Bauma Stone
Bauma Stone is a Belgian first-generation family business (founded 2006) that distributes 650+ natural stone, ceramic, gabion, gravel, and accessory products exclusively to authorized B2B dealers across BeNeLux, Germany, and France from a 40,000 m² TrilogiPort hub.
- Company typePrivate
- Founded2006
- HeadquartersHermalle-sous-argenteau, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bauma Stone does
Bauma Stone AG is a Belgian first-generation family business founded in 2006, headquartered in Hermalle-Sous-Argenteau, that sources, produces, and distributes natural stone and stone-effect construction products exclusively through a B2B authorized-dealer network across BeNeLux, Germany, and France. The portfolio comprises 650+ items organized into seven categories: indoor floor and wall (travertine, bluestone, ceramics), in- and outdoor wall cladding (rock panels, quartzite, slate, terracotta), outdoor floor (cobblestones, granite, basalt, aluminium decking), accessories (palisades, pool borders, steps, edging), gravel and aggregates, gabions (the proprietary BAUGONE system in 15 cm and 23 cm variants with concrete-fill or surface-mount options), and a service line (STONE CLEAN soap). Products are globally sourced from ethically managed quarries and consolidated at a 40,000 m² transshipment site at TrilogiPort of Liège that enables rapid distribution across Western Europe.
The business operates a B2B-only model: the company explicitly states it sells exclusively to selected dealers in customers' local areas, with no direct-to-consumer e-commerce checkout (the website functions as a catalog and dealer locator with up to 1,000 km radius search). Pricing is quote-based, with products offered in 25 kg bags, pallets, and big-bag (up to 1,500 kg) formats, and multi-language catalogs support dealers in German, French, and Dutch. Marketing is concentrated in catalog distribution, a dealer locator, newsletter, and a hybrid showroom/24-7 outdoor exhibition model. A Luxembourg entity (Bauma HC AG) exists in addition to the Belgian parent, and the company has sponsored WRC champion Thierry Neuville since 2014. No revenue, headcount, funding, or external investor data is publicly disclosed, and the only stated responsible publisher is Horst Cohnen.
Bauma Stone firmographics
Firmographics- Name
- Bauma Stone
- Legal name
- BAUMA STONE AG
- Website
- https://bauma-stone.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bauma Stone is a Belgian first-generation family business (founded 2006) that distributes 650+ natural stone, ceramic, gabion, gravel, and accessory products exclusively to authorized B2B dealers across BeNeLux, Germany, and France from a 40,000 m² TrilogiPort hub.
- Ownership category
- akta.pro rank
Bauma Stone industry classification
Industry- Product category
- Natural Stone Distribution and Building Materials
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG)
- akta.pro secondary industries
- Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF), Specialty Aggregates (Rail Ballast, Riprap/Armor Stone, Gabion Stone) (IMAKAHAJ), Construction Materials & Stone Terminals (Cement, Clinker, Marble/Granite, Aggregates) (TLAHADAG)
Keywords
Where Bauma Stone is headquartered
LocationHeadquarters
- HQ city
- Hermalle-sous-argenteau
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Bauma Stone business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- B2B Natural Stone and Construction Materials Sales: Bauma Stone generates revenue through B2B sales of natural stone, ceramics, gabions, gravel, and accessories exclusively to authorized dealers and distributors across Europe. Products are sold with varying packaging sizes (25kg bags, bulk pallets, big bags) with pricing provided via quote-based system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based dealer pricing for natural stone products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bauma Stone product offering
Product offeringCore offering
Bauma Stone produces and distributes natural stone and stone-effect products including indoor and outdoor floor and wall coverings, decorative gravels, gabion wall systems, and landscaping accessories (palisades, pool borders, steps, edging). All 650+ items are sold exclusively B2B to an authorized dealer and distributor network across BeNeLux, Germany, and France, with products shipped in 25kg bags, pallets, or big bags up to 1,500kg from a 40,000 m² transshipment facility at TrilogiPort of Liège.
Product overview
Bauma Stone is a first-generation family natural stone company founded in 2006 in Belgium, offering a comprehensive portfolio of natural stone and stone-effect ceramic products for residential and commercial landscaping and construction applications. The offering is organized into seven main product categories: INDOOR FLOOR & WALL (interior travertine, bluestone, and ceramic tiles), IN- & OUTDOOR WALL (natural stone cladding and rock panels), OUTDOOR FLOOR (exterior paving, cobblestones, and tiles), ACCESSORIES (palisades, steps, pool borders, and edging systems), GRAVEL (decorative aggregates and mulches), GABIONS (steel gabion wall systems in BAUGONE series with multiple variants and mounting options), and SERVICE (stone cleaning products). The company sources materials globally from ethically-managed quarries and operates a 40,000 m² transshipment facility at TrilogiPort of Liège for Benelux distribution. Products are sold exclusively through a network of selected regional dealers across Europe, with multi-language catalogs and showroom access by appointment.
Differentiator
Problem solved
Functional benefit
Brands
- BAUGONE: Gabion product line including BAUGONE 15 CM, BAUGONE 23 CM, and related accessories.
- BAUMA STONE AG
Products and services
- Indoor Floor & Wall Interior flooring and wall covering line offering travertine tiles, bluestone, ceramics in concrete, wood, natural stone and metal-effect finishes, and marble products for residential and commercial interiors. Sold exclusively to authorized dealers.
- In- & Outdoor Wall
- Outdoor Floor Exterior paving and flooring line including cobblestones, natural stone tiles, ceramics, bluestone, granite, limestone, slate, travertine, quartzite, basalt, and aluminium decking products for outdoor landscaping and construction use.
- Accessories
- Gravel
- Gabions
- Service (Stone Care)
- STONE CLEAN Soap (1 kg)
- ARDENNER GRAU Splitt (Blue-Grey Limestone Gravel)
- BAU-BORDER GALVA PLANE (Galvanized Steel Garden Edging)
- BAU-BORDER INOX (Stainless Steel Garden Edging)
- DORATA 23 Travertine Floor Tile (Opus Pattern)
- PALERMO Travertine Skirting/Plinth
- BAUGONE EE Gabion (Electro-Welded, 15 cm)
- BAUGONE GE Gabion (Galvanized, 15 cm)
- BAUGONE GE Gabion with Base Plate
- BAUGONE EE Gabion with Base Plate
- STELLA Slate Palisade
- VERA Slate Column/Stele Palisade
- 2025 Product Catalogues (DE/FR/NL) Printed and digital 2025 product catalogues in German, French, and Dutch covering the full Bauma Stone range including indoor ceramics, in-outdoor wall, outdoor ceramics, stones and accessories, gravel, gabions, and Easy-Wall and Wallbase specialty flyers.
Companies that use Bauma Stone
Customer profileSegments2 records
Ideal customer profiles1 record
Bauma Stone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bauma Stone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Thierry NeuvilleminorThierry Neuville, professional rally driver from Belgium, has been sponsored by Bauma Stone since 2014. Neuville drives for the Hyundai World Rally Team and won the World Rally Championship title in 2024. Bauma Stone provides sponsorship support to the champion driver.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bauma Stone competitors and assessment
Company assessmentBroad incumbents
- Caesarstone: Israel-headquartered global manufacturer of engineered quartz surfaces for kitchens, bathrooms, and commercial interiors. Broader incumbent that competes with the ceramic and engineered-stone portions of Bauma Stone's indoor and outdoor wall/floor portfolios through dealer and project channels.
- Levantina: Spanish quarrying and distribution group with one of Europe's largest natural stone portfolios (marble, granite, limestone). Broader incumbent offering a more vertically integrated alternative to Bauma Stone's sourced-and-distributed model across the same European customer base.
- Cosentino: Spanish global producer of engineered stone (Silestone, Dekton) and natural stone surfaces for architecture and design. Broader incumbent that overlaps with Bauma Stone's indoor and outdoor surface categories, particularly the ceramic and engineered-stone offerings sold to dealers and contractors.
Direct peers
- Deco Granulats: French supplier of decorative gravels, aggregates, and landscaping stone, serving garden centres and landscaping professionals. Direct peer on the gravel/decorative aggregate category and on the dealer-driven go-to-market that Bauma Stone uses in France.
- Beltrami: Belgian distributor of natural stone, tiles, and architectural surfaces for indoor and outdoor applications, serving dealers and contractors across BeNeLux. Directly comparable to Bauma Stone on geography, channel (B2B dealer), and product mix (cut stone, ceramics, accessories).
- Margraf: Italian marble and natural stone producer/distributor supplying cut-to-size stone for flooring, cladding, and architectural projects. Comparable to Bauma Stone on the cut-stone and dimension-stone categories, with a Mediterranean quarry footprint that overlaps with Bauma's Mediterranean-sourced travertine and limestone range.
- Maccaferri: Italian-headquartered global leader in gabion retaining wall systems and stone-filled structures. Direct peer to Bauma Stone's BAUGONE gabion product line, competing in gabion engineering, retaining walls, and landscaping applications across Europe.
Regional players
- Polycor: North American (Canadian/French) quarrier and supplier of natural building stone, including limestone and granite, for architecture and hardscape. Comparable product mix to Bauma Stone's natural stone categories but serving a different geography with limited overlap in BeNeLux/DE/FR.
Emerging players
- Stoneasy: Belgian online-first natural stone specialist targeting end consumers and small contractors with cut-to-size stone, tiles, and outdoor products. Comparable product range to Bauma Stone (cut stone, tiles, outdoor flooring) but emerging as a digital-native, smaller-scale direct channel rather than B2B dealer.
- Betafence: Belgian-headquartered fencing and gabion manufacturer with pan-European distribution. Comparable on the gabion product line and BeNeLux-dealer channel, with a portfolio broader than Bauma Stone's BAUGONE range but a less natural-stone-focused proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bauma Stone social profiles
Digital presenceBauma Stone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bauma Stone leadership team
Management profileNumber of profiles
Profiles1 record
Bauma Stone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bauma Stone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bauma Stone
What does Bauma Stone do?
Bauma Stone produces and distributes natural stone and stone-effect products including indoor and outdoor floor and wall coverings, decorative gravels, gabion wall systems, and landscaping accessories (palisades, pool borders, steps, edging). All 650+ items are sold exclusively B2B to an authorized dealer and distributor network across BeNeLux, Germany, and France, with products shipped in 25kg bags, pallets, or big bags up to 1,500kg from a 40,000 m² transshipment facility at TrilogiPort of Liège.
Is Bauma Stone a public or private company?
Bauma Stone is a private company. It is classified as family owned and is currently operating.
When was Bauma Stone founded?
Bauma Stone was founded in 2006. It employs 11 to 50 people.
Where is Bauma Stone based?
Bauma Stone is headquartered in Hermalle-sous-argenteau, Belgium, in the Europe region.
How does Bauma Stone make money?
One revenue line is on record: B2B Natural Stone and Construction Materials Sales.
Who are Bauma Stone's main competitors?
Broad incumbents on record are Caesarstone, Levantina and Cosentino. Direct peers are Deco Granulats, Beltrami, Margraf and Maccaferri. Polycor is listed as a regional player. Emerging players are Stoneasy and Betafence.
Does Bauma Stone have an API?
No public API is recorded for Bauma Stone.
What industry is Bauma Stone in?
Bauma Stone's product category is Natural Stone Distribution and Building Materials. Its primary akta.pro industry code is IMAKAJAG, Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble), with a secondary code of IMAKAHAF, Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication. Its NAICS code is 327991 and its SIC code is 3281.