Geist
Geist is a Vertiv-owned brand manufacturing rack Power Distribution Units (rPDUs) and data center power infrastructure for colocation, hyperscale, and enterprise IT operators, distributed globally through Vertiv's sales and reseller channels.
- Company typePrivate
- Founded1948
- HeadquartersLincoln, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Geist does
Geist manufactures rack Power Distribution Units (rPDUs) and related data center power infrastructure, marketed under the Vertiv™ PowerIT sub-brand. Founded in 1948 and headquartered in Lincoln, Nebraska, Geist operates as a trusted-name product brand wholly owned by Vertiv Group Corp., with its core product line spanning Vertiv PowerIT Basic, Metered, Monitored, Switched, and Universal (uPDU) rPDUs, plus the Vertiv PowerIT Rack Transfer Switch and a dedicated accessories line. The portfolio is anchored by an Intelligent Modular Design (IMD) architecture that enables field upgrades without replacing the full rPDU and supports features such as 4-8 millisecond automatic failover for single-corded devices and remote outlet-level on/off/reboot and power sequencing. Manufacturing and primary operations are concentrated at Geist's Lincoln facility.
Geist rPDUs are sold exclusively through Vertiv's three-tier go-to-market: enterprise field sales for complex designs configured to unique customer needs, authorized reseller partners with IT/infrastructure expertise, and online resellers for buyers with defined requirements. The customer base spans colocation providers, hyperscale/cloud operators, and enterprise IT, with horizontal segmentation across use cases including power distribution, remote monitoring, energy management, and power redundancy. The Vertiv partner portal, consultant program, and self-service rPDU Finder tool support specification-stage adoption among resellers and design engineers. Pricing is quote-based and not publicly disclosed, and the revenue model is hardware product sales with attach potential through accessories and IMD upgrades on the installed base.
Geist firmographics
Firmographics- Name
- Geist
- Legal name
- Geist (brand/trusted name under Vertiv Group Corp.)
- Website
- https://geistglobal.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Geist is a Vertiv-owned brand manufacturing rack Power Distribution Units (rPDUs) and data center power infrastructure for colocation, hyperscale, and enterprise IT operators, distributed globally through Vertiv's sales and reseller channels.
- Ownership category
- akta.pro rank
Geist industry classification
Industry- Product category
- Data Center Power Distribution
- NAICS
- Switchgear and Switchboard Apparatus Manufacturing (335313)
- SIC
- Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Power Distribution Units (PDUs) & Rack Power (HDACAJAC)
- akta.pro secondary industries
- Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA), Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)
Keywords
Where Geist is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Geist business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of rack PDUs including basic, metered, monitored, and switched variants, as well as rack transfer switches and accessories for power distribution in data centers
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Geist product offering
Product offeringCore offering
Geist designs, manufactures, and sells rack power distribution units (rPDUs) and related accessories for data centers and IT environments. The portfolio progresses from basic power delivery to metered, monitored, and switched rPDUs, and includes rack transfer switches for power redundancy and accessories such as brackets, mounts, and Intelligent Rack Display modules. Products are sold under the Vertiv PowerIT brand and distributed globally through Vertiv's sales, reseller, and online channels.
Product overview
Geist, operating under the Vertiv™ PowerIT brand, offers a comprehensive portfolio of rack power distribution units (rPDUs) designed for data center power management. The product lineup progresses from basic power distribution to advanced monitoring and control capabilities: Basic rPDUs provide essential power delivery with reliability testing; Metered rPDUs add real-time power usage tracking; Monitored rPDUs enable remote monitoring and alerting; Switched rPDUs provide outlet-level remote control including on/off/reboot functionality and power sequencing; and Rack Transfer Switches deliver automatic power failover between two sources in 4-8 ms. The portfolio also includes accessories such as brackets, cords, mounts, clips, shields, and Intelligent Rack Display modules (IMDs) for enhanced functionality and upgradeable monitoring. This tiered architecture allows customers to select the appropriate level of power intelligence based on their infrastructure requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Vertiv™ PowerIT: Geist branded rack PDU product line including basic, metered, monitored, and switched rPDUs, plus rack transfer switches and accessories for data center power distribution.
Products and services
- Vertiv PowerIT Basic rPDU
Quantifiable outcome
- Fast failover in 4-8 milliseconds for single-corded devices
- +1 more outcomes
Companies that use Geist
Customer profileSegments3 records
Ideal customer profiles2 records
Geist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Geist partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VertivcoreGeist is a trusted name brand owned and operated by Vertiv Group Corp. Vertiv is a global leader in critical digital infrastructure, providing the manufacturing, R&D, and distribution infrastructure for Geist rPDU products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Geist competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Geist social profiles
Digital presenceGeist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geist leadership team
Management profileNumber of profiles
Geist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geist
What does Geist do?
Geist designs, manufactures, and sells rack power distribution units (rPDUs) and related accessories for data centers and IT environments. The portfolio progresses from basic power delivery to metered, monitored, and switched rPDUs, and includes rack transfer switches for power redundancy and accessories such as brackets, mounts, and Intelligent Rack Display modules. Products are sold under the Vertiv PowerIT brand and distributed globally through Vertiv's sales, reseller, and online channels.
Is Geist a public or private company?
Geist is a private company. It is classified as corporate owned and is currently operating.
When was Geist founded?
Geist was founded in 1948. It employs 251 to 500 people.
Where is Geist based?
Geist is headquartered in Lincoln, United States, in the North America region.
How does Geist make money?
One revenue line is on record: hardware Product Sales.
Does Geist have an API?
No public API is recorded for Geist.
What industry is Geist in?
Geist's product category is Data Center Power Distribution. Its primary akta.pro industry code is HDACAJAC, Power Distribution Units (PDUs) & Rack Power, with a secondary code of HDABAKAA, Power Distribution & Switchgear (UPS, PDUs, Busway). Its NAICS code is 335313 and its SIC code is 3613.