Mashija Magazine

Name

Mashija Magazine

Legal name

(주)와인비전프레스

Website

https://mashija.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Wine and Beverage Lifestyle Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Wine lifestyle magazine
• Liquor industry news
• Wine recommendation app
• Food and drink pairing
• Beverage media publishing

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising & Sponsorship: The magazine generates revenue through sponsored content, event co-organization, and advertising partnerships with liquor industry brands.
2. Digital Content & App Services: Revenue from the MashijaGO app's reservation and purchase booking services for recommended wines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mashija Magazine is a Korean lifestyle publication covering wine, beer, spirits, K-Sool, food pairing, and beverage industry news, distributed digitally through its website, weekly issue briefings, translated Decanter columns, and curated tasting events. It supplements its editorial offering with the proprietary MashijaGO mobile app, which provides AI-based beverage search, daily wine recommendations with consumer reviews, and reservation/purchase booking services for featured wines.

Product overview

Mashija Magazine is a Korean lifestyle publication focused on wine and alcoholic beverages, published by Winevision Press. The core offering is the magazine itself, which covers wine regions, tasting events, food pairings, and industry news. Supporting the magazine are two digital products: the MashijaGO mobile app (an AI-based beverage search and wine recommendation service) and the Wine Pick feature within the app that delivers daily wine recommendations with consumer reviews. The Pickers' Table tasting events provide additional engagement, while the Decanter Column extends editorial content through partnership with the UK wine publication. The magazine also produces weekly news briefings summarizing industry trends.

Differentiator

Problem solved

Functional benefit

Brands

• 마시자GO (MashijaGO): AI-based liquor search service and wine recommendation app
• Wine Pick
• 픽커스 테이블 (Pickers' Table)
• Decanter Column
• Decanter Asia Wine Awards Tasting

Products and services

• Mashija Magazine (마시자 매거진) A Korean lifestyle magazine focused on wine and alcoholic beverages, covering wine regions, tasting events, food pairing, sommelier competitions, and beverage industry news. Published by WineVision Press and distributed digitally via mashija.com, the MashijaGO app, social channels, and email newsletter, with translated Decanter columns included.
• MashijaGO (마시자GO) An AI-based alcoholic beverage search service and wine recommendation mobile app that provides wine information, consumer tasting reviews, and reservation and purchase booking services for featured wines. Targets Korean wine and liquor enthusiasts seeking curated daily recommendations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Korea Sommelier Guild (코리아 소믈리에 길드)coreStrategic or Co-development Partner · 27 May 2018Korea Sommelier Guild (Korea Sommelier Guild) is a Korean sommelier organization that hosts the Korea Sommelier Summit, Korea Sommelier of the Year competition, and Korea Sommelier Wine Awards & Fair. Mashija Magazine co-organizes and sponsors these events as a media partner. Mashija is also a co-organizer (공동주최) for related events.
• Decanter (디캔터)coreStrategic or Co-development PartnerDecanter is a UK-based wine magazine first published in 1975, read in over 90 countries. Mashija Magazine publishes translated Decanter columns and articles (Decanter Column section) under a content licensing arrangement. Decanter brand includes Decanter magazine, Decanter.com, Decanter Events, Decanter World Wine Awards, DecanterChina.com, and Decanter Asia Wine Awards. Mashija has published Decanter content since at least 2015.
• WineVision Press (와인비전프레스)coreOthers와인비전프레스 is the parent company and publisher of Mashija Magazine. The company also operates WineVision, a Korean wine education institution, and organizes wine competitions and events including the Korea Sommelier Guild activities. Address: 서울시 강남구 선릉로 135길 12 4층. Representative director: 방문송.
• WineVision (와인비전)coreStrategic or Co-development PartnerWineVision is a Korean wine education institution and the organization behind the WineVision Alumni Scholarships, supporting students pursuing Master of Wine and Master Sommelier credentials. WineVision and Mashija Magazine share a close editorial relationship; MashijaGO app is associated with WineVision, and both entities co-organize sommelier events and educational programs such as the 'Vintage Port Academy' workshop.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Decanter: UK-based global wine magazine (est. 1975) and Mashija's exclusive content partner for translated columns. Direct peer in wine-focused lifestyle media with events (Decanter World Wine Awards) and digital distribution.
• The Drinks Business: Global drinks industry trade publication covering wine, spirits, and beer for both trade and consumer audiences. Comparable to Mashija's trade-plus-enthusiast editorial positioning.
• Wine Folly: Digital wine education platform with courses, infographics, and consumer content. Comparable to Mashija's content-plus-education approach via its WineVision Academy affiliation.
• Vivino: Global AI/crowdsourced wine app with label scanning, ratings, recommendations, and marketplace. Closest functional analog to MashijaGO's AI wine recommendation and purchase service.
• Wine Spectator: Long-established US wine magazine covering wine reviews, regions, food pairing, and industry events. Directly comparable to Mashija's editorial scope across wine, food, and trade coverage.
• VinePair: Digital drinks media covering wine, beer, and spirits with daily news, reviews, and industry coverage. Comparable to Mashija as an online-first, multi-beverage lifestyle publication.
• Wine Enthusiast Magazine: US-based wine media brand spanning print magazine, Wine Enthusiast website, ratings, and commerce. Comparable to Mashija as a multi-channel wine lifestyle media outlet serving enthusiasts and trade.
• SevenFifty Daily: Digital media outlet covering the beverage alcohol industry for trade and enthusiasts. Comparable to Mashija as a digitally native wine/spirits publication serving both consumers and professionals.
• Punch: Drinks-focused digital publication covering wine, spirits, beer, and cocktails with industry and consumer coverage. Directly comparable editorial mix to Mashija's wine/beer/spirits/K-Sool scope.

Emerging players

• BeerAdvocate: US-focused beer review and community platform with magazines, ratings, and events. Partial overlap with Mashija's beer coverage and enthusiast community model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mashija Magazine