What Joosten Products does

Joosten Products B.V. (commercial name: Joosten - young animal nutrition, or Joosten YAN) is a Dutch manufacturer of specialized feed ingredients for young animals, founded in 1873 and headquartered in Weert, the Netherlands. The company is a wholly owned subsidiary of the VanDrie Group since 2022, operating as part of the world's largest integrated veal producer while retaining its own brand, product portfolio, and international distribution. Joosten produces protein concentrates (FMR Ω3, JPC 56, Protein 520, Protein 510), highly palatable energy concentrates for piglets (Delac Dulce, Bigolac, Tecnolat), piglet milk replacers (Nutrilac Classic, CUP, Plus, Liquid Pre), and calf milk replacers (Joosten Milk Extra, Premium, Elite, 35). Its formulations are characterized by high protein digestibility (up to 99% for JPC 56), Omega-3 enrichment in FMR Ω3, and proprietary taste-enhancement ("Dulce effect") technology, with claims validated through in-vivo digestibility studies conducted with Prof. Dr. Hans Stein at the University of Illinois and on-site trials at the Application Farm with Janssen Varkens Castenray.

The business operates as a B2B feed-ingredient supplier, manufacturing through external GMP+ certified production sites and selling via a distributor and integrator network that spans more than 50 countries with concentrated focus on the EU, Southeast Asia, Latin America, and China. Pricing is quote-based and not publicly disclosed. Customers include piglet and calf rearing operations, poultry producers, aquaculture operations (fish and shrimp), feed mills, home mixers, and regional distributors; the company does not name end-customer logos. Distribution is supported by regional Sales Managers (Europe & LATAM), Business Development staff (Spain & Latin America), an open International Sales Manager hire, active participation in international trade fairs (EuroTier, VIV Asia, FIGAN, SEPOR, Feed Formulation Latin America), a technical information library of studies and research posters, and an exclusive customer webshop (shop.joosten.nl).

The company is privately held, employs 11–50 people across functions including commercial, operations, technical, QA, finance, and marketing, and has been continuously operating since 1873. No revenue figures, funding rounds, or M&A activity are disclosed beyond the 2022 acquisition by the VanDrie Group.

Name

Joosten Products

Legal name

Joosten Products B.V.

Website

https://joosten.nl

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

11–50 employees

Short description

Joosten Products B.V. is a Dutch manufacturer (founded 1873, Weert) of protein concentrates, milk replacers, and energy concentrates for young animals (piglets, calves, poultry, aquaculture). The company is a wholly owned subsidiary of VanDrie Group (since 2022) and exports its B2B feed ingredients to 50+ countries.

Ownership category

akta.pro rank

Product category

Animal Feed Ingredients

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111)

SIC

Dairy Products (2020)

akta.pro primary industry

Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)

akta.pro secondary industries

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), High-Protein & Energy-Dense Pediatric Dairy Nutrition Manufacturing (AFAHAHAG), Specialty Species Nutrition (Exotics, Zoo, Wildlife) (HLAMAHAG)

Keywords

• Young animal nutrition
• Milk replacers
• Protein concentrates
• Animal feed ingredients
• Calf nutrition

Headquarters

HQ city

Weert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Animal Feed Products: B2B sales of young animal nutrition products including protein concentrates, milk replacers, and energy concentrates to distributors, feed mills, integrators, and farming operations worldwide

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Joosten Products manufactures and exports specialized young animal nutrition products sold under the Joosten YAN (young animal nutrition) brand. The portfolio spans three categories: (1) protein concentrates (FMR Ω3, JPC 56, Protein 520, Protein 510) for piglets, poultry, and aquaculture; (2) highly palatable energy concentrates (Delac Dulce, Bigolac, Tecnolat) for piglets; and (3) milk replacers — Nutrilac line for piglets and Joosten Milk line for calves. Products are distributed to B2B customers including feed mills, distributors, integrators, and farming operations across more than 50 countries.

Product overview

Joosten Products (Joosten - young animal nutrition) is a feed ingredient company founded in 1873, offering a comprehensive portfolio of nutritional solutions for young animals across four segments: piglets, calves, poultry, and aquaculture. The product portfolio consists of three main categories: (1) Protein Concentrates including FMR Ω3 (Omega-3 enriched, suitable for piglets/poultry/aqua), JPC 56 (premium protein with high glutamine), Protein 520 and Protein 510 (cost-efficient options); (2) Highly Palatable Energy Concentrates for piglets including Delac Dulce, Bigolac, and Tecnolat featuring taste enhancement and digestive support; (3) Milk Replacers including Nutrilac line for piglets (Classic, CUP, Plus, Liquid Pre) and Joosten Milk line for calves (Extra, Premium, Elite, 35). Products are GMP+ certified, sold primarily to distributors and integrators worldwide with focus on Southeast Asia, Latin America, and China.

Differentiator

Problem solved

Functional benefit

Products and services

• FMR Ω3 (Piglets) Premium protein concentrate with exceptional amino acid profile, >95% digestibility, and Omega-3 fatty acids (EPA/DHA) from salmon oil, supporting gut development, immunity, and growth in piglets during weaning.
• JPC 56 (Piglets) High-quality protein concentrate with up to 99% protein digestibility and high glutamine content, supporting gut development and nutrient utilisation during critical post-weaning growth phases in piglets.
• Protein 520 (Piglets) Highly digestible protein concentrate with a balanced amino acid profile (~52% crude protein), designed for creep, starter, and weaner feeds for piglets at an attractive price level.
• Protein 510 (Piglets) Affordable protein concentrate with ~51% crude protein and >95% digestibility, designed for cost-efficient feed formulations in starter and grower feeds for piglets.
• Delac Dulce Dairy-based ingredient providing highly digestible protein, lactose, and essential amino acids, featuring the unique Dulce effect for superior taste enhancement and feed intake stimulation in pre- and post-weaning piglet diets.
• Bigolac Energy concentrate containing spray-dried fat with emulsified fat particles, medium chain fatty acids (MCFAs), and Dulce taste enhancer, improving fat digestion and supporting gut health in piglets up to 25kg body weight.
• Tecnolat Economic energy source providing highly digestible protein, lactose, and energy-rich fat, with Dulce taste enhancer and nutritional emulsifiers to improve fat digestibility in young piglets.
• Nutrilac Classic Essential acidified dairy-based milk replacer providing energy and essential nutrients for young piglets, supporting gut development and a smooth transition to weaning in larger litters.
• Nutrilac CUP Dairy-based acidified milk replacer formulated for cup or bowl feeding, providing early nutritional support of lighter or slower-starting piglets in large litters, with creamy texture for rapid acceptance.
• Nutrilac Plus Premium milk replacer with a high level of immunoglobulins for enhanced immune support, offering versatile use in manual or automatic feeding systems, or as a complete sow milk replacement in artificial rearing environments.
• Nutrilac Liquid Pre Premium liquid pre-starter for automatic feeding systems in the farrowing house and around weaning, designed for piglets from 12 days of age to stimulate early dry matter intake and improve litter uniformity.
• Joosten Milk Extra Balanced calf milk replacer combining high-quality dairy ingredients with plant-based components and probiotics for steady early-life calf growth, including vitamins, minerals, trace elements, and Lavita for immunity.
• Joosten Milk Premium High dairy content calf milk replacer with refined nutrient composition for higher daily growth and optimal development, containing lysine, methionine, vitamins, minerals, antioxidants, and Lavita for strong immune support.
• Joosten Milk Elite Premium calf milk replacer designed for purebred herds and high-performance operations, featuring the highest dairy content, premium-quality fat, extra amino acids, organic acids, probiotics, and Lavita for maximum immunity.
• Joosten Milk 35 Premium calf milk replacer with 35% skimmed milk powder for superior digestibility, enhanced with increased Vitamin E for immune function and oxidative stress reduction, stable for automatic milk feeders.
• FMR Ω3 (Poultry) Premium protein concentrate for poultry with exceptional amino acid profile, very high digestibility, and Omega-3 fatty acids, supporting gut health, immunity, vitality, and uniform flock performance in broilers and pullets.
• JPC 56 (Poultry) Premium protein source for poultry supporting rapid muscle development, uniform growth, and efficient feed conversion, with low anti-nutritional factors maintaining a stable gut environment for predictable flock performance.
• Protein 520 (Poultry) Highly digestible protein concentrate with balanced amino acid profile for starter and grower broiler diets, supporting growth and performance in young poultry.
• Protein 510 (Poultry) Protein concentrate suitable for grower and finisher diets for poultry, designed for cost-efficient feed formulations.
• FMR Ω3 (Aqua) Premium protein concentrate for aquaculture with exceptional amino acid profile, >95% digestibility, and Omega-3 fatty acids (EPA/DHA), supporting gut function, immunity, resilience, and early growth in fish and shrimp.

Quantifiable outcome

• Protein digestibility up to 99% for JPC 56 in in-vivo trials with weanling pigs
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VanDrie GroupcoreStrategic or Co-development Partner · 1 January 2022Joosten YAN became part of the VanDrie Group in 2022. VanDrie Group is the world market leader in veal and the largest integrated veal producer globally, processing approximately 1.25 million calves annually. The group includes over 25 companies and satisfies approximately 30% of European demand for veal.
• Janssen Varkens Castenray (Application Farm)coreStrategic or Co-development PartnerPartnership with Tom Janssen's commercial swine farm for practical trials testing Joosten products. Since 2014, numerous animal trials have been executed focusing on palatability and digestibility of Joosten products with lactating sows and weaned piglets.
• Ceres RecruitmentminorImplementation/ SI/ Consulting PartnerExclusive recruitment partner for hiring International Sales Manager position. Contact person Jan Borgers handles candidate sourcing and initial screening.
• University of Illinois (Prof. Dr. Hans Stein)coreStrategic or Co-development PartnerAcademic research partnership for in-vivo amino acid digestibility studies. Professor Hans Stein, founder of in-vivo digestibility research in cannulated weanled piglets, conducted studies validating Joosten Protein Concentrates (JPC 56 & FMR Ω3) superiority over Super Prime Fish Meal.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hamlet Protein: Danish producer of specialty protein ingredients for young animal feed, especially piglets and poultry. Direct competitor in the high-digestibility protein concentrate category where Joosten's JPC 56 competes.
• Nutrifeed: Dutch young animal nutrition specialist producing calf milk replacers and specialty feed. Direct overlap with Joosten's product portfolio in the European and global dairy/veal markets.
• Denkalogics (Denkavit subsidiary for piglet nutrition): Denkavit subsidiary focused on piglet milk replacers and specialty young pig nutrition. Direct product overlap with Joosten's Nutrilac piglet milk replacer line.
• Milk Products LLC: US-based calf milk replacer specialist serving dairy and veal operations globally. Closely comparable product category (calf milk replacers) and similar B2B feed ingredient model to Joosten.
• Denkavit: Dutch specialist in calf milk replacers and young animal nutrition, also part of a larger group (Denkavit Groep). Directly competes with Joosten in calf milk replacers and piglet nutrition across European and export markets.
• Volac: UK-based manufacturer of young animal nutrition products, especially milk replacers for calves and other livestock. Competes directly with Joosten's Nutrilac and Joosten Milk lines in international dairy and veal markets.

Broad incumbents

• Sprayfo (Trouw Nutrition brand): Trouw Nutrition's calf milk replacer brand offering dairy-based CMR solutions globally. Comparable product category to Joosten Milk line but distributed through a much larger global feed platform.
• Nutreco: Global animal nutrition leader (parent of Trouw Nutrition and Skretting aqua feed). Overlaps with Joosten in young animal nutrition and aquaculture, but operates at much larger scale with broader portfolios.
• Cargill Animal Nutrition: One of the world's largest animal feed and nutrition companies with broad product portfolios across livestock, poultry, and aqua. Competes with Joosten indirectly as an integrated feed solutions provider.

Emerging players

• Phileo LeSaffre: Yeast and probiotic solutions for animal nutrition and health, including young animal performance. Provides complementary functional ingredients (immunity, gut health) that overlap with Joosten's Nutrilac Plus and Lavita claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/joosten-products-b.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joosten Products