Slaughterhouse Siebengebirge Werner & Company

What Slaughterhouse Siebengebirge Werner & Company does

Schlachthaus Siebengebirge Werner GmbH & Co. KG is a family-owned, QS-certified artisanal butcher operation headquartered in Aegidienberg, Bad Honnef, in the Siebengebirge nature park of North Rhine-Westphalia, Germany. Founded in 1994 by master butcher (Metzgermeister) Klaus Werner, the company produces over 80 specialty sausage (Wurst) and ham (Schinken) products daily using traditional craft methods, including nightly smoking in real beechwood (Buchenholzrauch), natural spice blends, and traditional recipes. The portfolio is organized into three core product lines — Werners Schinken (hams), Werners Würstchen (sausages including regional grill specialties), and Werner Traditionell (classic German products such as Fleischwurst, Blutwurst, and Leberwurst) — alongside a premium sub-brand, PIGFINE, which uses antibiotic-free DUROC-cross pork from a named partner farm (Bauer Wiesmann, Selm).

The business operates a hybrid distribution model combining B2B wholesale to food retailers (Lebensmitteleinzelhandel), gastronomy, catering operators, and fellow butchers — supported by Klaus Werner's personal sales engagement and an own refrigerated vehicle fleet — with direct-to-consumer revenue from company-owned Werner's Metzgerei retail branches and a Werksverkauf factory outlet open Thursday through Saturday. Marketing support materials (photography, flyers, rollups, press texts) are provided to reseller partners. Pricing for B2B is individually negotiated, while the factory outlet sells in bulk at reduced prices.

The company has accumulated multiple quality recognitions, including the Ehrenpreis des Landes NRW for outstanding craft achievement, and a sweep of 2024 Meister.Stücke.NRW gold medals covering more than 20 products, plus the Meister.Stücke.NRW Dachmarke umbrella seal. Quality assurance is externally verified through QS certification, independent inspections by Hamako, and veterinary office approvals. The legal entity is a German GmbH & Co. KG (limited partnership), and ownership remains entirely founder-controlled with no disclosed external investors, M&A activity, or institutional funding.

Name

Slaughterhouse Siebengebirge Werner & Company

Legal name

Schlachthaus Siebengebirge Werner GmbH & Co. KG

Website

https://wernersschlachthaus.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Family-owned German butcher (founded 1994, master butcher Klaus Werner) producing 80+ artisanal sausage and ham specialties in the Siebengebirge region via B2B wholesale to food retailers and gastronomy, company-owned Metzgerei retail stores, and a Werksverkauf factory outlet.

Ownership category

akta.pro rank

Product category

Artisanal Meat Processing

NAICS

Animal Slaughtering and Processing (3116), Meat Processed from Carcasses (311612)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified) (AFANAEAC)

akta.pro secondary industries

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE), Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG)

Keywords

• Artisan sausage production
• Meat processing services
• Specialty ham products
• Wholesale meat distribution
• Butcher retail services

Headquarters

HQ city

Bad Honnef Am Rhein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Wholesale to Food Retailers and Gastronomy: The company produces artisanal sausage and ham specialties and sells them wholesale to food retailers (Lebensmitteleinzelhandel), restaurants, catering businesses, and fellow butchers. This is the primary revenue stream targeting B2B resellers.
2. Factory Outlet (Werksverkauf): Direct-to-consumer bulk sales through the on-site Werksverkauf, open Thursday through Saturday, offering products in larger quantities at reduced prices for catering, restaurants, and private bulk buyers.
3. Own Retail Stores (Werner's Metzgerei Filialen): The company operates multiple company-owned Metzgerei (butcher shop) retail branches managed by owner Klaus Werner, selling directly to end-consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Schlachthaus Siebengebirge Werner produces over 80 artisanal sausage and ham specialties using traditional craft methods including real beechwood smoking and natural spices. The company supplies these products wholesale to food retailers, restaurants, caterers, and fellow butchers, and also sells directly to consumers through its own Metzgerei retail branches and a Werksverkauf factory outlet. Delivery to B2B partners is handled via the company's own refrigerated vehicle fleet to maintain cold-chain integrity.

Product overview

Werner's Schlachthaus Siebengebirge is a family-owned traditional German butcher operation producing over 80 specialty meat products. The product portfolio is organized into three main categories: Schinken (hams including Kaminrauchschinken, Traditionsschinken, Rosmarinschinken, Haselnussschinken), Würstchen (sausages including Pfefferbeißer, Wiener, Krakauer, and regional grill specialties like Siebengebirgsgriller and Drachenfelsgriller), and Werner Traditionell (traditional products including Fleischwurst, Zwiebelmettwurst, Blutwurst, Leberwurst). Products are made using artisanal methods with natural spices and traditional Buchenholzrauch (beechwood smoking). The company also offers wholesale trade partnership services with marketing support and operates a factory outlet for bulk purchases.

Differentiator

Problem solved

Functional benefit

Brands

• PIGFINE: Premium pork product line sourced from Bauer Wiesmann's farm in Selm, featuring DUROC-cross breed pigs raised antibiotic-free with farm-grown feed.

Products and services

• Werners Schinken
• Werners Würstchen
• Werner Traditionell
• PIGFINE Salami
• Werksverkauf (Factory Outlet)

Quantifiable outcome

• Over 80 specialty products produced daily with regular GOLD ratings in branch competitions (Meister.Stücke.NRW).
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Broad incumbents

• Westfleisch: German cooperative meat processor and sausage producer headquartered in Münster. Overlaps with Werner's B2B supply of German Wurst/Schinken products to retail and foodservice at a much larger scale.
• Tönnies: One of Germany's largest meat processors with a broad sausage and charcuterie portfolio. Represents the industrial-scale competitor against which Werner's artisanal positioning must differentiate on quality and provenance.
• Vion Food Group: Large European meat and food producer with a German sausage/charcuterie business. Relevant as a broad incumbent competing for the same German retail and foodservice buyers, though operating at significantly larger scale.

Direct peers

• Meica: German sausage manufacturer (Bad Bentheim) producing traditional Wurst specialties for retail and foodservice. Comparable product mix and German retail/wholesale distribution model, though more industrial in scale.
• Rügenwalder Mühle: German traditional charcuterie manufacturer (Bad Zwischenahn) known for Wurst and Schinken specialties distributed through German food retail. Direct overlap with Werner's B2B wholesale channel and product range.
• Wiltmann GmbH: Long-established German sausage and ham specialty manufacturer based in Peine, producing artisanal Wurst and Schinken products for retail and foodservice. Highly comparable to Werner's portfolio across traditional German charcuterie categories.
• Höhenrainer: Bavarian traditional sausage and ham producer with regional German focus and artisanal positioning. Comparable product portfolio (Wurst, Schinken) and similar B2B plus retail distribution mix.

Regional players

• Wiesbauer: Austrian traditional meat and sausage specialist with a portfolio of Wurst, Schinken, and Leberkäse products. Comparable craft-based charcuterie focus, but primarily serving the Austrian market.
• Handl Tyrol: Austrian traditional sausage and Speck manufacturer with a strong regional brand and specialty charcuterie range. Comparable artisanal sausage/heritage positioning but geographically focused on Austria rather than Germany.

Emerging players

• Bauerngut: German regional meat and sausage brand with farm-provenance positioned specialty products. Comparable mid-scale, regional/provenance-led charcuterie model to Werner's PIGFINE-style sub-brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/schlachthaus-siebengebirge

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slaughterhouse Siebengebirge Werner & Company