Alpine Motors

What Alpine Motors does

Alpine Motors is a privately held, single-location used car dealership headquartered on Conwy Road, Mochdre (LL28 5HN) in North Wales, United Kingdom. The business retails pre-owned vehicles sourced from major manufacturers — Audi, BMW, Ford, Mazda, and Mercedes-Benz — across a price band of approximately £2,995 to £12,995, with six vehicles currently advertised in its online showroom. Beyond vehicle sales, the dealership offers complementary services: online reservation with a fully refundable £99 deposit, a market-based part-exchange valuation service, facilitation of car finance through third-party lenders, and appointment-based test drives. Customers are individual buyers, families, and premium/executive segments drawn from across North Wales (Colwyn Bay, Llandudno, Conwy, Rhyl, Prestatyn, Bangor, Anglesey).

The digital platform is a thin, outsourced stack: the website, inventory management, and customer contact management are operated by Autoweb.co.uk Ltd under a data-processor agreement, with Google Analytics layered on for traffic analysis, and Facebook/YouTube integrations present for social engagement. Customer-facing functionality is limited to faceted vehicle search (make, model, body style, fuel type, gearbox, colour, door count, mileage), high-resolution imagery, and reservation/test-drive booking forms. There is no proprietary technology, no AI/ML components, no app, and no disclosed API.

The revenue model is essentially retail margin on used vehicle sales, supplemented by a £99 refundable reservation fee (a holding deposit rather than a meaningful revenue stream) and finance-referral economics from third-party lenders. Go-to-market is direct-to-consumer via a single physical showroom and the website; marketing relies on local SEO for terms such as 'used cars Colwyn Bay', organic social on Facebook, and word-of-mouth referrals. The company has no disclosed institutional investors, no parent company, no subsidiaries, and no funding history. Revenue, headcount, founding date, and ownership structure are not present in the source data.

Name

Alpine Motors

Legal name

Alpine Motors

Website

https://alpinemotors.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpine Motors is a privately held used car dealership in Mochdre, North Wales, selling pre-owned vehicles priced £2,995-£12,995 to individual consumers, families, and executive buyers across North Wales via physical showroom and online reservation.

Ownership category

akta.pro rank

Headquarters

HQ city

Old Colwyn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Used Vehicle Sales: Primary revenue stream from selling used vehicles at fixed prices. Vehicles range from budget-friendly options (~£2,995) to premium models (~£12,995).
2. Online Reservation Fees: Customers pay a £99 refundable deposit to reserve vehicles online.
3. Finance Facilitation: The dealership facilitates finance applications through third-party lenders, connecting customers with appropriate financing solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Alpine Motors is a traditional used car dealership that sells carefully selected, fully inspected, and warrantied pre-owned vehicles from brands including Audi, BMW, Ford, Mazda, and Mercedes-Benz. The business supports its vehicle sales with complementary services including online vehicle reservation, part exchange valuations, third-party finance facilitation, and test drive bookings. Customers can browse, reserve, and complete purchases both online and at the physical showroom in Mochdre, North Wales.

Product overview

Alpine Motors operates as a traditional used car dealership offering a carefully curated selection of pre-owned vehicles. Their core offering consists of used vehicle sales supported by complementary services including online vehicle reservation (with fully refundable fees), vehicle valuation and part exchange, car finance facilitation, and test drive booking. Stock includes vehicles from major manufacturers (Audi, BMW, Ford, Mazda, Mercedes-Benz) ranging from economical hatchbacks to premium performance models and family SUVs. The dealership serves customers across North Wales through both online browsing and in-person transactions.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• Autoweb.co.uk LtdcoreTechnology or IntegrationAutoweb.co.uk Ltd provides the website platform and customer contact management system powering Alpine Motors' online presence. They process customer data as a Data Processor under Alpine Motors' direction.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Carwow: Carwow is a UK online used-car marketplace connecting consumers with dealers. Comparable to Alpine Motors as a channel for used-vehicle discovery and purchase, though Carwow operates as a platform rather than a stocking dealer.
• Cazoo: Cazoo is a UK online-first used car retailer offering home delivery and a 7-day money-back guarantee. Comparable to Alpine Motors as a used-vehicle seller targeting individual consumers, but operating at national scale with a fully digital buying experience that Alpine cannot match.
• Cinch: Cinch is a UK online used car retailer (part of Constellation Automotive Group) selling fully online with home delivery and a 14-day return policy. Comparable to Alpine Motors in product (used cars to consumers) and target buyer (individual retail purchasers), but at national scale and digital-only.

Peers

• Arnold Clark:

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/alpine-motors-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Motors