Southwest Institute of Healing Arts

What Southwest Institute of Healing Arts does

Southwest Institute of Healing Arts (SWIHA) is a private, nationally accredited vocational college founded in Tempe, Arizona in approximately 1992 by KC Miller. It delivers holistic wellness education across diploma, certificate, and associate degree formats, with core programs in massage therapy (Therapeutic and Ayurvedic Bodywork tracks), the Integrative Healing Arts Practitioner (750-hour on-campus, 780-hour online), Western Herbalism, Holistic Health and Wellness Coaching, Yoga Teacher Training (800-hour I AM Yoga Therapy accredited by IAYT), and an associate degree in Holistic Health Care. Revenue is generated primarily through tuition for 600+ hour vocational programs (eligible for federal financial aid), pay-as-you-go massage therapy continuing education (CEU) courses for which SWIHA is one of the largest approved U.S. providers, shorter Certificate of Excellence offerings, and paid events such as the annual Peak Performance Conference & Firewalk.

SWIHA operates a dual-channel delivery model combining a single Tempe campus with fully online diplomas, supported by Canvas LMS and an Orbund student information system. Go-to-market is sales-led through an admissions coaching team and event-driven via monthly Gifts and Graces open houses, discipline-specific open houses, and webinars; community engagement is reinforced across Facebook, Instagram, YouTube, TikTok, and Twitter. The institution is ACCET-accredited, an approved NCBTMB provider, and is licensed by the Arizona State Board of Massage Therapy, and it operates wholly-owned subsidiaries (Spirit of Yoga public studio, Southwest Institute of Natural Aesthetics, Healing Pages Bookstore, Our Success Center) that extend the brand into adjacent verticals and provide lifetime entrepreneurial support to graduates. In 2026, SWIHA is consolidating its three Tempe-area buildings into a unified campus at Tempe City Towers.

Name

Southwest Institute of Healing Arts

Legal name

Southwest Institute of Healing Arts

Website

https://swiha.edu

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Southwest Institute of Healing Arts is a private, ACCET-accredited vocational college in Tempe, Arizona, offering on-campus and online diplomas, certificates, and an associate degree in massage therapy, yoga therapy, holistic health coaching, herbalism, and integrative healing arts.

Ownership category

akta.pro rank

Product category

Holistic Health Education

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYEDAOALAH

Massage Therapy & Bodywork

Education/Vocational, Technical & Trade Education/Beauty, Cosmetology & Personal Care Training

SECONDARYEDAAAHAH

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHSALANAJ

Massage Therapy Schools & Certification Programs

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

Keywords

• Holistic health education
• Massage therapy training
• Yoga teacher training
• Wellness coaching programs
• Continuing education courses

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition - Diploma and Degree Programs: SWIHA generates revenue through tuition fees for vocational diploma programs (600+ hours), associate degrees in Holistic Health Care, and various certificate programs. Programs include Massage Therapy, Integrative Healing Arts Practitioner, Holistic Health and Wellness Coaching, Western Herbalism, and Yoga Therapy. Financial aid is available for eligible programs.
2. Continuing Education (CEU) Courses: SWIHA offers hundreds of approved massage therapy CEU courses ranging from 4 to 60 credit hours. These courses include Aromatherapy, Cranial Unwinding, Medical Massage, Myotherapy, Polarity, Reflexology, Reiki, Breast Health, and more. Many CEUs are approved by NCBTMB.
3. Certificate of Excellence Programs: Avocational certificate programs designed for personal or professional development, including Yoga Nidra (100 hours), Urban Gardening & Practical Herbalism (100 hours), Healing Botanicals & Earth Ceremonies (100 hours), and Modern Spirituality Celebrant (200 hours).
4. Event Registrations: Revenue generated from paid events such as the Peak Performance Conference & Firewalk ($199 standard, early bird pricing available at $125-$149). Community events like Gifts and Graces are complimentary.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Southwest Institute of Healing Arts is an accredited holistic health college that delivers diploma, certificate, and associate degree programs in massage therapy, integrative healing arts, yoga therapy, western herbalism, holistic health coaching, and hypnotherapy through both on-campus (Tempe, Arizona) and online channels. The institution also sells hundreds of NCBTMB-approved Massage Therapy Continuing Education (CEU) courses ranging from 4 to 60 credit hours, plus short-form Certificates of Excellence in areas such as Yoga Nidra, Modern Spirituality Celebrant, and Urban Gardening & Practical Herbalism.

Product overview

Southwest Institute of Healing Arts (SWIHA) is an award-winning, nationally accredited educational institution offering holistic wellness education through a diverse portfolio of certificate, diploma, and degree programs. The institution provides both online and on-campus learning options at its Tempe, Arizona campus. Core programs include Massage Therapist Training (Therapeutic and Ayurvedic Bodywork tracks), Integrative Healing Arts Practitioner, Integrative Yoga Therapy, Western Herbalism, Holistic Health & Wellness Coaching, and Yoga Teacher Training. The school also offers hundreds of Massage Therapy CEU courses, making it one of the largest approved CEU providers in the country. Additional offerings include certificate programs in Yoga Nidra, Modern Spirituality Celebrant, Healing Botanicals & Earth Ceremonies, and Urban Gardening. The institution operates a Massage Clinic for student practical experience and hosts monthly Gifts & Graces community events. SWIHA is affiliated with the Amrit Yoga Institute for Yoga Therapy training and partners with Southwest Institute of Natural Aesthetics (SWINA), Spirit of Yoga, and other related entities.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapist Training Program Nearly three-decade massage therapy training program offering Therapeutic and Ayurvedic Bodywork tracks with full-time and part-time options; designed for individuals pursuing Arizona state massage licensure (700 hours required).
• Integrative Healing Arts Practitioner Program

Quantifiable outcome

• NCBTMB approved provider number: 450425-07
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Amrit Yoga InstitutecoreStrategic or Co-development PartnerSWIHA is a training site for the entire 800-hour I AM Yoga Therapy Professional training, recognized and accredited by the International Association of Yoga Therapists. The program is based on teachings founded in yoga, meditation and Self-realization, developed by Yogi Amrit Desai.
• International Association of Yoga Therapists (IAYT)coreTechnology or IntegrationThe 800-hour I AM Yoga Therapy Professional training offered at SWIHA is recognized and accredited by IAYT. This accreditation provides graduates with industry-recognized credentials for yoga therapy practice.
• National Certification Board for Therapeutic Massage and Bodywork (NCBTMB)coreTechnology or IntegrationSWIHA is an approved CEU provider (provider number 450425-07) and many of their massage therapy courses are approved by NCBTMB. Their assigned school code is 032462-00. This partnership enables massage therapists to fulfill continuing education requirements.
• Arizona State Board of Massage TherapycoreTechnology or IntegrationSWIHA is approved to offer massage therapy CEUs subject to Arizona State Board approval. The school provides digital or printed course certificates upon completion for license renewal purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Everest College (various campuses): Multi-state vocational college network with massage and allied health programs. Comparable regulatory category and federally aided program model, but not niche-aligned on holistic.
• Healing Arts Institute: State-licensed massage therapy school with continuing education offerings. Directly comparable CEU and licensure-prep positioning; smaller and more regional than SWIHA.

Direct peers

• Institute for Integrative Nutrition: Large online health and nutrition coaching school offering holistic practitioner training. Competes most directly with SWIHA's Holistic Health & Wellness Coaching Diploma and online CEU students.
• Cortiva Institute: Multi-state massage therapy and skin care school network with state-licensed programs. Direct competitor in the vocational massage and aesthetics training category.
• National Holistic Institute: Multi-campus massage therapy and holistic health school with online/hybrid programs. Closest direct peer to SWIHA on core massage therapy diploma and CEU business.
• Maryland School of Massage: Long-running licensed massage therapy school offering both therapeutic and advanced training tracks. Comparable state-approved program mix and CEU offering.
• Blue Cliff College: Accredited allied health college offering vocational diplomas including massage therapy. Direct regional competitor model for federally aided career-focused health programs.
• Pacific College of Health and Science: Accredited health sciences college offering certificate, associate, and degree programs in massage, holistic nursing, and integrative health. Strong competitor on the degree-granting, holistic medicine side.

Broad incumbents

• Kripalu Center for Yoga & Health: Yoga teacher training and holistic wellness education provider. Notable because SWIHA's program director Kamini Desai previously trained there; competes for yoga teacher and holistic education tuition.
• National University of Health Sciences: Accredited institution offering degrees in massage, chiropractic, acupuncture, and integrative health. Broader incumbent competing for the same holistic-wellness student demographic across multiple credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swiha
• YouTubeyoutube.com/swihatv
• Facebookfacebook.com/288432405211
• Instagraminstagram.com/swiha_college
• TikToktiktok.com/@swiha_college
• LinkedInlinkedin.com/company/southwest-institute-of-healing-arts

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Institute of Healing Arts