Oatmeal Studios
Oatmeal Studios is a U.S. humorous greeting card company that designs, publishes, and wholesales 275+ cartoon-style cards across birthday, anniversary, get well, thank you, and retirement occasions to independent retailers and direct consumers.
- Company typePrivate
- Founded1978
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Oatmeal Studios firmographics
Firmographics- Name
- Oatmeal Studios
- Legal name
- Oatmeal Studios
- Website
- https://oatmealstudios.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oatmeal Studios is a U.S. humorous greeting card company that designs, publishes, and wholesales 275+ cartoon-style cards across birthday, anniversary, get well, thank you, and retirement occasions to independent retailers and direct consumers.
- Ownership category
- akta.pro rank
Oatmeal Studios industry classification
Industry- Product category
- Greeting Cards
- NAICS
- Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Greeting Cards (2771)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industry
- Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)
Keywords
Where Oatmeal Studios is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Oatmeal Studios business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Greeting Card Sales (Wholesale): Oatmeal Studios generates revenue primarily through wholesale B2B sales of humorous greeting cards to independent retailers. Cards are sold at wholesale pricing to retailers who then resell to consumers at $3.99 suggested retail price. The company sells through their wholesale portal, sales representatives, and Faire marketplace.
- Direct Consumer Sales: Individual consumers can purchase cards directly through the company's e-commerce website at $3.99 per card. This D2C channel serves as both a revenue stream and a customer acquisition channel that drives wholesale relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Card - $3.99 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Oatmeal Studios product offering
Product offeringCore offering
Oatmeal Studios designs, manufactures, and distributes humorous greeting cards for occasions including birthdays, anniversaries, get well, thank you, and retirement. The company offers more than 275 unique card designs featuring colorful cartoon artwork by 17+ professional artists, produced in the United States using vegetable-based ink. Cards are sold wholesale to independent retailers and directly to consumers at a standard $3.99 retail price.
Product overview
Oatmeal Studios is a humorous greeting card company offering over 275 unique card designs for various occasions. The product portfolio centers on Birthday Cards (including Milestone Birthday variants for ages 40th through 100th), Anniversary Cards, Get Well Cards, Thank You Cards, and Retirement Cards. Cards are organized into themed collections targeting specific humor preferences including Sassy Sarcasm, Nerd Alert, Punny, Aging Gracefully (ish), Dog Lovers, Cat-Approved, Animal Kingdom, Sports Fans, Sip Happens, Fork Yeah, and Sometimes Sincere. The company also operates a Wholesale division providing bulk purchasing options for retail stores. All cards feature colorful cartoon artwork by a roster of 17 artists and are manufactured in the USA using vegetable-based ink. Products are sold at a standard retail price of $3.99 per card and distributed through retailers across the country as well as directly to consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Birthday Cards Humorous birthday greeting cards featuring colorful cartoon artwork and witty messaging, including designs for general birthdays, milestone ages, belated greetings, and relative-themed humor. Sold to consumers at $3.99 per card and wholesale to independent retailers.
- Milestone Birthday Cards Specialized birthday cards for significant age milestones including 40th, 50th, 60th, 70th, 80th, 90th, and 100th birthdays with themed humor and cartoon illustrations.
- Anniversary Cards Humorous anniversary greeting cards with colorful cartoon illustrations and sarcastic or heartfelt messaging for couples celebrating their relationships.
- Get Well Cards Humorous get well greeting cards featuring cartoon illustrations and witty recovery-themed humor.
- Thank You Cards Humorous thank you greeting cards with colorful cartoon artwork and witty appreciation messaging.
- Retirement Cards Humorous retirement greeting cards featuring cartoon illustrations and witty workplace exit humor.
- Themed Humor Collection Cards Specialized humor categories including Sassy Sarcasm, Nerd Alert, Punny, Aging Gracefully (ish), Dog Lovers, Cat-Approved, Animal Kingdom, Sports Fans, Sip Happens, Fork Yeah, A Bit Naughty, and Sometimes Sincere, allowing customers to find cards matching recipients' personalities and hobbies.
- Wholesale Greeting Card Line Bulk greeting card purchasing for retail accounts through a dedicated wholesale portal with retailer login, sales representative login, and Faire marketplace integration, enabling independent retailers to order the full Oatmeal Studios product line at wholesale pricing.
Companies that use Oatmeal Studios
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Oatmeal Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Oatmeal Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Biely & Shoaf Co.coreBiely & Shoaf Co. purchased Oatmeal Studios in December 2020. The company now operates from both Seattle, Washington and Granville, Vermont. Biely & Shoaf serves as the parent company and distributor for Oatmeal Studios greeting cards. Oatmeal Studios continues to deliver new releases with unique, hilarious cards through this partnership.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Oatmeal Studios competitors and assessment
Company assessmentEmerging players
- Design Design Inc. Independent greeting card publisher specializing in artistic, whimsical designs distributed through gift and stationery retailers. Comparable as a small-batch creative publisher targeting the same indie retailer base as Oatmeal Studios.
Broad incumbents
- Papyrus: Specialty retailer and publisher of upscale greeting cards, stationery, and gift products. Comparable to Oatmeal Studios in the gift-shop / specialty retail channel, though positioned at a more premium, design-led end of the market.
- DaySpring: Large greeting card publisher focused on inspirational and faith-based cards, sold through Christian bookstores, gift shops, and mass retail. Comparable as a broad incumbent whose products overlap the gift-shop channel Oatmeal Studios serves.
- American Greetings: Major mass-market greeting card publisher with multi-brand portfolio (including Recycled Paper Greetings, Papyrus). Broad incumbent whose diverse brand portfolio competes in the same retailer shelf space Oatmeal Studios serves.
- Hallmark Cards: Largest US greeting card company with a broad portfolio spanning sentimental, humorous, and seasonal cards across mass-market and specialty channels. Represents the broad incumbent against which Oatmeal Studios competes in the humorous niche.
Direct peers
- Avanti Press: US-based wholesale publisher of humorous greeting cards distributed through independent gift shops and card stores. Directly comparable to Oatmeal Studios in product mix, pricing band, and B2B wholesale GTM.
- Compendium Inc. Publisher of meaningful and humorous greeting cards and gift products distributed through specialty retailers. Comparable to Oatmeal Studios in product positioning around meaningful/humorous messaging and gift-shop channel focus.
- Blue Mountain Arts: Independent greeting card publisher with a long-running catalog of sentimental and humorous cards. Comparable in being a non-mass-market greeting card publisher relying on wholesale relationships with retailers.
- NobleWorks Cards: Family-owned US publisher known for funny, edgy, and irreverent greeting cards sold wholesale to retailers. Closely comparable to Oatmeal Studios in humor positioning, artist-driven catalog, and independent retail distribution.
- Recycled Paper Greetings: Independent publisher of humorous and alternative greeting cards sold primarily through independent retailers in the US. Directly comparable to Oatmeal Studios in product (humorous greeting cards), distribution model (wholesale to independents), and target customer (gift shop and card store buyers).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Oatmeal Studios social profiles
Digital presenceOatmeal Studios compliance and trust
Trust signalCompliance1 record
Oatmeal Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oatmeal Studios leadership team
Management profileNumber of profiles
Oatmeal Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oatmeal Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oatmeal Studios
What does Oatmeal Studios do?
Oatmeal Studios designs, manufactures, and distributes humorous greeting cards for occasions including birthdays, anniversaries, get well, thank you, and retirement. The company offers more than 275 unique card designs featuring colorful cartoon artwork by 17+ professional artists, produced in the United States using vegetable-based ink. Cards are sold wholesale to independent retailers and directly to consumers at a standard $3.99 retail price.
Is Oatmeal Studios a public or private company?
Oatmeal Studios is a private company. It is classified as corporate owned and is currently operating.
When was Oatmeal Studios founded?
Oatmeal Studios was founded in 1978. It employs 11 to 50 people.
Where is Oatmeal Studios based?
Oatmeal Studios is headquartered in Rochester, United States, in the North America region.
How does Oatmeal Studios make money?
Two revenue lines are on record. Greeting Card Sales (Wholesale) is the primary driver. The others are direct Consumer Sales.
Who are Oatmeal Studios's main competitors?
Design Design Inc. is listed as an emerging player. Broad incumbents are Papyrus, DaySpring, American Greetings and Hallmark Cards. Direct peers are Avanti Press, Compendium Inc., Blue Mountain Arts, NobleWorks Cards and Recycled Paper Greetings.
Does Oatmeal Studios have an API?
No public API is recorded for Oatmeal Studios.
What industry is Oatmeal Studios in?
Oatmeal Studios's product category is Greeting Cards. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of CRAOALAJ, Greeting Cards, Gift Wrap & Party Paper Goods Distribution. Its NAICS code is 513191 and its SIC code is 2771.