Italicatessen

What Italicatessen does

Italicatessen Ltd is a B2B wholesale distributor of authentic Italian food and beverage products to the Irish market, established in 2002 and operating as a wholly-owned subsidiary of Musgrave Group, Ireland's largest grocery distributor. The company serves two primary customer segments — the Irish Retail Sector (businesses reselling Italian food products to end consumers) and the Food Service Sector (restaurants, hotels, and cafes requiring professional-grade Italian ingredients) — supplying more than 1,200 SKUs across cheese, meats, pasta and fresh pasta, sauces, flours and yeasts, pizza ingredients, tinned tomatoes, rice, oils, vinegars, olives, pulses, canned and frozen vegetables, mushrooms and truffles, bread, fish products, fried foods, crisps, ready meals, preserves, desserts, gelato, ice-cream, coffee, soft drinks, wines, beers, spirits, and equipment.

The company operates through a dedicated B2B e-commerce storefront powered by Sana Commerce, requiring customer account registration and credit approval before orders can be placed. Goods are supplied on a cash-on-delivery basis until credit is approved, with standard credit terms extending to the 7th of the month following delivery and a €20 service charge applied to returned cheques or unpaid direct debits. Pricing is exclusive of VAT and subject to change without notice, with per-kilo products adjusted to actual catch weight.

Italicatessen's curated portfolio features branded depth from premium Italian producers including Rummo (41 pasta SKUs), Novi (chocolate), Giusti (balsamic vinegar), Galloni (Prosciutto di Parma DOP), Calvisius (caviar), Agugiaro (pizza flours), Zini (frozen pasta), and Forno d'Asolo (frozen desserts), alongside curated collections such as Pizza Essentials. Distribution is nationwide across Ireland, covering both urban and non-urban delivery areas. The company is privately held, headquartered in Newtownmountkennedy, Co. Wicklow, has 51–100 employees, and is led by director Giorgio Guastalla. Revenue figures are not publicly disclosed.

Name

Italicatessen

Legal name

Italicatessen Ltd

Website

https://italicatessen.ie

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Italicatessen Ltd is a B2B wholesale distributor of over 1,200 authentic Italian food, wine, and equipment SKUs serving Irish retail and food service operators. It operates a nationwide Ireland delivery operation as a subsidiary of Musgrave Group via a Sana Commerce B2B e-commerce platform.

Ownership category

akta.pro rank

Product category

Italian Food Wholesale Distribution

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

akta.pro secondary industries

Ethnic & International Foods Distribution (CRAOABAG), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Italian food wholesale
• Specialty food distribution
• B2B food importer
• Italian wines and spirits
• Food service ingredients

Headquarters

HQ city

Wicklow

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Product Sales: Italicatessen generates revenue through wholesale distribution of Italian food products to retail and food service customers. Products include cheese, meats, pasta, sauces, flour, oils, vinegars, preserved goods, desserts, beverages, and equipment. Sales are conducted through a registered account system with credit terms available to approved business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Italicatessen imports and wholesale-distributes more than 1,200 authentic Italian food, wine, and equipment products to business customers in Ireland. Customers must register and apply for credit to access the online ordering portal, with nationwide delivery covering retail and food service operators. The catalog spans premium Italian brands across cheese, meats, pasta, sauces, oils, vinegars, frozen foods, desserts, wines, beers, and professional equipment.

Product overview

Italicatessen is a business-to-business e-commerce platform offering authentic Italian food products to retail and food service sectors in Ireland. The company operates as a comprehensive Italian food wholesaler with more than 1,200 products available, featuring both a broad general portfolio and curated branded collections. The core offering spans dairy (cheese, burrata), meats (prosciutto), pasta (Rummo brand with 41 products), chocolate (Novi with 15 products), pizza ingredients (Pizza Essentials with 111 products), frozen foods (Zini pasta, Forno d'Asolo desserts), wines and spirits, and equipment. The platform is powered by Sana Commerce e-commerce technology and provides nationwide delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Food Products (Full Range) Wholesale catalog of authentic Italian food products covering cheese, meats, pasta and fresh pasta, pasta sauces, flour and yeast, pizza products, tinned tomatoes, rice, polenta, couscous, cooking ingredients, olives, oils, vinegars, pulses, canned and frozen vegetables, mushrooms and truffles, bread and breadsticks, fish products, fried foods, crisps, ready meals, preserves, desserts, gelato, ice-cream, coffee, and soft drinks. Targeted at retail and food service businesses in Ireland.
• Wines, Beer and Spirits Italian wines, beers, and spirits distributed to retail and food service customers in Ireland, including Prosecco varieties (B.Molino SNIPE, B.Molino Motivo) and Raffo unfiltered beer.
• Equipment, Packaging and Merchandising Equipment, packaging, and merchandising supplies for food service operators, supplied alongside Italian food products.
• Pizza Essentials Collection Curated selection of pizza ingredients including Agugiaro and Le 5 Stagioni flour, mozzarella varieties, and peeled and chopped tomatoes (Antonella, Antica Napoli, Alce Nero) for authentic Italian pizza preparation.
• Rummo Pasta Range Premium Italian pasta products from Rummo, including dry pasta in various shapes, gnocchi, pesto, and tomato pasta sauces in various sizes, with gluten-free options made from lentil flour.
• Novi Chocolate Range Italian chocolate products from Novi including assorted chocolate boxes, pistachio-filled bars, gianduiotto pralines, and Nocciolato chocolate bars; all products are vegetarian with most being gluten-free.
• Zini Frozen Pasta Range Premium quality frozen filled pasta, semolina pasta, gnocchi and lasagne from Zini, made following authentic Italian recipes, targeted at retail and food service customers.
• Forno d'Asolo Frozen Desserts Italian frozen desserts from Forno d'Asolo, including Italian monoportion desserts such as pastiera and cassata, targeted at restaurants, hotels, and cafes.
• Calvisius Caviar Premium Italian caviar products from Calvisius, distributed to retail and food service customers.
• Giusti Balsamic Vinegar Premium quality balsamic vinegar from Giusti, distributed to retail and food service customers in Ireland.
• Fratelli Galloni Prosciutto di Parma DOP Premium quality DOP-certified Prosciutto di Parma from Fratelli Galloni, distributed to retail and food service customers in Ireland.
• Burrata di Andria IGP IGP-certified Burrata cheese from the Andria region, distributed to retail and food service customers in Ireland.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and featured.

• RummocoreOthersRummo is a premium Italian pasta brand available through Italicatessen. Italicatessen carries 41 Rummo products including dry pasta, gnocchi, pesto, and tomato pasta sauces in various sizes and configurations.
• NovicoreOthersNovi is an Italian chocolate brand featured in Italicatessen's catalog. Products include assorted chocolate boxes, pistachio-filled bars, gianduiotto pralines, and Nocciolato chocolate bars.
• GiustifeaturedOthersGiusti balsamic vinegar is featured as a seasonal brand on Italicatessen's homepage banner and dedicated product pages.
• GallonifeaturedOthersGalloni prosciutto is featured as a seasonal brand on Italicatessen's homepage banner, specifically Fratelli Galloni premium quality Prosciutto di Parma DOP.
• CalvisiusfeaturedOthersCalvisius caviar is featured as a seasonal product on Italicatessen's homepage banner.
• ZinifeaturedOthersZini frozen pasta range is a new addition featuring premium quality frozen filled pasta, semolina pasta, gnocchi and lasagne made following authentic Italian recipes.
• Forno d'AsolofeaturedOthersForno d'Asolo frozen desserts are new additions perfect for restaurants, hotels and cafes, including Italian favorites like pastiera and cassata.
• AgugiarocoreOthersAgugiaro flour products are featured in the Pizza Essentials range, including various types like '00' Napoletana, Blue Superior, Oro, Nazionale, and specialty flours for different pizza and pasta applications.
• Musgrave GroupcoreOthersMusgrave Group is the parent company operating Italicatessen. They manage data protection compliance, with the Data Protection Officer contactable at [email protected].

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Musgrave MarketPlace: Wholesale foodservice arm of Italicatessen's parent Musgrave Group, serving professional food businesses across Ireland. Comparable as a multi-category Irish foodservice wholesaler operating under the same parent group infrastructure.
• Sysco: Global foodservice distribution leader and parent company of Pallas Foods. Relevant as a broad incumbent in the same foodservice wholesale space Italicatessen competes in, with significantly larger scale and broader geographic reach.
• Musgrave Group: Parent company of Italicatessen and one of Ireland's largest food distribution groups, spanning retail brands, wholesale foodservice and specialty. Comparable as the broader corporate parent whose strategy and resources directly shape Italicatessen's trajectory.

Direct peers

• Reynolds Catering Supplies: Irish foodservice distributor supplying restaurants, hotels and caterers across Ireland. Directly comparable in customer base, B2B foodservice delivery model and national coverage to Italicatessen.
• Country Choice: UK and Ireland-based foodservice and convenience distributor with category range spanning baked goods, frozen and ambient grocery. Comparable in serving retail and food service buyers with a curated multi-category assortment.
• Pallas Foods: Ireland's largest specialist foodservice distributor, serving restaurants, hotels and catering operators with a broad multi-cuisine product range. Highly comparable as a domestic B2B foodservice wholesaler operating in the same Irish customer base as Italicatessen.
• Eurofoods: UK-based supplier of Italian and Mediterranean specialty foods to retailers and food service operators. Comparable in product focus (authentic Italian) and B2B distribution model serving similar customer types.
• Delinut: UK-based Italian and Mediterranean foodspecialist distributor supplying delis, restaurants and retailers. Directly comparable as an Italy-focused B2B specialty food wholesaler serving hospitality and retail customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/italicatessen
• Facebookfacebook.com/italicatessen
• LinkedInlinkedin.com/company/italicatessen-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italicatessen