Morrisound Recording

What Morrisound Recording does

Morrisound Recording, Inc. is a privately held professional audio recording studio founded in June 1981 in Tampa, Florida by brothers Tom Morris and Jim Morris. The company provides a full suite of recording services — tracking, mixing, mastering, Dolby Atmos 7.1.4 immersive mixing, production assistance, re-amping, audio editing, MIDI programming, and sheet music preparation — anchored by a Solid State Logic Duality 48-channel analog console, Avid ProTools Ultimate HDX recording system, and an extensive collection of vintage analog outboard gear (Universal Audio LA-2A, Empirical Labs Distressor, Chandler TG-1, Bricasti M7, Lexicon 960L) and premium microphones (Neumann U 47, U 87, Royer 122, RCA 44dx). Its signature 'Immersive Recording' methodology places the console directly in the live tracking space rather than a separate control room, positioning engineers alongside performers. The studio operates from a 1920s-era repurposed bank building in Tampa's Sulphur Springs neighborhood, its third-generation location since 2018.

The company monetizes primarily through quote-based, project-driven studio bookings sold directly via website contact forms and phone, targeting recording artists, bands, film/TV media companies, and audio book producers across genres ranging from death metal and rock to jazz and country. A secondary, ancillary revenue line is a print-on-demand merchandise store (hats, hoodies, t-shirts) operated through Printful at price points of $25–$45. Distribution is direct-to-customer with no third-party resellers; the studio serves as a destination facility for the Tampa Bay region. Customers are acquired through website bookings, blog-driven organic content, social media (Facebook, Instagram), and industry reputation built over 40+ years, including two 2014 Grammy nominations and multiple Gold and Platinum RIAA certifications associated with the founders' engineering work.

Name

Morrisound Recording

Legal name

Morrisound Recording, Inc.

Website

https://morrisound.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Morrisound Recording is a Tampa-based boutique audio recording studio offering tracking, mixing, mastering, and Dolby Atmos 7.1.4 immersive mixing to musicians, bands, and media companies, anchored by an SSL Duality console and 40+ years of engineering heritage.

Ownership category

akta.pro rank

Product category

Recording Studio Services

NAICS

Sound Recording Studios (51224), Sound Recording Studios (512240), Sound Recording Industries (5122)

akta.pro primary industry

Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD)

akta.pro secondary industries

Re-Recording Mixing (Theatrical/TV/Streaming) (MPAHAEAF), Audio Mastering & Deliverables (Loudness/Compliance, Printmasters, Stems) (MPAHAEAL)

Keywords

• Audio recording services
• Mixing mastering services
• Dolby atmos mixing
• Music production studio
• Analog recording studio

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Recording Studio Services: Core revenue from audio recording services including tracking, mixing, mastering, Dolby Atmos mixing, production, re-amping, editing, MIDI programming, and sheet music services. Services are offered to musicians, bands, film/TV companies, and audio book producers.
2. Merchandise Sales: Sale of branded merchandise including hats, hoodies, and t-shirts with Morrisound logos. Items are print-on-demand, sourced through Printful.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Morrisound Recording is a Tampa-based professional recording studio offering audio tracking, mixing, mastering, and Dolby Atmos 7.1.4 immersive mixing services anchored by a Solid State Logic Duality 48-channel console, Avid ProTools Ultimate HDX recording system, and an extensive collection of vintage analog outboard gear and premium microphones. The studio also offers production assistance, re-amping, audio editing, MIDI programming, and sheet music services, and sells branded merchandise through an online storefront.

Product overview

Morrisound Recording is a Tampa-based professional recording studio offering audio recording, mixing, and mastering services as a unified studio experience. The core product is studio recording services anchored by a Solid State Logic Duality 48-channel analog console and extensive analog outboard gear collection. Supporting services include Dolby Atmos immersive mixing, production assistance, re-amping, audio editing, MIDI programming, and sheet music services. The studio operates from a 1920s-era bank building repurposed as a state-of-the-art facility featuring an 'Immersive Recording' environment where engineers are positioned in the same space as performers. The company also sells branded merchandise through a separate online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Recording Services
• Mixing Services
• Mastering Services
• Dolby Atmos Mixing
• Production Services
• Morrisound Branded Merchandise

Quantifiable outcome

• Multiple Gold and Platinum RIAA certifications for recorded albums
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Electric Lady Studios: New York destination studio founded by Jimi Hendrix, known for premium recording and mixing services. Comparable as a high-prestige, engineer-led studio with a history of working with marquee artists across rock, jazz, and pop.
• Sound City Studios: Beverly Hills studio famous for its Neve 8028 console and a deep catalog of legendary recordings. Comparable on vintage-equipment-driven prestige, reputation for analog warmth, and engineer-led session model.
• Ardent Studios: Memphis-based recording studio with a multi-decade history and major-artist credits (Led Zeppelin, ZZ Top, Big Star). Comparable profile: regional destination studio, longtime family-led operation, and reputation for high-quality rock and roots recording.
• Sunset Sound: Legendary Hollywood recording studio with a deep analog equipment collection and decades of major-artist work. Closely comparable on vintage gear inventory, engineer-driven workflow, and prestige project positioning.
• Blackbird Studio: Nashville recording studio renowned for its mix of vintage analog gear and modern Atmos-ready rooms. Highly comparable on technology stack (SSL, ProTools HDX, Atmos) and on serving prestige artists across genres.
• Avatar Studios (now Power Station at BerkleeNYC): Historic New York recording facility known for prestige rock and pop sessions. Comparable as a destination studio with multi-decade history and major-artist engineering talent.
• Criteria Studios: Historic Miami-based recording studio known for recording the Bee Gees, Eric Clapton, and many other major acts. Comparable as a Florida-based destination studio with multi-decade history, premium equipment, and a similar mix of major-artist legacy work and modern production services.

Broad incumbents

• The Village Recorder: Los Angeles-based studio offering premium tracking, mixing, mastering, and Atmos services. Comparable in service breadth and Atmos capability, with a larger facility footprint serving major-label projects.
• Capitol Studios: Iconic Los Angeles recording studio inside the Capitol Records building, offering Atmos mixing and full-service recording. A larger and more globally recognized peer with overlapping Atmos capabilities and a similar focus on premium, artist-driven sessions.
• Ocean Way Nashville: Premier Nashville recording complex with multiple rooms, vintage consoles, and Atmos capabilities. Comparable on premium positioning and Atmos offering, but with broader scale and a different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/morrisoundrecording
• Instagraminstagram.com/morrisoundrecording

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrisound Recording