PHAM News

What PHAM News does

PHAM News (Plumbing, Heating & Air Movement News) is a UK-based B2B trade publication serving the domestic and light commercial sectors of the plumbing, heating, ventilation, and air movement industry. Originally launched in 1963 as Plumbing & Heating Engineer, the magazine was acquired by Datateam Business Media in November 1996 and rebranded to its current title. It publishes 10 issues per year in a tabloid format, with an audited monthly circulation of 28,751 distributed free of charge to qualified trade professionals, alongside paid overseas subscriptions (UK £75/year, overseas surface £105, overseas airmail £125). The publication is headquartered in Rugeley with an editorial office in Flitwick.

The core product is a monthly technical trade magazine complemented by a digital archive hosted on the Yudu platform, a WordPress-based website covering news, product updates, articles, trade offers, competitions, and industry event listings, and an email database of approximately 27,000 subscribers used for e-shot marketing. Editorial coverage spans plumbing, heating, air conditioning, ventilation, renewables, training, gadgets and tools, and vans and racking, addressing technical information needs for plumbers, heating installers, specifiers, and merchants.

Revenue is generated primarily through advertising sales to manufacturers and suppliers (display advertising, classifieds, e-shots, and bound or loose inserts), with secondary subscription revenue. The go-to-market is sales-led, targeting B2B advertisers in the trade supply chain rather than individual readers. The publication operates under the Datateam Business Media group and has no disclosed external investment, no public listing, and no publicly reported revenue figures.

Name

PHAM News

Legal name

PHAM News – Plumbing, Heating and Air Movement News Magazine

Website

https://phamnews.co.uk

Company type

Private

Founded year

1963

Operating status

Operating

Short description

PHAM News is a UK B2B trade magazine serving plumbers, heating installers, specifiers, and merchants, publishing 10 issues per year with audited circulation of 28,751 and revenue from advertising and subscriptions under Datateam Business Media.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Trade magazine publishing
• Plumbing industry news
• Heating sector coverage
• Ventilation trade publication
• HVAC industry media

Headquarters

HQ city

Rugeley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Print and Digital Subscriptions: Annual subscriptions for the magazine. UK subscribers pay £75.00 per year (10 issues), overseas surface mail costs £105.00, and overseas airmail costs £125.00. Free copies are provided to qualified industry workers who register.
2. Advertising Revenue: Revenue generated from display advertising in the printed publication, classified advertising, email marketing e-shots targeting approximately 27,000 subscribers, and bound/loose inserts within the magazine.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PHAM News publishes a monthly technical trade magazine (10 issues per year) serving plumbers, heating installers, specifiers, and merchants in the domestic and light commercial sectors of the plumbing, heating, and air movement industry. The publication delivers news, product information, legislation updates, and industry views in a tabloid format, with audited monthly circulation of 28,751 copies distributed free to qualified trade professionals.

Product overview

PHAM News is a single unified product - a monthly technical trade magazine (10 issues per year) originally launched in 1963 as Plumbing & Heating Engineer. The magazine delivers editorial coverage across Plumbing, Heating, Air Conditioning, Ventilation, Renewables, Gadgets & Tools, and Vans & Racking categories. It is published in tabloid format with an audited monthly circulation of 28,751, targeting plumbers, heating installers, specifiers, and merchants. The core magazine product is supplemented by digital issues (accessible via Yudu platform), a comprehensive website with news and article archives, industry events listings, reader competitions, and trade promotional offers. Advertising services include print display ads, classifieds, email e-shots (reaching ~27,000 subscribers), and publication inserts.

Differentiator

Problem solved

Functional benefit

Products and services

• PHAM News Magazine A monthly technical trade magazine (10 issues per year) serving plumbers, heating installers, specifiers, and merchants in the domestic and light commercial sectors of the plumbing, heating, and air movement industry. Delivers news, product information, legislation updates, and industry views in a tabloid format with audited monthly circulation of 28,751.
• Digital Issues Online digital versions of the PHAM News magazine accessible through the Yudu publishing platform, enabling readers to view current and archived issues from 2023 onwards in HTML format.
• Print Advertising Display and classified advertising options within the printed PHAM News magazine, with rates and specifications available via downloadable PDF for advertisers in the plumbing, heating, and ventilation industry.
• E-Shots Email marketing service targeting the PHAM News database of approximately 27,000 subscribers, allowing advertisers to promote products or services directly to the trade audience.
• Inserts Loose or bound insert opportunities within the PHAM News magazine, with options for folding, printing, envelopes, and inserting services for advertisers.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Datateam Media GroupcoreOthersParent company that acquired PHAM News in November 1996. Datateam Media Group is a business media publishing company that owns and operates the publication.
• YuducoreTechnology or IntegrationDigital publishing platform used by PHAM News to host and distribute its digital magazine issues online through content.yudu.com

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ACHR News: International HVACR trade publication covering heating, ventilation, air conditioning, and refrigeration. Broader geographic and topical scope than PHAM News, but overlapping audience in the UK HVAC trade.

Others

• Datateam Business Media: Parent company of PHAM News and itself a portfolio of B2B trade publications across multiple sectors. Useful comparable for understanding parent-group economics and shared publishing infrastructure, even though it is not a direct competitor title.

Direct peers

• CIBSE Journal: Official publication of the Chartered Institution of Building Services Engineers, covering building services including heating and ventilation. Reaches specifiers — one of PHAM News's core segments — and competes for technical advertiser spend.
• HPM Magazine: UK trade publication covering the heating, plumbing, and mechanical services industry, targeting installers and merchants. Closely competes with PHAM News for the same domestic/light commercial trade readership and advertising spend.
• HVAC&R News (UK): UK trade publication focused on HVAC&R industry news, products, and legislation. Directly comparable to PHAM News's editorial scope in heating, ventilation, and air movement.
• H&V News (Heating and Ventilating News): Established UK trade title serving the heating, ventilating, and air conditioning sectors. Overlaps directly with PHAM News on HVAC, ventilation, and heating engineering coverage and competes for the same advertiser base.
• Builders' Merchants News: UK trade publication covering the builders' merchants and construction supply chain. Overlaps with PHAM News's merchant segment and shares advertisers across the plumbing and heating distribution channel.
• Energy in Buildings & Industry: UK trade publication focused on energy efficiency, renewables, and HVAC in buildings. Overlaps with PHAM News's renewables and heating coverage and shares advertisers in the heat pump and insulation space.
• Heating & Plumbing Installer: UK trade publication covering heating and plumbing installation topics for trade professionals. Closely matches PHAM News's installer reader profile and editorial content categories.
• Installer Magazine: UK plumbing and heating trade publication targeting installers, with strong alignment to PHAM News's readership and editorial categories including renewables, tools, and training.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/phamnews
• Facebookfacebook.com/PHAMNews

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHAM News