Brauhaus Ernst August

What Brauhaus Ernst August does

Brauhaus Ernst August is a family-owned gastro-brewery (Gasthausbrauerei), restaurant, bar, and live-events venue located at Schmiedestraße 13 in Hannover's Altstadt. Founded in 1986 by the Aulich family and operating 365 days a year, the company self-describes as North Germany's most successful gastrobrewery. Its core product is freshly brewed, organically certified (Bio) beer produced under the Hanöversch brand — including Hanöversch Pilsener, Sommer Lager, and Festbier — brewed on-site in copper brewing vessels (Sudhaus) and fermented in dedicated cellars, all in compliance with the German Reinheitsgebot (Beer Purity Law) and organic standards since 1995. The restaurant serves traditional German cuisine daily from 11:30, complemented by a bar offering wines and cocktails, with seating arranged to give diners a direct view of the copper brewing hall.

The business model is exclusively direct-to-consumer and operates across five integrated revenue streams: (1) on-site restaurant and bar sales with all-inclusive pricing (€10-30 mains), (2) ticketed live events including Brauhaus Comedy Night, Hennes Quiznight, Brauhaus Club DJ nights, and Brauhaus live concerts, (3) on-site brewed beer sold for off-site consumption ('Außer Haus Verkauf') and through selected retailers, (4) gift vouchers and merchandise via a WooCommerce-based online shop with DHL fulfillment, and (5) paid brewery tours (Brauereiführung, €24.90 per person) plus private venue hire for corporate events, conferences, and celebrations (with a €45 per person minimum spend). The venue additionally operates a dedicated "Brauhaus live" tent at Hannover's annual Schützenfest festival, providing a seasonal high-volume revenue extension. Pricing across most products is pay-as-you-go with low average ticket sizes, supporting a high-volume model.

The customer base spans four primary segments: local Hannover residents and individual consumers seeking traditional German dining and freshly brewed beer, tourists visiting Hannover, corporate and business groups using the venue for meetings and celebrations, and entertainment seekers attending live music, comedy, and quiz programming. The company is structured as a German limited partnership (Brauhaus Ernst August GmbH & Co. KG, HRA 201810), is privately held with no venture capital or institutional investor involvement, and operates with a lean 1-10 employee team on its core in-scope information. Technology infrastructure is intentionally light: a WordPress CMS with WooCommerce e-commerce hosted on Hetzner, with PayPal and major card/wallet integrations for online payments.

Name

Brauhaus Ernst August

Legal name

Brauhaus Ernst August GmbH & Co. KG

Website

https://brauhaus.net

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Brauhaus Ernst August is a family-owned microbrewery, restaurant, and live events venue in Hannover's Altstadt, established 1986, producing organic Hanöversch beer specialties on-site and serving locals, tourists, corporate groups, and entertainment seekers 365 days a year.

Ownership category

akta.pro rank

Product category

Gastro-Brewery Restaurant & Bar

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241), Breweries (312120)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFALAA

Brewpubs & Taprooms (On-site Beer Service)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFALAC

Microbreweries & Craft Breweries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFAEAG

Craft Beer Bars & Taprooms

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRADAIAA

Beer Brewing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAJAGAE

Beer, Brewery & Craft Beverage Tastings

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYTHAFALAK

Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

Keywords

• Craft beer brewing
• Gastro brewery
• Live events venue
• Restaurant dining
• Brewery tours

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant & Bar Sales: On-site dining and beverage service including freshly brewed beers, cocktails, wines, and food. Restaurant serves traditional German cuisine daily from 11:30 with kitchen open until 22:00 (Fri-Sat until 23:00).
2. Live Events & Ticketing: Revenue from ticketed events including Comedy Night, Hennes Quiznight, Bingo nights, Brauhaus Club DJ nights, and Brauhaus live concerts. Event space also available for private hire for corporate events and celebrations.
3. Beer Production & Off-Site Sales: On-site brewed beer sold for take-out (Außer Haus Verkauf) in bottles and growlers. Distribution through selected retailers.
4. Gift Vouchers & Shop: Sale of gift vouchers (Restaurant-Gutscheine), event-specific vouchers (Comedy Night, Quiz Night), brewery tour vouchers, and merchandise.
5. Brewery Tours: Paid guided tours of the brewery facilities including beer tasting directly from storage tanks, followed by a brewery-themed platter and 0.4L beer.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Brauhaus Ernst August operates a combined microbrewery, restaurant, bar, and live-events venue in Hannover's old town. It brews and sells organic Hanöversch beer specialties (Pilsener, Sommer Lager, Festbier) on-site, serves traditional regional German cuisine and beverages, and runs daily live entertainment including comedy nights, quiz nights, concerts, and DJ events. It also offers guided brewery tours with tastings and hosts private corporate events and celebrations.

Product overview

Brauhaus Ernst August operates as a combined microbrewery, restaurant, bar, and live-events venue in Hanover, Germany, founded in 1986. The core offering consists of organically brewed beer specialties sold under the Hanöversch brand (Pilsener, Sommer Lager, Festbier) alongside a full-service restaurant and bar. The business extends into experiential services including guided brewery tours with tastings, a regular comedy night series, a quiz night series (Hennes Quiznight), and a live music/concert program (Brauhaus live) featuring both touring acts and resident DJs. Retail products include gift vouchers for all major offerings, sold in fixed denominations or bundled with tickets. The venue also offers private event hosting for business and celebrations. All beer production follows both the German Beer Purity Law and organic (Bio) standards since 1995.

Differentiator

Problem solved

Functional benefit

Brands

• Hanöversch: Organic beer brand featuring Hanöversch Pilsener, Hanöversch Sommer Lager, and Hanöversch Festbier. The brand represents their bio/organic beer specialties produced in accordance with the German Reinheitsgebot and organic guidelines.

Products and services

• Hanöversch Pilsener Full-bodied, smooth pilsner beer brewed in-house using organic ingredients, served fresh at the brewery and available for off-site purchase.
• Hanöversch Sommer Lager Refreshing, light summer lager beer brewed in-house with organic ingredients, available seasonally at the brewery and for off-site purchase.
• Hanöversch Festbier Finely malty, smooth festival beer brewed in-house with organic ingredients for seasonal occasions such as Schützenfest and other events.
• Restaurant & Bar Service Full-service restaurant and bar offering contemporary Bavarian-style cuisine, house-brewed organic beers, wines, and cocktails, with direct view of the copper brewing vessels. Open 365 days a year from 11:00.
• Brauereiführung (Brewery Tour) Guided brewery tour led by the master brewer through the brewing hall, fermentation and storage cellars, and bottling area, with beer tasting directly from the storage tanks followed by a brewery-themed platter.
• Brauhaus live Events Year-round live music concerts, DJ club nights, and special events held in-house, featuring both resident programming and touring acts on the Brauhaus stage.
• Brauhaus Comedy Night Regular stand-up comedy night featuring five professional comedians and a professional moderator, held multiple times per month.
• Hennes Quiznight Multimedia quiz night led by quizmaster Henne (bassist of The Jetlags), featuring team-based trivia competitions with music, film, and general knowledge rounds.
• Private Event Hosting (Tagungen, Feiern & Events) Private event hosting services for business meetings, corporate events, celebrations, and concerts using the restaurant's event spaces, with a minimum spend of €45 per person for food and drinks.
• Gift Vouchers (Gutscheine) Gift vouchers for the restaurant and event experiences (Comedy Night, Quiz Night, brewery tour), available in set denominations or bundled ticket quantities, delivered by email or mail.

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Gramann (Hausschlachter Pattensen)minorOthersSupplier of meat specialties for the restaurant and Brauhaus-Vesper platters served during events. Located in Pattensen, Germany. Provides sausage and cold cut specialties featured in quiz night and event catering.
• DHLminorChannel Partner/ Reseller/ DistributorShipping partner for e-commerce orders. Delivers products in insured parcels with multiple weight tiers (Päckchen up to 2.5kg, Paket up to 5kg/10kg/10kg+).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schlenkerla (Brauerei Heller): Historic Bamberg smokebeer brewery with attached brewery taproom and small restaurant. Operates the same gastro-brewery format — on-site brewing, food service, take-home beer sales, and merchandise — at a similar regional scale to Brauhaus Ernst August.
• Schneider Weisse (G. Schneider & Sohn): Munich wheat-beer brewery with Schneider Bräuhaus and Schneider Weisse Brauhaus restaurant concepts. Comparable as a heritage wheat/wheat-style beer producer combining brewery tours, restaurant service, and merchandise — directly mirroring Brauhaus Ernst August's product and experience stack.
• Maisel & Friends: Bavarian craft brewery operating a combined brewery taproom, restaurant, and event venue (Maisel's Bier-Erlebnis-Welt) in Bayreuth. Closely comparable gastro-brewery model with brewery tours, restaurant service, and event programming.
• Andechser Klosterbrauerei: Monastery brewery near Munich with on-site Klostergasthof restaurant, brewery tours, and large-scale festival/event programming (Andechs Fest). Comparable integrated gastro-brewery, tour, and event-hire business model.
• Brauerei zur Sonne (Sonne B): Historic Bamberg gastro-brewery operating the traditional Sonne restaurant and on-site brewery with regular beer and food service. Direct format match to Brauhaus Ernst August's brewpub model.

Regional players

• Keiler Brauerei (Brauhaus am Markt): Lower Saxony / Weserbergland regional brewery operating the Brauhaus am Markt concept with on-site brewing and restaurant. Most direct regional format peer for a North German gastro-brewery.

Broad incumbents

• Hacker-Pschorr Bräu: Munich traditional brewery with multiple brewery-owned restaurants (Hackerhaus, Pschorrhaus). Directly comparable gastro-brewery operator combining in-house brewing with sit-down dining and event space.
• Paulaner Brauerei Gruppe: Major Munich-based brewery group with restaurant operations (Paulaner am Nockherberg, Paulaner Wirtshaus concepts). Combines on-site brewing with full-service restaurant and event programming directly comparable to Brauhaus Ernst August's gastro-brewery model.
• Augustiner-Bräu München: Traditional Munich brewery operating brewery-owned restaurants (Augustiner-Keller, Augustiner am Gärtnerplatz) with on-site fresh beer service. Comparable as a heritage gastro-brewery combining in-house brewing with sit-down dining and event hire.
• Hofbräuhaus München: The most iconic German gastro-brewery. Operates a flagship Munich hall with on-site brewing, live music, restaurant service, and retail merchandise — the same integrated model Brauhaus Ernst August replicates in Hannover at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Brauhaus.Hannover
• Instagraminstagram.com/brauhaus_hannover
• LinkedInlinkedin.com/company/brauhaus-ernst-august

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brauhaus Ernst August