What ATA does

ATA S.r.l. is an Italian manufacturer of professional cooking equipment and commercial dishwashers serving the HORECA (Hotels, Restaurants, Cafés) industry. Founded in 1973 and headquartered in Conselve, in the Veneto region's 'Inox Valley' stainless-steel manufacturing district, the company operates with vertically integrated production at a capacity of approximately 11,000 units per year across a catalog of 650 active models. Its product portfolio is organized into two core lines: Professional Cooking Equipment (Series 900 for high-demand kitchens, Series 700 for à la carte restaurants, Series 600 for compact/snack applications, and Salamanders) and Professional Dishwashers (Basic Line, Value Line, and Performance Line). The company holds proprietary innovations including a patented Brasiera Tank Lifting System (2007), a WiFi-connected dishwasher platform branded ATA Connect (launched 2018, awarded the Innovation Smart Label at HostMilano in 2019), a QR Code Service System integrated into all products since January 2018, and a Double Rinse Technology achieving 50% water and energy savings.

ATA generates revenue primarily through hardware sales of cooking and warewashing equipment, complemented by an after-sales spare-parts channel with parts guaranteed for up to 10 years after model production end. Distribution is executed exclusively through an indirect channel model — a network of approximately 550 dealers across more than 70 countries — with no direct sales force, supplemented by international trade show presence (HostMilano, Gulfhost Dubai, FHA Singapore). The customer base spans premium hospitality (e.g., Kempinski Emirates Palace Abu Dhabi, Royal Tulip Bali), independent gastronomy, retail/grocery (Alì Supermercati), and institutional hospitality schools (Gilde Opleidingen, Netherlands). The company invests 5.6% of turnover in R&D, holds ISO 9001 certification (since 1995, among the first three in its sector), operates a 330,000 kWh/year photovoltaic plant, and is privately held under Italian S.r.l. structure with EUR 1,000,000 paid-in capital.

Name

ATA

Legal name

ATA S.r.l.

Website

https://atasrl.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

ATA S.r.l. is an Italian manufacturer of professional cooking equipment and commercial dishwashers serving the HORECA industry through ~550 dealers in 70+ countries, with vertically integrated production in Veneto's 'Inox Valley' and a catalog of 650 active models.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment

NAICS

Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522)

SIC

Household Appliances (3630)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

Keywords

• Professional cooking equipment
• Commercial dishwashers
• HORECA kitchen equipment
• Stainless steel manufacturing
• Professional warewashing

Headquarters

HQ city

Conselve

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Cooking Equipment Sales: ATA generates revenue primarily through the direct sale of professional cooking equipment including ranges, fry tops, grills, pasta cookers, braising pans, and ovens across Series 900, 700, and 600. Products are sold through a network of approximately 550 dealers in over 70 countries.
2. Professional Dishwasher Sales: Sale of professional dishwashers across three product lines: Basic Line (robustness and reliability), Value Line (savings and technology), and Performance Line (excellence in washing). Products include glass washers, front-load, hood-type, and conveyor dishwashers.
3. Spare Parts & After-Sales Service: Spare parts are available for order via smartphone through the ATA website and are shipped within 24 hours of order. Spare parts are guaranteed up to 10 years after a product model's production end.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ATA designs, manufactures, and supplies professional cooking equipment (ranges, fry tops, grills, pasta cookers, braziers, salamanders) and professional dishwashers (glass washers, front-load, hood-type, conveyor models) for the HORECA industry. Products are built from stainless steel with vertically integrated manufacturing at the company's Conselve (Veneto, Italy) facility. The portfolio spans Series 900, 700, and 600 cooking lines and Basic, Value, and Performance dishwasher lines, supported by spare parts available for up to 10 years post-production.

Product overview

ATA is an Italian manufacturer of professional cooking equipment and dishwashers for the HORECA industry. The product portfolio consists of two core product lines: (1) Professional Cooking Equipment offered in Series 900 (high-power, for demanding chefs), Series 700 (for à la carte restaurants), Series 600 (compact for snack businesses), and Salamanders (for grilling/gratinating); and (2) Professional Dishwashers offered in Basic Line (robustness), Value Line (savings and technology, including WiFi-connected ATA Connect), and Performance Line (washing excellence). A notable innovation is the ATA Connect WiFi-connected dishwasher system featuring remote monitoring, real-time error notifications, and preventive maintenance capabilities. The QR Code Service System integrates into all products for traceability and service support.

Differentiator

Problem solved

Functional benefit

Brands

• ATA Connect: WiFi-connected dishwasher line featuring remote monitoring, real-time error notifications to service technicians, and preventive maintenance alerts.
• Basic Line
• Value Line
• Performance Line

Products and services

• Professional Cooking Equipment (Cucine Professionali) Core line of professional cooking equipment including gas cookers, electric cookers, induction cookers, vitceramic cookers, fry tops, grills, pasta cookers, pots, braziers, and salamanders. Offered across Series 900 (most powerful, for demanding chefs), Series 700 (à la carte restaurants, bistros, boutique hotels, wine bars), and Series 600 (compact for snack businesses). Targeted at hotels, restaurants, catering companies, and institutional kitchens.
• Professional Dishwashers (Lavastoviglie Professionali) Professional dishwashers for commercial kitchens including glass washers, front-load, hood-type, and conveyor dishwashers. Offered in three lines: Basic Line (robustness and reliability), Value Line (savings and technology, including the AF57 model), and Performance Line (excellence in washing).
• Series 900 Cooking Line Most powerful and massive cooking equipment line with powerful burners and 20/10 support surface. Ideal for the most demanding chefs and high-productivity kitchens; spans 133 models (e.g., as deployed at Kempinski Emirates Palace Abu Dhabi).
• Series 700 Cooking Line Cooking equipment line designed for à la carte restaurants, bistros, boutique hotels, and wine bars. Features technology, comfort, and safety with high performance in reduced spaces; used by Ristorante Galleria 24 (Italy) and Gilde Opleidingen hospitality school (Netherlands).
• Series 600 Cooking Line Compact cooking equipment delivering high power in a smaller footprint. Designed for quick but quality service in the snack sector.
• Salamanders (Salamandre) Salamander cooking equipment offered as fixed, mobile, or with ultra-fast heating elements (including infrared resistance). Solutions for grilling, finishing, and gratinating in open kitchens.
• Basic Line Dishwashers Dishwasher line emphasizing robustness and reliability for commercial kitchen operators.
• Value Line Dishwashers Dishwasher line focused on savings and technology, including the AF57 model and the WiFi-connected ATA Connect products.
• Performance Line Dishwashers Dishwasher line representing excellence in washing performance, including hood-type models capable of record speeds of 1440 plates/hour.
• ATA Connect WiFi-Connected Dishwashers WiFi-connected dishwasher line featuring remote monitoring by service technicians, real-time error notifications (sometimes before the user is aware), and preventive maintenance alerts. Awarded Innovation Smart Label by HostMilano and POLI.design in 2019.
• Spare Parts & After-Sales Service Authorized after-sales service offering installation information, manuals, connection diagrams, and spare parts ordering via smartphone QR code. Spare parts are guaranteed up to 10 years after a product model's production end and shipped within 24 hours of order.

Quantifiable outcome

• Saves 50% water and energy at equal washing result
• +4 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elettrobar: Elettrobar is an Italian specialist manufacturer of professional glasswashers and dishwashers for the HORECA sector. It is a direct, Italian peer to ATA on the warewashing side and competes for the same dealer and end-customer base.
• Winterhalter: Winterhalter is a German specialist in professional dishwashing systems for restaurants, hotels, and catering, with a strong focus on water/energy efficiency and connected service. It is the closest direct peer to ATA's dishwasher portfolio and shares ATA's premium, efficiency-led positioning.
• MKN: MKN is a German family-owned manufacturer of professional cooking equipment for hotels, restaurants, and catering. It overlaps directly with ATA's modular cooking line and shares a similar mid-sized, family-owned, premium European manufacturer profile.
• Hoshizaki: Hoshizaki is a Japanese global manufacturer of commercial kitchen equipment with a strong position in professional dishwashers, ice machines, and refrigeration. It is a direct peer on the warewashing side and competes with ATA in HORECA channels worldwide.
• Hobart (ITW): Hobart is a leading manufacturer of commercial cooking, food preparation, and warewashing equipment, serving foodservice and HORECA customers worldwide. It is among the most direct comparables to ATA in both professional cooking lines and professional dishwashers.
• Rational AG: Rational is the global leader in combi-oven technology for professional kitchens, serving hotels, restaurants, and catering operations. It is comparable to ATA on the professional cooking equipment side, with a similar premium, German-engineering positioning and global dealer network.
• SMEG Professional: SMEG is an Italian manufacturer of professional kitchen equipment with a strong Made-in-Italy premium brand and global HORECA presence. It is highly comparable to ATA on country-of-origin positioning, premium brand, and professional cooking equipment portfolio.

Broad incumbents

• Electrolux Professional: Electrolux Professional is a large, listed global manufacturer of professional food service, beverage, and laundry solutions. It competes with ATA across cooking and warewashing but as part of a much broader portfolio with global scale, brand, and R&D budget that exceed ATA's.
• Ali Group: Ali Group is an Italian-owned global leader in commercial foodservice equipment, owning dozens of brands across cooking, warewashing, and refrigeration. It is a broad incumbent that competes with ATA across multiple categories via its brand portfolio and global distribution.
• Middleby Corporation: Middleby is a US-listed conglomerate owning dozens of commercial kitchen brands (e.g., TurboChef, Blodgett, Celfrost). It is a broad incumbent that competes with ATA on professional cooking equipment and increasingly on connected kitchen platforms, with materially greater resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATA