Geist

Data Center Power Distributiongeistglobal.com

Geist is a Vertiv-owned brand manufacturing rack Power Distribution Units (rPDUs) and data center power infrastructure for colocation, hyperscale, and enterprise IT operators, distributed globally through Vertiv's sales and reseller channels.

Company typePrivate
Founded1948
HeadquartersLincoln, United States
Headcount251–500
GTM typeB2B
OfferingHardware or Manufacturing

What Geist does

Geist manufactures rack Power Distribution Units (rPDUs) and related data center power infrastructure, marketed under the Vertiv™ PowerIT sub-brand. Founded in 1948 and headquartered in Lincoln, Nebraska, Geist operates as a trusted-name product brand wholly owned by Vertiv Group Corp., with its core product line spanning Vertiv PowerIT Basic, Metered, Monitored, Switched, and Universal (uPDU) rPDUs, plus the Vertiv PowerIT Rack Transfer Switch and a dedicated accessories line. The portfolio is anchored by an Intelligent Modular Design (IMD) architecture that enables field upgrades without replacing the full rPDU and supports features such as 4-8 millisecond automatic failover for single-corded devices and remote outlet-level on/off/reboot and power sequencing. Manufacturing and primary operations are concentrated at Geist's Lincoln facility.

Geist rPDUs are sold exclusively through Vertiv's three-tier go-to-market: enterprise field sales for complex designs configured to unique customer needs, authorized reseller partners with IT/infrastructure expertise, and online resellers for buyers with defined requirements. The customer base spans colocation providers, hyperscale/cloud operators, and enterprise IT, with horizontal segmentation across use cases including power distribution, remote monitoring, energy management, and power redundancy. The Vertiv partner portal, consultant program, and self-service rPDU Finder tool support specification-stage adoption among resellers and design engineers. Pricing is quote-based and not publicly disclosed, and the revenue model is hardware product sales with attach potential through accessories and IMD upgrades on the installed base.

Geist firmographics

Firmographics

Name: Geist
Legal name: Geist (brand/trusted name under Vertiv Group Corp.)
Website: https://geistglobal.com
Company type: Private
Founded year: 1948
Operating status: Operating
Headcount range: 251–500 employees
Short description: Geist is a Vertiv-owned brand manufacturing rack Power Distribution Units (rPDUs) and data center power infrastructure for colocation, hyperscale, and enterprise IT operators, distributed globally through Vertiv's sales and reseller channels.
Ownership category
akta.pro rank

Geist industry classification

Industry

Product category: Data Center Power Distribution
NAICS: Switchgear and Switchboard Apparatus Manufacturing (335313)
SIC: Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
akta.pro primary industry: Power Distribution Units (PDUs) & Rack Power (HDACAJAC)
akta.pro secondary industries: Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA), Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)

Keywords

Rack power distribution
Data center PDUs
Power monitoring equipment
Cabinet containment solutions
In-rack cooling

Where Geist is headquartered

Location

Headquarters

HQ city: Lincoln
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Geist business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

Hardware Product Sales: Sale of rack PDUs including basic, metered, monitored, and switched variants, as well as rack transfer switches and accessories for power distribution in data centers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Geist product offering

Product offering

Core offering

Geist designs, manufactures, and sells rack power distribution units (rPDUs) and related accessories for data centers and IT environments. The portfolio progresses from basic power delivery to metered, monitored, and switched rPDUs, and includes rack transfer switches for power redundancy and accessories such as brackets, mounts, and Intelligent Rack Display modules. Products are sold under the Vertiv PowerIT brand and distributed globally through Vertiv's sales, reseller, and online channels.

Product overview

Geist, operating under the Vertiv™ PowerIT brand, offers a comprehensive portfolio of rack power distribution units (rPDUs) designed for data center power management. The product lineup progresses from basic power distribution to advanced monitoring and control capabilities: Basic rPDUs provide essential power delivery with reliability testing; Metered rPDUs add real-time power usage tracking; Monitored rPDUs enable remote monitoring and alerting; Switched rPDUs provide outlet-level remote control including on/off/reboot functionality and power sequencing; and Rack Transfer Switches deliver automatic power failover between two sources in 4-8 ms. The portfolio also includes accessories such as brackets, cords, mounts, clips, shields, and Intelligent Rack Display modules (IMDs) for enhanced functionality and upgradeable monitoring. This tiered architecture allows customers to select the appropriate level of power intelligence based on their infrastructure requirements.

Differentiator

Problem solved

Functional benefit

Brands

Vertiv™ PowerIT: Geist branded rack PDU product line including basic, metered, monitored, and switched rPDUs, plus rack transfer switches and accessories for data center power distribution.

Products and services

Vertiv PowerIT Basic rPDU

Quantifiable outcome

Fast failover in 4-8 milliseconds for single-corded devices
+1 more outcomes

Companies that use Geist

Customer profile

Segments3 records

Ideal customer profiles2 records

Geist technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Geist partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

VertivcoreStrategic or Co-development PartnerGeist is a trusted name brand owned and operated by Vertiv Group Corp. Vertiv is a global leader in critical digital infrastructure, providing the manufacturing, R&D, and distribution infrastructure for Geist rPDU products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Geist competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Geist financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Geist leadership team

Management profile

Number of profiles

Geist funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Geist M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geist

What does Geist do?

Is Geist a public or private company?

Geist is a private company. It is classified as corporate owned and is currently operating.

When was Geist founded?

Geist was founded in 1948. It employs 251 to 500 people.

Where is Geist based?

Geist is headquartered in Lincoln, United States, in the North America region.

How does Geist make money?

One revenue line is on record: hardware Product Sales.

Does Geist have an API?

No public API is recorded for Geist.

What industry is Geist in?

Geist's product category is Data Center Power Distribution. Its primary akta.pro industry code is HDACAJAC, Power Distribution Units (PDUs) & Rack Power, with a secondary code of HDABAKAA, Power Distribution & Switchgear (UPS, PDUs, Busway). Its NAICS code is 335313 and its SIC code is 3613.