Capital ManagementflagshipGTM or Marketing Partner · 4 May 2026Title Sponsor for the 32nd Annual Charity Golf Tournament in May 2026 at Trump National Golf Club Jupiter. Long-term partnership supporting VNA Foundation charitable events.
• Visiting Nurse Associations of America (VNAA)coreStrategic or Co-development Partner · 1 October 2019Partnership with national organization for flu prevention campaigns including 'Say Boo to the Flu!' initiative with Clorox.
• CloroxminorGTM or Marketing Partner · 1 October 2019Corporate partner for 'Say Boo to the Flu!' campaign educating families on flu prevention and vaccination importance.
• Cleveland Clinic Martin HealthcoreStrategic or Co-development Partner · 26 September 2019Collaborating on Hurricane Dorian relief efforts for the Bahamas, with VNA donating medical supplies through Cleveland Clinic drop-off locations.
• Willoughby Golf ClubcoreGTM or Marketing Partner · 23 May 2019Venue partner for annual Charity Golf Tournament and Silent Auction events, hosting tournaments at Stuart location.
• Alzheimer's Association (S.E. Florida Chapter)coreStrategic or Co-development Partner · 26 June 2018Collaboration on Purple Ribbon Ball and Memory Cafe programs for Alzheimer's awareness and support. Joint events at Grand Oaks communities.
• Grand Oaks of Jensen BeachcoreStrategic or Co-development Partner · 1 June 2018Assisted living community owned and operated by VNA hosting Memory Cafe program and Purple Ribbon Ball events.
• Cleveland Clinic Martin HealthcoreGTM or Marketing Partner · 10 May 2018Lead Auction Sponsor for Charity Golf Tournament and Silent Auction events. Partnership in community health initiatives and hurricane relief efforts.
• Medline Industries, Inc.coreGTM or Marketing Partner · 10 May 2018Lead Golf Sponsor for annual charity golf tournament events supporting VNA Foundation fundraising.
• Visiting Nurse Management Company (VNMC)coreStrategic or Co-development Partner · 27 September 2017Subsidiary company helping senior living community owners and investors manage communities efficiently from pre-opening design through operations.
• Hoke LibraryminorGTM or Marketing Partner · 14 July 2014Venue partner for VNA Memory Cafe monthly meetings at Jensen Beach location supporting Alzheimer's patients and caregivers.
• Manatee Memorial HospitalcoreStrategic or Co-development Partner · 2 December 2010Presenting sponsor of HOPE Stroke Support Group providing interdisciplinary care for stroke survivors and caregivers in the community.
• Wellington Regional Medical CenterminorStrategic or Co-development Partner · 2 December 2010Collaboration to launch Healthy Hearts Cardiovascular Support Group providing heart health education and support.
• St. Lucie Medical CentercoreStrategic or Co-development Partner · 20 October 2009Founding coalition member of STOP Stroke Society, collaborating on stroke prevention seminars and support groups.
• Lawnwood Regional Medical CentercoreStrategic or Co-development Partner · 20 October 2009Coalition partner in STOP Stroke Society hosting educational seminars about stroke prevention, mobility, and diabetes management.
• PGA Golf ClubminorStrategic or Co-development Partner · 20 October 2009Venue partner for STOP Stroke Society educational seminars combining heart-healthy dining with golf instruction activities.

Scale indicators10 records

Recent moves16 records

Expansion highlights5 records

Regional players

• AdventHealth Home Care: Hospital-system-affiliated home health division of AdventHealth with strong Florida presence. Comparable as a regional hospital-affiliated skilled home health competitor in VNA's primary service geography, particularly across central Florida counties.
• Cleveland Clinic Florida (Home Health): Cleveland Clinic Martin Health is an existing VNA referral partner with its own home care services in Southeast Florida. Comparable regional home health competitor and referral counterparty for hospital-discharged patients.

Broad incumbents

• Encompass Health: Public national operator of inpatient rehabilitation hospitals and a home health/hospice segment (now Enhabit). Highly comparable as a Medicare-certified home health provider competing for similar discharge referrals, though much larger and more diversified than VNA.
• CenterWell Home Health (Humana): Humana-owned home health division operating across the Southeast including Florida. Direct competitor for Medicare Advantage and traditional Medicare referrals, particularly relevant given VNA's 22-county Florida footprint.

Direct peers

• Interim HealthCare: National franchised home health, hospice, and personal care provider with deep franchise network. Comparable to VNA's home health aide, skilled nursing, and personal care services delivered through a distributed local-office model.
• Pennant Group: Public operator of home health, hospice, and senior living agencies across the U.S. Closely comparable to VNA's combination of Medicare-certified home health and Grand Oaks assisted living communities, both targeting senior populations through a localized operating model.
• Bayada Home Health Care: Large private non-profit home health provider with strong pediatric and adult skilled nursing services across multiple states. Directly comparable to VNA on Medicare/Medicaid certified home health, private duty nursing, and pediatric care service mix.
• Senior Helpers: National franchised provider of in-home senior care including personal care, companionship, and skilled services. Comparable to VNA's private duty and personal care service lines serving a similar senior demographic across multiple Florida counties.
• Aveanna Healthcare: Public home health, hospice, and private duty nursing provider serving medically complex pediatric and adult patients. Directly comparable to VNA's skilled nursing, private duty, and pediatric home health service lines, including similar Medicaid and managed care payor exposure.
• BrightSpring Health Services: Public provider of home and community-based health services including home health, hospice, and pharmacy. Comparable to VNA's Medicare-certified home health, complex care, and pharmacy-adjacent offerings, with similar patient mix and geographic footprint diversity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VisitingNurseAssociationFL
• Xx.com/vnaofflorida

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Nurse Association of Florida