Azebra Pay
Azebra Pay is a UK-based FCSA-accredited payroll services provider offering umbrella, CIS, outsourced, and PEO payroll solutions to individual contractors and small recruitment-agency clients, monetising via per-payslip transaction fees and an adjacent e-learning platform.
- Company typePrivate
- Founded2005
- HeadquartersKings Langley, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Azebra Pay does
Azebra Pay, operating under AZebra Group Ltd, is a UK-based payroll services provider focused on contractor and small-business clients. Its core function is to act as the employer of record for individual contractors working through umbrella arrangements, and to run payroll for Construction Industry Scheme (CIS) subcontractors and for small employers seeking fully outsourced payroll bureau services. The company is FCSA accredited and positions GDPR and HMRC compliance as central to its value proposition, which is the standard trust framework in the UK contractor payroll market.
The product portfolio spans four operational lines — umbrella payroll, CIS payroll, outsourced payroll, and PEO (Professional Employer Organization) services — together with an e-learning platform that delivers training content to contractors and clients on payroll, compliance, and professional development topics. The technology stack is described in functional/operational terms rather than in AI/ML or proprietary-platform terms, and no proprietary models, data assets, or automation differentiators are disclosed.
Revenue is generated on a transaction-fee basis, charging per payslip or per employee processed, with the contractor and small-agency segment as the primary customer base. Geographic footprint is UK-only, and the company operates at sub-scale relative to national payroll incumbents, suggesting a niche-play strategy concentrated on compliant contractor payroll rather than broad-market payroll competition.
Azebra Pay firmographics
Firmographics- Name
- Azebra Pay
- Legal name
- AZebra Group Ltd
- Website
- https://azebra.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Azebra Pay is a UK-based FCSA-accredited payroll services provider offering umbrella, CIS, outsourced, and PEO payroll solutions to individual contractors and small recruitment-agency clients, monetising via per-payslip transaction fees and an adjacent e-learning platform.
- Ownership category
- akta.pro rank
Azebra Pay industry classification
Industry- Product category
- Payroll Services
- NAICS
- Payroll Services (541214), Professional Employer Organizations (561330), Professional Employer Organizations (56133)
- SIC
- Services-Employment Agencies (7361), Services-Business Services, Nec (7389)
- akta.pro primary industry
- Contractor Payroll, Invoicing & Payment Services (BPACAGAD)
- akta.pro secondary industries
- Contractor / Freelancer Payments (FSAMAKAC), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE)
Keywords
Where Azebra Pay is headquartered
LocationHeadquarters
- HQ city
- Kings Langley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Azebra Pay business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- CIS Payroll Processing: Retains a margin from CIS payments as the primary revenue stream for construction industry contractor payroll services.
- Outsourced Payroll Services: Charge based on number of workers and pay frequency, with additional charges for non-standard services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Azebra Pay product offering
Product offeringCore offering
Azebra Pay is a UK payroll services provider operating three core offerings: umbrella payroll for contractors seeking employment flexibility with statutory benefits, CIS payroll for construction industry self-employed contractors with HMRC tax deductions at 20% or 30%, and fully outsourced payroll for agencies and businesses covering PAYE, NICs, statutory payments, RTI and year-end submissions. All services are FCSA accredited and supported by an online portal and dedicated account management.
Product overview
Azebra Pay is a payroll services provider offering three core products: Umbrella Payroll for contractors seeking employment flexibility, CIS Payroll for construction industry self-employed contractors, and Outsourced Payroll for businesses wanting to delegate payroll processing. The company also provides an E-Learning Platform as a free add-on benefit, offering over 750 CPD and ROSPA approved courses. All services are FCSA accredited with over 15 years of industry experience. The product portfolio operates as a unified payroll platform with optional add-on benefits including employee discounts and dedicated account management.
Differentiator
Problem solved
Functional benefit
Products and services
- Umbrella Payroll Umbrella employment payroll service for contractors, providing employment flexibility combined with employment benefits including statutory payments (PAYE, NICs, SSP, SMP, SPP, SAP). Designed for individual contractors who want the protections of employment while retaining a contractor working pattern.
- CIS Payroll Construction Industry Scheme (CIS) payroll service for self-employed contractors working in the UK construction industry who do not fall under Supervision, Direction and Control. Handles HMRC CIS tax deductions at 20% or 30% and includes compliance testing to verify CIS eligibility, eliminating agency risk in administering CIS.
- Outsourced Payroll Full-service payroll outsourcing for businesses and recruitment agencies covering data entry, payroll processing, statutory requirements (PAYE, NICs, SSP, SMP, SPP, SAP, student loans), Real Time Information (RTI) reporting, HMRC submissions and year-end processing. Priced per worker and pay frequency with additional charges for non-standard services.
- PEO Services Professional Employer Organization (PEO) services providing comprehensive HR and payroll solutions for businesses, bundling employment administration with payroll processing under a co-employment model.
Companies that use Azebra Pay
Customer profileSegments3 records
Ideal customer profiles3 records
Azebra Pay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Azebra Pay partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Azebra Pay competitors and assessment
Company assessmentDirect peers
- Intouch Accounting: UK-based accountancy firm serving freelancers and contractors, with adjacent payroll support services. Overlaps Azebra in serving UK self-employed and contractor payroll needs.
- Orange Genie: UK contractor services firm offering umbrella employment, CIS, and accountancy. Comparable target customers (contractors and agencies) and product structure.
- ClearSky: UK contractor accountancy and payroll provider offering umbrella, CIS, and limited company services to contractors and agencies. Directly comparable product set and customer base.
- Smartwork: UK CIS and umbrella payroll provider focused on construction industry contractors. Strong overlap with Azebra's CIS vertical and contractor compliance testing.
- Brookson: UK contractor accountancy and payroll services firm serving limited company contractors and umbrella workers. Comparable in serving the UK contractor segment with compliance-led payroll offerings.
- Giant Pay: UK umbrella payroll and CIS provider focused on construction contractors and agencies. Overlaps Azebra in core CIS compliance, SDC testing, and umbrella employment services for the same contractor base.
- Workwell (formerly PayStream): UK umbrella payroll and contractor services provider serving recruitment agencies and contractors. Closely comparable in umbrella payroll, CIS, and agency-channel GTM.
- Parasol Group: One of the largest UK umbrella and contractor payroll providers, offering umbrella employment, CIS, and accountancy services to contractors and recruitment agencies. Directly comparable product set, target customers, and FCSA-aligned compliance positioning.
Broad incumbents
- ADP UK: Global payroll and HR services giant with a significant UK presence. Offers broader outsourced payroll, RTI, and HR solutions to UK businesses and competes with Azebra in the outsourced payroll segment as a broad incumbent.
- Sage: UK-founded accounting and payroll software provider with Sage Payroll widely used by SMBs. Competes with Azebra's outsourced payroll offering as a broad incumbent with platform-based payroll technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Azebra Pay social profiles
Digital presenceAzebra Pay compliance and trust
Trust signalCompliance3 records
Azebra Pay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azebra Pay leadership team
Management profileNumber of profiles
Azebra Pay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azebra Pay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azebra Pay
What does Azebra Pay do?
Azebra Pay is a UK payroll services provider operating three core offerings: umbrella payroll for contractors seeking employment flexibility with statutory benefits, CIS payroll for construction industry self-employed contractors with HMRC tax deductions at 20% or 30%, and fully outsourced payroll for agencies and businesses covering PAYE, NICs, statutory payments, RTI and year-end submissions. All services are FCSA accredited and supported by an online portal and dedicated account management.
Is Azebra Pay a public or private company?
Azebra Pay is a private company. It is classified as unknown and is currently operating.
When was Azebra Pay founded?
Azebra Pay was founded in 2005. It employs 11 to 50 people.
Where is Azebra Pay based?
Azebra Pay is headquartered in Kings Langley, United Kingdom, in the Europe region.
How does Azebra Pay make money?
Two revenue lines are on record. CIS Payroll Processing is the primary driver. The others are outsourced Payroll Services.
Who are Azebra Pay's main competitors?
Direct peers on record are Intouch Accounting, Orange Genie, ClearSky, Smartwork, Brookson, Giant Pay, Workwell (formerly PayStream) and Parasol Group. Broad incumbents are ADP UK and Sage.
Does Azebra Pay have an API?
No public API is recorded for Azebra Pay.
What industry is Azebra Pay in?
Azebra Pay's product category is Payroll Services. Its primary akta.pro industry code is BPACAGAD, Contractor Payroll, Invoicing & Payment Services, with a secondary code of FSAMAKAC, Contractor / Freelancer Payments. Its NAICS code is 541214 and its SIC code is 7361.