Publifarm

What Publifarm does

Publifarm S.p.A. Società Benefit is an Italian communication and creative agency founded in 2004 and headquartered at Viale Giulio Cesare 20, Bergamo. The firm operates as a full-service agency delivering social media management, advertising, video production, web development, mobile applications, augmented reality experiences, and editorial projects primarily to enterprise clients such as Ravensburger, Banfi, Volvo, Parmalat, Vivident, Legami, System Logistics, and Golia. Its value proposition is an integrated multi-channel communications model, branded around the Italian slogan 'il coraggio di osare' (the courage to dare), supported by Società Benefit status that embeds social purpose into the corporate charter.

Underlying technology is modest: the firm's own web presence and client deliverables are built on a WordPress CMS foundation, with Vimeo used for video hosting and streaming and Cookiebot deployed for GDPR cookie-consent management. The firm is a certified Google Partner (Badge ID 1325388118) for Google Ads and digital advertising delivery, and holds quality, sustainability and compliance credentials including EcoVadis Gold (2024), ISO 9001, AFAQ, PrintReleaf (lifetime certificate 2024-06-11), and a Rating di Legalità from the Italian Competition Authority. These certifications are positioned as procurement-grade credibility for enterprise clients.

Revenue mechanics are professional services: project engagements and ongoing retainers paid directly by enterprise and mid-market clients, with no disclosed pricing or rate card. Distribution is direct and field-sales-led; the agency does not use resellers or marketplace channels. Ownership is private and bootstrapped (share capital €250,000) with no external investors, parent company, or funding rounds disclosed in the available data. Customer roster spans multiple verticals (food and beverage, automotive, toys and games, design, intralogistics) under a horizontal segmentation approach.

Name

Publifarm

Legal name

Publifarm S.p.A. Società Benefit

Website

https://publifarm.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Publifarm is a Bergamo-based Italian communication agency founded in 2004 that provides integrated social media, advertising, video, web, app, augmented reality, and editorial services to enterprise clients including Ravensburger, Banfi, Volvo, and Parmalat on a project and retainer basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Communication Agency Services: Publifarm generates revenue through a broad range of communication agency services including social media management, advertising, video production, web development, app development, augmented reality projects, and editorial projects. Services are delivered to enterprise and mid-market clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Publifarm is a full-service communication agency delivering integrated creative and digital services including social media management, advertising campaigns, video production, web development, mobile applications, augmented reality experiences, and editorial projects. The agency serves enterprise and mid-market clients across food and beverage, automotive, toys and games, wine and spirits, design, and water treatment, delivering work on a project and retainer basis.

Product overview

Publifarm is a communication agency offering integrated marketing and creative services. Their portfolio encompasses social media management, advertising campaigns, video production, web development, mobile applications, augmented reality experiences, and editorial projects. The agency serves clients across various sectors including retail (Ravensburger, Vivident), food and beverage (Banfi, Parmalat, Lactis), and other industries. Notable client work includes TikTok/Instagram/Facebook social media strategies for Ravensburger, e-commerce ecosystems for Banfi, and creative contests for Angelo Parodi and Pentole Agnelli. Rather than a software product with modules, Publifarm provides services-based creative and strategic communication solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Strategic and creative management of brand social media profiles across platforms including TikTok, Instagram, and Facebook, delivered for enterprise clients such as Ravensburger.
• Advertising Services Creative advertising campaign development and execution, supported by Publifarm's certified Google Partner status for Google Ads and related digital advertising products.
• Video Production End-to-end video production services including corporate/institutional videos and branded content, hosted and streamed via Vimeo for clients.
• Web Development Design and development of websites and web applications for enterprise clients, including e-commerce platforms and interactive web apps such as the Melody Pops experience for ChupaChups.
• App Development Mobile application design and development as part of Publifarm's integrated digital communication offering for brand clients.
• Augmented Reality Experiences Design and production of augmented reality experiences for brand clients as part of the agency's multi-channel communication offering.
• Editorial Projects

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationPublifarm is a certified Google Partner with an official Google Partner badge, indicating certified expertise in Google advertising products including Google Ads, Analytics, and related digital marketing tools.
• EcoVadisminorOthersPublifarm has received an EcoVadis Gold Medal rating for sustainability performance. EcoVadis provides the sustainability rating assessment as a third-party evaluator.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Conversion: Italian digital marketing and creative agency focused on brand communication, web development, content and digital advertising. Comparable small/mid-sized Italian creative agency with similar integrated offerings.
• DLV BBDO: Italy-based BBDO-affiliated creative agency delivering integrated brand communication services including digital, advertising, and content. Comparable agency-tier peer operating in the same Italian creative services market.
• Dude: Milan-based creative boutique agency serving brands with multi-channel creative, content, and brand strategy work. Comparable Italian-scale peer focused on integrated brand communication.
• H51: Italian integrated creative agency offering advertising, branding, digital, and content services to enterprise clients. Directly comparable in size and integrated service model to Publifarm's Italian creative-agency positioning.
• We Are Social Italy: Italian operations of the global social-first creative agency We Are Social. Directly comparable through overlapping social, content and community-led brand work targeting enterprise clients.

Broad incumbents

• Publicis Italy: Italian operations of Publicis Groupe encompassing Leo Burnett, Saatchi & Saatchi, Publicis Worldwide and other brands. Competes with Publifarm for integrated creative mandates in Italy at network scale.
• WPP Italy: Italian operations of global advertising holding company WPP, encompassing Ogilvy, VMLY&R, Grey and other network brands. Competes with Publifarm for the same Italian enterprise communication budgets at significantly greater scale.
• TBWA\Italy: Italian operations of TBWA\Worldwide, providing creative, digital and brand strategy services. Competes with Publifarm for integrated creative mandates and enterprise client engagements in Italy.
• Ogilvy Italy: Italian presence of the Ogilvy network, providing advertising, brand strategy, PR and digital services. Competes with Publifarm across Italy for the same enterprise client mandates at greater scale.
• Dentsu Italy: Italian operations of Dentsu Group providing creative, media, and digital communication services to enterprise brands. Competes with Publifarm across Italy for shared client categories with significantly more resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Publifarm
• Facebookfacebook.com/publifarm

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publifarm