Motivational Interviewing Network Of Trainers

What Motivational Interviewing Network Of Trainers does

The Motivational Interviewing Network of Trainers (MINT) is a nonprofit corporation incorporated in Virginia in 1997 and the international credentialing body for Motivational Interviewing (MI), a counseling methodology originated by William Miller and Stephen Rollnick. Its core product is the Training New Trainers (TNT) workshop — a three-day intensive offered as MINT-sponsored international events (alternating between North American and European locations) and as MINT-endorsed regional workshops in other geographies; completion of a MINT-sponsored or endorsed TNT is the gating requirement for membership. The organization also runs a Trainer Certification Program, the MINT+ mentoring pathway, an annual five-day Forum (in-person and virtual), a members-only eForum, a multimedia resource library, and a curated MI books catalog with member discounts via Guilford Press.

MINT serves healthcare, mental health, social work, education, and coaching professionals — psychologists, therapists, counselors, social workers, physicians, nurses, and coaches — who wish to teach or practice MI with fidelity. The customer base is a long tail of individual practitioners: more than 1,700 members residing in 43 countries and speaking 30+ languages. There are no enterprise/B2B contracts; revenue is generated from annual membership dues indexed to country of residence (Group 1: $130; Group 2: $52; Group 3: $39; Group 4: $26 USD, with discretionary hardship discounts), TNT workshop registration fees (typically $1,200–$1,800 for Group 1 countries), donations, and partnerships with publishers. Marketing and distribution are community-led: a website (motivationalinterviewing.org) with 20+ language toggles, email/eForum communications, the public trainer directory, and the annual Forum drive both recruitment and retention.

Operationally, MINT runs lean: 11–50 staff-equivalents under a contracted-operations model (Operations Manager Cherise Murphy, TNT Coordinator Colin O'Driscoll, Events Coordinator Ravi Maharajh) plus a volunteer Board of Directors (Chair Ken McMaster, Vice Chair Kathlynn Northrup-Snyder, Finance Director Eileen Britt, Treasurer Mindy Mallie, and Member-at-Large liaisons). Accounting is handled by Sikich LLP and legal by Odin, Feldman & Pittleman, PC. There is no venture or private equity backing, no subsidiaries, and no disclosed revenue. The organization is actively operating and, as of 2026, is conducting its first formal search for an Executive Director — a structural change signaling organizational scaling beyond its current lean governance model.

Name

Motivational Interviewing Network Of Trainers

Legal name

Motivational Interviewing Network of Trainers, INC.

Website

https://motivationalinterviewing.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

MINT is a Virginia-incorporated nonprofit founded in 1997 that credentializes and supports a global network of more than 1,700 trainers of Motivational Interviewing across 43 countries via membership dues, TNT workshops, trainer certification, and an annual Forum.

Ownership category

akta.pro rank

Product category

Professional Training and Certification

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Communication, Collaboration & Conflict Resolution Skills (EDAMAIAF)

akta.pro secondary industry

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

Keywords

• Motivational interviewing training
• MI trainer certification
• Behavioral health training
• Clinical professional development
• Healthcare communication skills

Headquarters

HQ city

Reston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership dues collected from MINT members worldwide, with fees indexed to country of residence (Group 1: $130, Group 2: $52, Group 3: $39, Group 4: $26 USD). Dues are collected from September 15 through December 15 annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MINT delivers motivational interviewing (MI) training and certification through Training New Trainers (TNT) workshops, multi-level MI training programs, a Trainer Certification Program, and an annual Forum. Members receive access to the eForum community, multimedia resources, MI Resource Library, MINT+ mentorship, and curated book discounts, with membership dues and workshop fees forming the core paid offerings.

Product overview

The Motivational Interviewing Network of Trainers (MINT) is an international membership organization—not a software product—that promotes high-quality Motivational Interviewing practice and training. MINT's primary offerings consist of Training New Trainers (TNT) workshops (both MINT-sponsored international and MINT-endorsed regional programs), which serve as the gateway to membership, along with trainer certification. The organization provides access to MI training events at various levels (introductory, intermediate, advanced), a multimedia resource library with training videos, a curated books catalog, and the annual MINT Forum conference. Members receive access to the MINT eForum for peer communication, the MI Resource Library, and mentorship through the MINT+ program. MINT functions as a platform for MI professional development and networking rather than a technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Training New Trainers (TNT) Workshop A three-day intensive workshop that serves as the primary pathway to MINT membership, teaching participants how to train others in Motivational Interviewing. Offered as MINT-sponsored international events and MINT-endorsed regional workshops hosted worldwide, typically with 80-120 participants.
• MI Trainings Publicly accessible Motivational Interviewing training programs at introductory, intermediate, and advanced levels offered by MINT trainers worldwide, covering the Spirit of MI, OARS skills, the four processes, and practical application.
• Trainer Certification Program A rigorous evaluation process through which MINT members in good standing can become certified as MI trainers, earning the designation of 'MINT Certified Trainer' or 'MINT Certified MI Trainer.'
• Annual MINT Forum A five-day annual conference where MINT members gather in-person and virtually for professional development, networking, and shared practice opportunities in Motivational Interviewing.
• MINT+ Mentoring Program A mentorship program that invites new MINT members to receive guidance and support from experienced trainers as they develop their MI training practice.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Society of Clinical Psychology (APA Division 12): APA division that disseminates evidence-based treatments and training resources to clinical psychologists. Comparable to MINT in curating and credentialing access to evidence-based clinical methods, with a strong training and resource-library function.
• NAADAC, the Association for Addiction Professionals: National membership association that certifies addiction counselors and delivers continuing education and training, including MI-related content. Shares MINT's model of dues-funded membership, public trainer directories, and annual conferences serving helping professionals.
• IRETA (Institute for Research, Education and Training in Addictions): Nonprofit that delivers evidence-based addiction training and workforce development for counselors and healthcare providers, including MI-oriented curricula. Directly comparable as a training-focused nonprofit serving the same MINT practitioner audience.
• International Coach Federation: Global membership and credentialing organization for coaches with tiered dues, a public directory, and rigorous trainer certification pathways. Operates the same membership-plus-certification business model as MINT, just applied to coaching rather than MI.
• American Counseling Association: Large professional membership body for counselors that delivers continuing education, publications, and an annual conference. Closely comparable to MINT in serving helping professionals through credentialed membership and skill-development programs.

Others

• Pacific Institute for Research and Evaluation: Nonprofit research organization that designs and evaluates behavioral health and substance-use interventions and supports workforce training. Functions as an adjacent ecosystem participant to MINT, contributing to the evidence base and training pipeline for MI-style interventions.

Broad incumbents

• International Association of Applied Psychology: International professional society advancing applied psychology practice and training worldwide. Overlaps with MINT in hosting scientific content, global membership, and continuing-education activities for psychologists and applied practitioners.
• National Association of Social Workers: Large US professional membership association for social workers offering continuing education, certifications, and practice resources. Comparable to MINT as a membership-driven training and credentialing body for a core helping profession that MINT trainers serve.
• National Council for Mental Wellbeing: Larger US membership association for behavioral health and substance-use providers, offering training, certifications, and policy advocacy. Comparable to MINT in serving the same mental-health and substance-use practitioner base, but at much greater scale and breadth.

Emerging players

• Center for Evidence-Based Practices at Case Western Reserve University: University-based training center that delivers workshops and implementation support for evidence-based behavioral health practices, with significant overlap to MI content. Comparable as a niche provider of train-the-trainer and fidelity-focused workshops for clinical practitioners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=%22motivational+interviewing%22
• LinkedInlinkedin.com/company/motivational-interviewing-network-of-trainers-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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