Rocla AU

What Rocla AU does

Civilmart, the operating entity behind Rocla AU, is an Australian precast concrete manufacturer and building products distributor with origins dating to 1922. The company runs a national manufacturing and distribution network spanning Queensland, New South Wales, Victoria, and South Australia, with sales coverage into Western Australia and the ACT. Its product portfolio covers civil construction (bridges, retaining walls, culverts, airport and rail infrastructure), electrical and communications (concrete pits, GRC enclosures, poles including Duraspun), plumbing and residential drainage, rural concrete solutions (tanks, troughs, cattle grids), sewer infrastructure, stormwater and drainage, and an Environmental & Water Quality category bundling proprietary filtration, separation, and treatment systems such as M-LOCK, MassBloc, CDS, CleansAll, ecoSep, First Defence High Capacity, UltraClear, TurboJet Single, and the Hydro International Up-Flo Filter. The company operates multiple wholly owned sub-brands (Rocla, Capital Precast, BCP, Tellam, Naval Base Concrete, Toowoomba Tanks, Highland Tanks, SuperTreat QLD, Stockman Troughs) integrated under a single commercial umbrella.

The business model is project-based B2B manufacturing and direct sales. Civilmart sells precast concrete products and engineered water quality systems to commercial contractors, civil engineers, plumbers, agricultural operators, municipal water and sewer utilities, and infrastructure developers. Pricing is quote-driven with no public list prices, and sales are executed through a national branch network, account management for repeat commercial customers, an online quote and plan submission system, and a content-rich website that serves as a product specification and resource hub. The company owns registered trademarks for its proprietary product brands and describes itself as Australia's largest Australian-owned and operated precast concrete company.

Civilmart is a subsidiary of CRH plc, the Irish-listed multinational building materials conglomerate, which provides capital backing, supply chain scale, and access to global building products expertise. The company employs between 251 and 500 people and is headquartered in Guildford, Australia. Its primary competitive advantages are its century-old brand, its national four-state manufacturing footprint, and its integrated catalog of specification-embedded precast and water treatment products.

Name

Rocla AU

Legal name

Civilmart

Website

https://rocla.com.au

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

251–500 employees

Short description

Civilmart (trading as Rocla AU) is a CRH-owned Australian precast concrete manufacturer with roots dating to 1922, operating a four-state national network that supplies civil contractors, plumbers, agricultural operators, and municipal infrastructure buyers with bridges, drainage, sewer, poles, and water treatment systems.

Ownership category

akta.pro rank

NAICS

Cement and Concrete Product Manufacturing (3273), Other Concrete Product Manufacturing (327390)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Concrete Masonry Units (CMU) & Concrete Blocks (IMADABAB)

Keywords

• Precast concrete products
• Concrete infrastructure solutions
• Stormwater drainage products
• Bridge construction systems
• Water quality systems

Headquarters

HQ city

Guildford

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

Revenue model

1. Precast Concrete Products: Civilmart generates revenue through the manufacture and sale of precast concrete products including reinforced concrete pipes, box culverts, stormwater drainage products, sewer products, electrical pits, poles, rural products, and specialised concrete solutions. Products are sold on a project-by-project basis to commercial, civil and residential customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rocla AU operates as Civilmart, a national precast concrete manufacturer producing reinforced concrete pipes, box culverts, stormwater drainage products, sewer products, electrical pits, poles, rural products, and specialised concrete solutions. Products are sold on a project-by-project basis to commercial, civil and residential customers across Australia through a manufacturing network in Queensland, New South Wales, Victoria, and South Australia.

Product overview

Civilmart operates as a national network of precast concrete manufacturers offering a comprehensive portfolio of products under multiple brands including Rocla, MassBloc, BCP, Naval Base Concrete, and Tellam. The company provides precast concrete solutions across categories including civil construction (bridges, earth retention, M-LOCK Bridge System, retaining walls, rail, airport infrastructure, landscape/streetscape, traffic management), electrical and communications (concrete electrical pits, GRC electrical pits, plastic electrical pits, poles including Duraspun Poles), plumbing and residential (drain grates, dry wells, GRC pits, irrigation kits, leach drains, distribution pits, pumping stations, septic tanks, soakwells, trade waste, water storage), rural solutions (ball valves, cattle grids, rural septic tanks, concrete water tanks, concrete water troughs, feed troughs, Stockman Troughs), sewer products (circular access chambers, inspection openings, maintenance holes, PE-lined chambers, pumpwells, septic tanks, sewer aspros, distribution pits, wastewater treatment), specialized products (burial vaults, headstones), stormwater and drainage (box culverts, concrete headwalls, concrete lintels, pit covers, reinforced concrete pipes, upstands, GRC stormwater pits, junction boxes, kerb entry units, orifice plates, stormwater aspros, chambers, grates, trash screens), and water quality systems (sizing forms, wastewater treatment, stormwater filtration, flow control, gross pollutant traps, oil spill control, oil-water separation). Brands include TurboJet Single, SuperTreat QLD, Stockman Troughs, MassBloc, UltraClear, CDS, M-LOCK, Highland Tanks, First Defence High Capacity, CleansAll GPT, ecoSep, Up-Flo Filter from Hydro International, Capital Precast, and Transfab Reo. The company has over 100 years of history dating back to 1922 and maintains manufacturing sites across Queensland, New South Wales, Victoria, and South Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Capital Precast: Precast concrete products brand
• CDS
• CleansAll GPT
• ecoSep
• First Defence High Capacity
• UltraClear
• M-LOCK
• MassBloc
• Naval Base Concrete
• Civilmart Poles
• Civilmart Sleepers
• Stockman Troughs
• SuperTreat QLD
• Toowoomba Tanks
• TurboJet Single
• Up-Flo Filter
• Highland Tanks
• BCP
• Tellam

Named customers8 records

Segments6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Humes (Holcim Australia): Humes is Holcim's Australian precast concrete division and the most direct competitor to Civilmart/Rocla, manufacturing concrete pipes, culverts, headwalls, and stormwater products for civil infrastructure projects across Australia.

Regional players

• Barro Group: Barro is a family-owned Victorian concrete and precast manufacturer supplying pipes, pits, and civil products primarily in Victoria and southern Australia — overlapping with Civilmart's geographic footprint in similar product categories.

Others

• National Precast Concrete Association Australia: The industry body representing Australian precast manufacturers; relevant as the ecosystem association through which Civilmart engages with peers, sets standards, and participates in industry specification development.
• Hydro International: Hydro International is the technology partner whose Up-Flo Filter stormwater filtration technology is distributed by Civilmart in Australia — a strategic upstream partner and adjacent stormwater treatment equipment vendor.

Broad incumbents

• Adbri Limited: Adbri is an Australian producer of cement, concrete products, masonry, and limestone-based materials, with direct overlap to Civilmart's concrete masonry, paving, and precast offerings.
• Hanson Australia (Heidelberg Materials): Hanson is the Australian arm of Heidelberg Materials, supplying concrete, aggregates, and precast-related products. It competes with Civilmart across concrete pipes, drainage, and broader construction materials in the Australian market.
• Boral Limited: Boral is one of Australia's largest building materials groups, with a concrete and quarries business that overlaps significantly with Civilmart's precast and concrete products portfolio, particularly in pipes, masonry, and pavement solutions.
• Holcim Australia: Holcim operates a national Australian building materials platform including aggregates, ready-mix concrete, and precast (via Humes), making it a broad incumbent peer with overlapping customer relationships and project pipelines.

Emerging players

• Reinforced Earth Pty Ltd: Reinforced Earth designs and supplies retaining wall systems and soil structures for civil infrastructure, overlapping with Civilmart's MassBloc retaining wall range in both product and target customer.
• Permacast (Pre-Stressed Concrete): Permacast is an Australian precast and prestressed concrete manufacturer producing bridge beams, girders, and structural elements — a narrower competitor in the civil/structural segment where Civilmart's M-LOCK bridge system operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RoclaAU

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocla AU