Justface Fitness

What Justface Fitness does

Justface (trading as Justface Fitness) is a privately-held Danish technology company founded in 2020, headquartered in Hedensted, Denmark (Mimersvej 1, CVR 41878584). It develops a biometric face-recognition access control platform that replaces physical keys, access cards, and QR codes with facial scanning at gates, doors, and turnstiles. The company primarily targets fitness facilities (gyms and health clubs) and, more recently, corporate/commercial buildings. It claims a 99.8% hit rate at confidence levels above 90% and the ability to distinguish identical twins under varying weather, movement, and lighting conditions.

The platform is cloud-based, GDPR-compliant, certified under the D-Seal IT security and responsible data-use labelling scheme, and designed to integrate with customers' existing entry infrastructure and administration systems or to operate as a standalone solution. Its product offering spans two monthly subscription tiers (PRO with 2 units / 20,000 check-ins and weekday support, BASIC with 1 unit / 9,000 check-ins) plus modular paid add-ons (extra units, integrations, Door Intercom, expanded check-in volumes, and 24/7 support). The platform has cumulatively processed more than 34 million check-ins. The technology stack combines image-based facial recognition with structured identity-verification outputs.

Justface operates with 1-10 employees under a sales-led enterprise go-to-market motion led by a Head of Sales (Henrik Bottke-Daugaard), a Sales Manager (Niels Bang), and Sales Support (Lonni Rude Guldborg Størum), with Kevin Jensen Petersen as CTO & Co-Founder. It sells into Denmark and other European markets through direct consultation-led sales engagements rather than disclosed resellers or partners, and no external funding rounds or institutional investors are recorded.

Name

Justface Fitness

Legal name

Justface

Website

https://justface-fitness.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Justface provides biometric face-recognition access control for fitness facilities and commercial enterprises, replacing keys, cards, and QR codes with GDPR-compliant, cloud-based facial scanning integrated with existing gates, doors, and turnstiles.

Ownership category

akta.pro rank

Product category

Biometric Access Control Software

akta.pro primary industry

Authentication (MFA/Passwordless/Biometrics) Platforms (BPAMAEAE)

Keywords

• Face recognition access control
• Biometric access control
• Keyless entry systems
• Secure facility authentication
• Cloud-based access platform

Headquarters

HQ city

Hedensted

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly subscription tiers (PRO and BASIC) with different capacity levels. PRO includes 2 units and 20,000 monthly check-ins with weekday support; BASIC includes 1 unit and 9,000 monthly check-ins. Additional units, integrations, and support can be added as paid add-ons.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Justface Fitness sells a cloud-based biometric face recognition access control platform that enables keyless, cardless entry at fitness facilities and corporate premises. The solution integrates with existing doors, gates, turnstiles, and administration systems and is delivered as a monthly subscription (PRO and BASIC tiers) with optional paid add-ons for additional units, integrations, door intercoms, check-in capacity, and 24/7 support.

Product overview

Justface is a unified face recognition-based access control platform that enables keyless, cardless entry through biometric facial scanning. The platform offers two subscription tiers (PRO and BASIC) with varying capacities for units and monthly check-ins, plus a range of optional add-ons for additional units, integrations, door intercoms, check-in volumes, and premium support. The core Justface platform serves as the central technology, with subscriptions determining scale and feature access, and add-ons providing modular expansion capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Justface Face Recognition Access Control Platform Biometric face recognition access control platform that enables keyless, cardless entry through facial scanning at gates, doors, and turnstiles for fitness facilities and enterprise customers. The platform integrates with existing infrastructure and administration systems and provides GDPR-compliant, consent-based workflows with D-Seal certified IT security.

Quantifiable outcome

• 99.8% hit rate with confidence over 90%
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• ZKTeco: ZKTeco is a large incumbent in multi-biometric access control with face recognition products, offering broader portfolio scale than Justface but overlapping directly in face-scan entry devices.
• HID Global: HID Global is a broad physical access control incumbent whose biometric and mobile authentication offerings compete with Justface in enterprise access deployments.
• IDEMIA: IDEMIA is a global identity and biometric security incumbent whose face recognition solutions overlap with Justface in physical access and workforce authentication use cases.

Direct peers

• Suprema: Suprema specializes in biometric access control including face recognition terminals, competing head-to-head with Justface in face-scan entry for commercial facilities.
• Alcatraz AI: Alcatraz AI builds face-biometric access control for commercial buildings, directly competing with Justface in face-scan physical entry, with overlapping target customers in fitness and enterprise.
• Oosto: Oosto (formerly AnyVision) offers face recognition platforms for access control and security, making it a direct competitor in biometric authentication for physical entry use cases.

Emerging players

• Corsight AI: Corsight AI develops face recognition technology for security and access applications, making it an emerging competitor in the biometric authentication space where Justface operates.
• Openpath (Motorola Solutions): Openpath, now part of Motorola Solutions, delivers cloud-based mobile and biometric access control with a focus on enterprise buildings, competing with Justface in modern keyless entry deployments.
• Verkada: Verkada is a cloud-native physical security platform that has expanded into face-based access control, making it an emerging competitor in the same modern, cloud-managed access category as Justface.
• RecFaces: RecFaces provides face recognition software for access control and workforce management, positioning it as a smaller emerging peer with overlapping biometric authentication capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Justface Fitness