Tommee Tippee

What Tommee Tippee does

Tommee Tippee, founded in 1965 and headquartered in the United Kingdom, is a consumer baby feeding and care brand owned by Mayborn Group (legal entity: Mayborn (UK) Limited). Its product portfolio centres on five hardware categories: bottle feeding (Natural Start and Advanced Anti-Colic lines in plastic, glass, and silicone-coated glass, with breast-like nipples in multiple flow rates), breastfeeding (the Made for Me range of wearable, double electric, and manual breast pumps), pacifiers/soothers (including the Ultra-light StayPut), cups (transition, starter, toddler, and insulated sport-spout), and sleep aids (Groclock sleep trainer and portable blackout blinds). Core technology differentiation rests on biomimetic anti-colic venting and breast-like nipple designs intended to emulate natural breastfeeding dynamics, with all products specified as BPA-free.

Revenue is generated almost exclusively through one-time hardware sales distributed across three channels: a Shopify-powered direct-to-consumer storefront in the US, UK, France, and Australia with local currency pricing; Amazon marketplace listings; and physical/online retail including Walmart and UK retailers (the latter accounting for 45-50% of first-purchase unit sales in the UK sterilizer sub-category). Customer segments are individual consumers — parents of newborns (0-12 months, the primary segment), parents of toddlers (12m+), breastfeeding mothers, and parents seeking sleep solutions. Marketing is content-led, anchored by the Parent Library blog, social media presence, expert-partnered educational content (e.g., the Flow Rate Guide with Dr. Max Dean Goldstein), and cultural campaigns such as the Peanut-led 'Matrescence' dictionary recognition initiative.

Financials are reported at the Mayborn Group level rather than the Tommee Tippee brand alone. Group revenue was £155.4m in 2024, down 14.7% year-over-year, and the group swung from an operating profit of £15.5m to an operating loss of £73.6m, including a £68.2m goodwill impairment driven by downward revisions to long-term growth assumptions. Headcount contracted from 947 to 888 employees over the same period. Operational signals from 2026 (BINIBAMBA Happy Days collaboration, Peanut campaign, Flow Rate Guide) indicate active brand repositioning rather than a near-term revenue inflection.

Name

Tommee Tippee

Legal name

Mayborn (UK) Limited

Website

https://tommeetippee.co.uk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Tommee Tippee, founded in 1965 and owned by UK-based Mayborn Group, designs and sells baby feeding bottles, anti-colic systems, breast pumps, pacifiers, transition cups, and sleep aids. The company serves parents of newborns through toddlers globally via its own e-commerce, Amazon, Walmart, and UK retail channels.

Ownership category

akta.pro rank

Product category

Baby Feeding and Care Products

NAICS

Health and Personal Care Retailers (456)

akta.pro primary industry

Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM)

Keywords

• Baby feeding products
• Infant care products
• Baby bottles
• Breastfeeding accessories
• Toddler transition cups

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Baby Feeding Products: One-time product sales of baby bottles, nipples, bottle feeding accessories, and starter sets. Revenue generated through direct e-commerce and retail distribution channels.
2. Pacifiers/Soothers: Sale of ultra-light, breast-like, and everyday pacifiers in various styles and colors
3. Breastfeeding Products: Sales of breast pumps (wearable, electric, manual), breastfeeding accessories and feeding solutions
4. Baby Cups: Transition cups, starter cups, toddler cups, and insulated cups for different developmental stages
5. Sterilizers & Warmers: Sales of bottle sterilizers and warmers including UV-C light sterilizer options
6. Sleep Aids: Sleep training clocks and portable blackout blinds for baby sleep routines

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tommee Tippee designs, manufactures, and sells baby feeding and care products including anti-colic and Natural Start baby bottles (with glass and silicone-coated variants), Made for Me wearable/electric/manual breast pumps, ultra-light and breast-like pacifiers, transition and insulated toddler cups, and sleep aids such as the Groclock and Portable Blackout Blind. The company sells its products through a Shopify-powered direct-to-consumer e-commerce site, Amazon Marketplace, Walmart, and other regional retailers across the US, UK, France, and Australia.

Product overview

Tommee Tippee is a baby feeding and care product company offering a comprehensive portfolio of infant and toddler products across five main categories: Bottle Feeding (Natural Start and Advanced Anti-Colic bottle lines with glass and silicone options, plus compatible nipples), Breastfeeding (Made for Me wearable, electric, and manual breast pumps with accessories), Pacifiers/Soothing (Ultra-light StayPut and Breast-like pacifiers), Cups (Transition, Starter, Toddler, and Insulated cups for various developmental stages), and Sleep Aids (Groclock sleep trainer and portable blackout blinds). The company has been operating since 1965 and is owned by Mayborn Group, with recent brand collaborations including a BINIBAMBA Happy Days collection. The product range emphasizes anti-colic designs, BPA-free materials, ergonomic feeding solutions, and breast-like nipple technology for easy transition between breast and bottle feeding.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Start Baby Bottle Baby bottle designed to mimic natural breastfeeding dynamics, featuring a breast-like nipple for easy switching between breast and bottle feeding. Targeted at parents of newborns and infants.
• Natural Start Baby Bottle Decorated

Quantifiable outcome

• 60+ years of helping families navigate feeding and parenting
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• BINIBAMBAflagshipStrategic or Co-development Partner · 18 June 2026Brand collaboration creating the 'Happy Days' product line including glass bottle, latex soother, milk feeding bib, and sheepskin snuggler. The partnership aims to redefine modern parenting by combining proven innovation with fashion-forward aesthetics and reinforces Tommee Tippee's position as a category leader.
• PeanutcoreGTM or Marketing Partner · 22 February 2026Global campaign partnership to get the term 'matrescence' (the physical, psychological, and emotional process of becoming a mother) recognized in major dictionaries. Includes full-page New York Times advertisement and public petition drive. Campaign highlights that 67% of mothers have never heard the term despite research confirming it fundamentally reshapes the brain, body, and identity.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Medela: Specialist in breastfeeding products including hospital-grade breast pumps — directly comparable to Tommee Tippee's Made for Me wearable and electric breast pump lines.
• Chicco (Artsana): Artsana's baby brand spanning feeding, soothing, and care products. Direct competitor across bottles, pacifiers, cups, and broader baby care categories.
• MAM Baby: Austrian baby products brand competing directly in anti-colic bottles, pacifiers, and teethers. Comparable in product breadth, European heritage, and DTC + retail distribution mix.
• Evenflo: US-based baby products company offering bottles, feeding accessories, and broader baby gear. Direct retail competitor in the US market, particularly in mass and value channels.
• Comotomo: Premium silicone baby bottle brand with strong DTC positioning and a design-forward aesthetic. Competes with Tommee Tippee's Natural Start line for design-conscious Millennial parents.
• Dr. Brown's: Handi-Craft's baby bottle brand known for the internal vent anti-colic system — a direct technology competitor to Tommee Tippee's Advanced Anti-Colic line, with overlapping bottle, pacifier, and feeding accessory offerings.
• NUK (MAPA GmbH): German baby feeding brand offering orthodontic nipples, bottles, pacifiers, and soothers. A direct competitor in European markets with overlapping product categories.
• Philips Avent: Philips' baby feeding and care brand, offering anti-colic bottles, breast pumps, and pacifiers globally. The most direct head-to-head competitor to Tommee Tippee in anti-colic bottles and breastfeeding accessories across the same retail and DTC channels.

Regional players

• Pigeon Corporation: Leading Japanese baby and maternal care brand with strong Asia-Pacific presence. Comparable product range in bottles and breastfeeding accessories but operates primarily outside Tommee Tippee's core Western markets.

Emerging players

• Nuby (Luv n' Care): Smaller-scale competitor in pacifiers, bottles, cups, and soothing products, primarily focused on value and emerging channels. Partial overlap with Tommee Tippee's lower-priced offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/tommeetippeeuk
• Facebookfacebook.com/tommeetippeeUK
• Instagraminstagram.com/tommeetippeenorthamerica
• TikToktiktok.com/shopify
• Xx.com/tommeetippee_UK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tommee Tippee