What PROMOLEAD does

Promolead is a French vertical SaaS company, founded in 2015 in Lyon by Amaury Paour (ex-Bouygues Immobilier, Les Nouveaux Constructeurs) and Nicolas Foucout (ex-Wavestone). It provides a web and mobile CRM platform purpose-built for land prospecting and portfolio management, replacing the Excel-based workflows historically used by French real estate developers. The platform integrates 200+ configurable data points including cadastral records, urban planning data (PLU), cartographic visualization, and territory analytics, and is accessible via web application and native iOS/Android mobile apps for field use.

The product portfolio is organized into vertical sub-brands: Promolead Realty for real estate developers, Promolead Energy for renewable energy developers (solar, wind, agrivoltaic), Promolead Telecom for telecom infrastructure operators, and Prospect+ for real estate agencies and independent agents. Supporting offerings include Promolead Academy (Qualiopi-certified training) and API integrations with customers' ArcGIS, ERP, and CRM systems. Core proprietary modules include land research, land portfolio management, owner relationship CRM, cartographic visualization, collaborative tracking of land points, and deadline/agreement tracking.

Promolead operates a sales-led go-to-market with product-led growth elements, offering a 15-day free trial and self-service demo access, plus direct enterprise sales outreach, a sales phone line, and contact forms. Revenue comes from annual subscriptions with degressive pricing based on license volume, covering the entire French national territory. The company reports 300+ customer actors and 4,000 users, with named enterprise customers including Vinci Immobilier, Nexity, Bouygues Immobilier, Altarea, Kaufman et Broad, Icade, BNP Real Estate, TDF, and Générale du Solaire. The business is bootstrapped and founder-owned, operating exclusively in the French market with no external investors disclosed.

Name

PROMOLEAD

Legal name

PROMOLEAD

Website

https://promolead.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Promolead is a French vertical SaaS company providing a web and mobile CRM platform for land prospecting and portfolio management, serving real estate developers, renewable energy companies, and telecom operators across France via annual subscriptions.

Ownership category

akta.pro rank

Product category

Real Estate Development Software

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

Keywords

• Land prospecting software
• Real estate CRM
• Renewable energy software
• Telecom site management
• Property development platform

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Software Subscription: Annual subscription model providing access to the entire national territory. Pricing is degressive based on number of licenses subscribed. Includes full platform access, mobile apps, and customer support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PROMOLEAD is a French SaaS company that provides a web and mobile CRM platform purpose-built for land prospecting and real estate development. The software centralizes land portfolio management, integrates cartographic tools, cadastral data, and Local Urban Planning (PLU) information, and supports owner relationship management, site qualification, and project tracking across the full land acquisition cycle.

Product overview

PROMOLEAD is a unified web and mobile CRM platform for land prospecting and real estate development, with the core Promolead platform serving as the foundational system. The product portfolio is organized into four vertical solutions — Promolead Realty (real estate developers), Promolead Energy (renewable energy / solar / wind), Promolead Telecom (telecom site operators), and Promolead Prospect+ (real estate agencies) — plus the standalone Prospect+ platform for independent agents. An affiliated training service, Promolead Academy, provides certification-based courses on development methods and tool usage.

Differentiator

Problem solved

Functional benefit

Brands

• Promolead Real Estate: CRM and software solution for real estate developers and property promotion
• Promolead Energy
• Promolead Telecom
• Prospect+
• Promolead Academy

Products and services

• Promolead Core Platform Web and mobile CRM platform for land prospecting and real estate development, enabling centralized land portfolio management, owner relationship management, collaborative fieldwork, and project tracking across the full land acquisition cycle.
• Promolead Realty (Promotion immobilière) Dedicated CRM and project management module for real estate developers, covering land prospecting, owner outreach, feasibility analysis, deal tracking, and reporting for residential and commercial development projects.
• Promolead Energy (Energies renouvelables) CRM and project management platform for renewable energy developers (solar, wind, agrivoltaic), supporting land prospecting, stakeholder coordination, permitting, and operational tracking from site identification through to financial close.
• Promolead Telecom (Sites Télécoms) CRM and site management solution for telecom infrastructure operators, enabling site identification, owner negotiation, urban planning constraint analysis, and multi-project tracking for network deployment.
• Promolead Prospect+ (Agences immobilières) Land targeting and prospecting solution for real estate agencies and independent agents, providing enriched property and land data to identify opportunities and match listings with development potential.
• Prospect+ (Standalone Platform) Standalone land and real estate prospecting software platform offered independently of the Promolead CRM, accessible to real estate agents, property traders, and individual developers on a self-service basis.
• Promolead Academy Certified training division of Promolead offering courses in land development fundamentals, CRM tool usage, and advanced relationship management, targeting real estate agents, developers, and land prospectors.

Quantifiable outcome

• Division by two of prospection task time (from 2 hours to 1 hour for certain tasks)
• +3 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

One partnership is on record.

• SER (Syndicat des énergies renouvelables)minorGTM or Marketing PartnerPromolead is a member of the French Renewable Energy Syndicate, participating in industry events and positioning as an expert in renewable energy sector prospecting.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/promolead

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMOLEAD