Whiteroom

What Whiteroom does

Whiteroom is a UK-based creative-led design and build agency that delivers commercial spaces and brand experiences for leading global brands and retailers. Founded in 2004 and headquartered in Wellesbourne, Warwickshire, the agency operates four interconnected service lines — Consultancy (strategic brand direction), Brand Destinations (retail spaces, workplaces, showrooms, visitor centres, hospitality environments), Live Events (exhibitions, tradeshows, launches, activations, pop-ups) and Content (branding, campaigns, motion graphics, film and digital assets). The firm claims 20 years of commercial impact and executes projects globally across the UK, Spain and beyond, blending strategy, spatial design and physical build delivery under a single roof.

The agency operates as a B2B professional services business, sourcing work through direct enterprise sales, consultative pitches and competitive tenders. Pricing is bespoke and project-based, with no public rate card; each engagement is quoted according to scope, complexity and requirements. Whiteroom does not offer a public API, software platform or proprietary technology stack — its deliverables are physical spaces, events and creative content assets. Go-to-market combines an enterprise field-sales motion with event-driven demand generation through tradeshow participation (Eurobike, ISPO, KBB) and a content-marketing presence via the company website, LinkedIn, Instagram and a news/insights blog.

Whiteroom's enterprise client base spans footwear (Wolverine Worldwide, Merrell), headwear (New Era), cycling (Giant Bicycles, Uprise), automotive (Lamborghini), gaming (Codemasters), surface materials (Showerwall), beverages (Molson Coors / La Sagra) and hospitality (Doddington Hall). Several clients, including New Era, Giant Bicycles and Wolverine Worldwide, have engaged Whiteroom on multiple projects over time. The firm is registered as Whiteroom Brand Design Ltd, a private limited company in England and Wales, with no disclosed institutional investors, parent company or external funding. Leadership comprises Founder/Owner/Director Craig White and Creative Director Charlie. Industry recognition includes a 2026 BIID Awards shortlisting for the Giant Bicycles HQ canteen and a Best Stand award at the Kitchen & Bathroom Expo.

Name

Whiteroom

Legal name

Whiteroom Brand Design Ltd

Website

https://whiteroom.agency

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Whiteroom is a UK-based creative design and build agency, founded in 2004, delivering consultancy, brand destinations, live events, and content services for leading global brands and retailers across footwear, cycling, automotive, gaming, and hospitality.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellesbourne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Design and Build Services: Whiteroom generates revenue through providing comprehensive design and build agency services including consultancy, brand destination design, live event production, and content creation. Projects range from retail flagship stores and workspaces to exhibition stands, hospitality venues, and brand activations. The agency manages the full project lifecycle from concept through to delivery.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Whiteroom is a creative-led design and build agency that designs and delivers commercial spaces and brand experiences for leading brands and retailers. Its offerings span four interconnected services: Consultancy (strategic brand direction), Brand Destinations (retail, workplace, showroom, hospitality and visitor environments), Live Events (exhibitions, tradeshows, launches, activations and pop-ups), and Content (brand identity, campaigns, motion graphics, film, and digital assets). Projects are managed end-to-end from concept and strategy through design, production, and on-site installation.

Product overview

Whiteroom is a creative-led design and build agency offering four interconnected service areas: Consultancy (strategic brand direction), Brand Destinations (retail/workspaces/showrooms), Live Events (exhibitions/activations/tradeshows), and Content (branding/campaigns/motion/film). With 20 years of commercial impact, the agency delivers commercial spaces and brand experiences across consultancy, brand destinations, live events and content creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultancy Strategic consultancy services that help brands define the thinking behind their spaces, campaigns and experiences, translating business objectives, audience needs and brand ambition into actionable direction. Targets senior brand and marketing decision-makers at enterprise consumer brands and retailers.
• Brand Destinations Design and delivery of retail spaces, workplaces, showrooms, visitor centres and hospitality environments that bring brand, people and purpose together for enterprise brands and retailers.
• Live Events Design and delivery of exhibitions, tradeshows, product launches, activations and pop-ups that bring brands closer to their products, stories and moments for enterprise consumer brands.
• Content Brand content creation spanning identity and campaigns, motion graphics, film, photography and digital assets to support strategic brand communication across channels for enterprise brands.

Quantifiable outcome

• Showerwall business doubled in size following Whiteroom's KBB exhibition stand and brand identity work
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Foretell StudiominorStrategic or Co-development PartnerSister studio collaboration on the Fabrica Excepcional project in Madrid. Foretell Studio worked alongside Whiteroom to ensure every design choice was carefully curated, with bespoke artwork throughout the space capturing the city's essence and cultural heritage.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Superunion: Global brand and design consultancy (WPP) covering brand strategy, identity, environments and content. Larger incumbent with overlapping capabilities but broader portfolio and significantly greater scale.
• Landor & Fitch: Global brand consultancy with deep retail and brand-environment practice. Competes for the same enterprise brand-design budgets as Whiteroom but at significantly larger scale and with broader geographic reach.
• Mother Design: Global creative agency with a dedicated brand design and environments practice. Overlaps with Whiteroom's content and brand-destinations work for premium consumer brands, but operates at much larger scale.
• Pentagram: Global independent design firm with partners across identity, environmental, editorial and digital design. A broader incumbent with overlapping enterprise brand clients, but a different partner-led operating model.
• The Partners: Brand design consultancy (now part of dentsu) working across identity, environments and brand strategy. Comparable enterprise client focus with a broader service portfolio and larger scale than Whiteroom.

Direct peers

• KBS London: UK creative brand activation and experiential agency designing live events, trade-show presences and brand experiences. Directly comparable to Whiteroom's Live Events service line and enterprise client profile.
• HMKM: London-based creative agency specialising in retail, brand environments and experiential design. Closest UK-headquartered peer with an overlapping service mix (retail design, brand activation, content) and comparable enterprise client base.
• Isobel: London-based creative agency working across brand strategy, campaigns, content and design. Comparable mid-sized UK competitor with overlapping enterprise brand work and integrated campaign+content capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whiteroom-brand-design
• Instagraminstagram.com/whiteroom.agency
• Xx.com/whiteroomagency
• Facebookfacebook.com/WhiteroomUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whiteroom