ROM INTERNATIONAL

What ROM INTERNATIONAL does

ROM INTERNATIONAL (legal entity: ROMINTERNATIONAL Inc.) is a Seoul-headquartered private company founded in 2017 that operates as a global market entry agency for K-beauty and cosmetics brands. The company provides four integrated services: Global Market Opening (strategic entry planning), Brand Marketing (localized promotional support), Global Logistics and Delivery Agency (cross-border distribution operations), and Consulting for Overseas Expansion (advisory services). Its target customers are South Korean beauty and cosmetics brands lacking the infrastructure, networks, and localized market knowledge to enter foreign markets independently, with primary geographic focus on Japan and Singapore. The company positions itself as a "bridgehead for global advancement," offering end-to-end market entry support rather than point solutions.

The company's core distribution infrastructure spans five online marketplace storefronts (Qoo10 Japan, Qoo10 Singapore, Shopee Singapore, Rakuten Japan, Amazon Japan) and six offline Japanese retail chain partnerships (Cosme Store, LoFt, AINZ TULPE, Hands.net, Plaza Style, Matsukiyo). It also operates a proprietary consumer sub-brand called "Beauti Topping" with active social media presence across Instagram, TikTok, LINE, X, and YouTube targeting Japanese consumers. The revenue model is professional services-based with customized, non-publicly-disclosed pricing, and the company has no external funding rounds recorded, no patents, no awards, and no disclosed revenue figures.

ROM INTERNATIONAL is led by CEO Yu-Ri Seong, operates from a single headquarters location in Dongdaemun-gu, Seoul, and employs 11-50 people. The company is privately held with no disclosed institutional investors, parent company, or subsidiary structure. Core technology is not publicly disclosed, and the firm has no public API, no app, and no disclosed AI/ML capabilities, indicating a traditional services business model reliant on operational expertise, partnership networks, and distribution relationships rather than proprietary technology.

Name

ROM INTERNATIONAL

Legal name

ROMINTERNATIONAL Inc.

Website

https://en.rominternational.co.kr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Seoul-based K-beauty global market entry agency providing integrated brand marketing, logistics, and consulting services to help Korean cosmetics brands enter Japanese and Singaporean markets via online and offline retail channels.

Ownership category

akta.pro rank

Product category

International Brand Marketing and Distribution Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRAOAEAN

K-Beauty/J-Beauty & Imported Beauty Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

SECONDARYCRABAAAI

K-Beauty/J-Beauty & Global Skincare Regimens

Consumer Products & Retail/Beauty & Personal Care/Skincare

SECONDARYCRAOAEAG

Cosmetics & Color Makeup Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

Keywords

• Global market entry
• Brand marketing services
• Cross-border logistics
• K-beauty distribution
• Overseas expansion consulting

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Global Market Entry Services: Providing comprehensive services for K-beauty brands to enter global markets, including market opening, brand marketing, global logistics and delivery agency, and consulting for overseas expansion.

Go-to-market motion1 record

Distribution channels11 records

Marketing channels5 records

Core offering

ROM INTERNATIONAL provides K-beauty and cosmetics brands with an integrated suite of global market entry services spanning four pillars: Global Market Opening (strategic entry into Japan, Singapore, and other Asian markets), Brand Marketing (brand promotion across digital and social channels), Global Logistics and Delivery Agency (cross-border fulfillment), and Consulting for Overseas Expansion. The company also operates its own beauty sub-brand, Beauti Topping, distributed through online marketplaces and offline retail chains across Japan and Singapore.

Product overview

ROM INTERNATIONAL operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides an integrated suite of four interconnected services: Global Market Opening (core strategic service), Brand Marketing, Global Logistics and Delivery Agency, and Consulting for Overseas Expansion. These services work together to help brands enter global markets — the company describes itself as 'a bridgehead for global advancement' positioning itself as the conduit through which brands enter international markets. Additionally, ROM INTERNATIONAL operates its own beauty sub-brand called 'Beauti Topping' which is marketed through their social media presence in Japan and other markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Market Opening Strategic service enabling brands to enter global markets, particularly Japan and Singapore, by leveraging ROM International's established distribution network across online marketplaces and offline retail chains. Targeted at K-beauty and cosmetics brands seeking international expansion.
• Brand Marketing Marketing service establishing and promoting brand presence in target international markets through coordinated digital and social media campaigns. Targeted at brands entering Japanese and other Asian consumer markets.
• Global Logistics and Delivery Agency Cross-border logistics operation agency service providing fast and accurate international product distribution between Korea and target Asian markets including Japan and Singapore. Targeted at brands requiring fulfillment support for overseas sales.
• Consulting for Overseas Expansion Professional consulting service guiding brands through the process of expanding into overseas markets, including localization strategy, market analysis, and entry planning. Targeted at K-beauty and cosmetics brand executives planning international growth.
• Beauti Topping ROM INTERNATIONAL's own beauty sub-brand, marketed and sold internationally through online marketplace storefronts (Qoo10 Japan, Shopee Singapore, Rakuten, Amazon Japan, Qoo10 Singapore) and offline retail partners (Cosme Store, LoFt, AINZ TULPE, Hands.net, Plaza Style, Matsukiyo), with active social media presence on Instagram, X, TikTok, LINE, and YouTube targeting Japanese consumers.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Qoo10 JapancoreChannel Partner/ Reseller/ DistributorROM International operates branded storefronts on Qoo10 Japan marketplace, distributing K-beauty products to Japanese consumers through this online channel.
• Shopee SingaporecoreChannel Partner/ Reseller/ DistributorROM International operates a branded storefront on Shopee Singapore (beautitopping.sg), distributing K-beauty products in the Singapore market.
• Rakuten JapancoreChannel Partner/ Reseller/ DistributorROM International operates a branded storefront on Rakuten Japan marketplace, distributing K-beauty products to Japanese consumers.
• Amazon JapancoreChannel Partner/ Reseller/ DistributorROM International operates a branded storefront on Amazon Japan under the Beauti Topping brand, distributing K-beauty products.
• Qoo10 SingaporecoreChannel Partner/ Reseller/ DistributorROM International operates a branded storefront on Qoo10 Singapore, expanding K-beauty distribution in the Singapore market.
• Cosme Store (cosmestore.net)coreChannel Partner/ Reseller/ DistributorCosme Store is a major Japanese cosmetics retail chain and offline distribution partner for ROM International's K-beauty products in the Japanese physical retail market.
• Hands.netcoreChannel Partner/ Reseller/ DistributorHands.net is a Japanese lifestyle and cosmetics retailer and offline distribution partner for ROM International's K-beauty products.
• Plaza StylecoreChannel Partner/ Reseller/ DistributorPlaza Style is a Japanese cosmetics and lifestyle retail chain partner for ROM International's K-beauty product distribution.
• Matsukiyo.co.jpcoreChannel Partner/ Reseller/ DistributorMatsukiyo is a Japanese drugstore and cosmetics retail chain (online) partner for ROM International's K-beauty products.
• LoFt.co.jpcoreChannel Partner/ Reseller/ DistributorLoFt is a Japanese lifestyle and cosmetics retail chain (online) partner for ROM International's K-beauty product distribution.
• AINZ TULPE (ainz-tulpe.jp)coreChannel Partner/ Reseller/ DistributorAINZ TULPE is a Japanese cosmetics retail chain and offline distribution partner for ROM International's K-beauty products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sephora: Global multi-brand beauty retailer carrying K-beauty among many other categories. Comparable as a major offline and online retail destination where ROM's brand clients seek shelf placement.
• LG Household & Health Care: Major Korean conglomerate with significant beauty and cosmetics division (The Face Shop, Belif, CNP). Comparable as a large K-beauty incumbent with established export channels that competes with independent K-beauty distributors.
• Amorepacific: South Korea's largest beauty conglomerate with extensive K-beauty portfolio and its own global distribution infrastructure. Comparable as the dominant K-beauty player whose export activities set competitive benchmarks for specialist distributors like ROM.
• Olive Young: Korea's leading health and beauty retail chain with growing international ambitions. Comparable as a major retail channel and as a competitive export-oriented K-beauty consolidator.

Emerging players

• Innisfree: Amorepacific-owned K-beauty brand with extensive offline and online international presence across Japan, China, and Southeast Asia. Comparable as a benchmark for successful K-beauty brand internationalization via integrated retail and marketplace strategies.
• COSRX: Successful K-beauty skincare brand that built its own global direct-to-consumer distribution, partially bypassing traditional distributors. Comparable as a K-beauty brand example demonstrating alternative go-to-market models that compete with ROM's service offering.
• Nature Republic: Korean beauty brand with significant international retail footprint, particularly across Asia and the Middle East. Comparable as an established K-beauty exporter demonstrating the types of channel and geographic expansion ROM supports for its brand clients.
• Stylenanda (3CE): Korean beauty brand with strong international retail presence, particularly in Japan and across Asia. Comparable as a K-beauty brand that has successfully executed cross-border market entry using similar channels ROM International services.

Direct peers

• YesStyle: Hong Kong-headquartered online retailer specializing in Asian beauty and K-beauty products, operating across multiple international markets. Comparable to ROM International as a multi-channel K-beauty distribution platform targeting overseas consumers.
• MIK Beauty (formerly Memebox): Korean-origin K-beauty distribution platform that curates and ships Korean cosmetics to global consumers via online channels. Directly comparable to ROM International as a K-beauty export and distribution intermediary serving international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/beauti_topping
• YouTubeyoutube.com/channel/UChyQx2p7RQzHvp-DGSWm02Q
• Instagraminstagram.com/beautitopping_jp
• TikToktiktok.com/@beautitopping_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROM INTERNATIONAL