Pains Jacquet

What Pains Jacquet does

Pains Jacquet is a French specialty bread manufacturer operating under Jacquet Brossard, owned since 1995 by Limagrain, a major French agricultural cooperative. The company traces its origins to the 1880 Philibert Jacquet bakery, with 140+ years of heritage in French breadmaking. Pains Jacquet produces a broad portfolio of packaged specialty breads — pain de mie and tartines, burger buns (Brioché, Géant, Classic, Mini, Création, Brasserie lines), hot dog buns, toasts, demi-baguettes, vegan breads, and world/ethnic varieties including Vollkornbrot — all manufactured in two owned workshops in Bourgogne and Auvergne using 100% French wheat flour and formulated without palm oil.

The business is a classic consumer packaged goods (CPG) operation: revenue is generated through volume sales of branded bread products distributed exclusively through French grande distribution channels (hypermarkets, supermarkets, and convenience stores). The customer base is mainstream French consumers/households, with products targeting everyday meals (sandwiches, breakfast), casual occasions (burgers, hot dogs, brunch), and appetizers/snacks. Marketing is content-led and digitally driven: the brand operates a recipe platform on painsjacquet.com as the primary content hub, maintains active social presence across Instagram, Facebook, Pinterest, YouTube, and TikTok, and supplements this with seasonal experiential activations such as the La Maison du Burger summer food truck tour. Retail pricing is set by individual retailers and not publicly disclosed, varying by SKU and format.

The value proposition rests on French manufacturing heritage, clean-label formulations (including Nutri-Score A-rated SKUs and a vegan line), a wide format-and-occasion product matrix, and the supply-chain stability provided by Limagrain cooperative ownership. Strategic emphasis since the early 2000s on nutritional innovation — no palm oil, sans sucres ajoutés, sans additifs — has repositioned the heritage brand to address contemporary health-conscious and dietary-segment consumer expectations while retaining its established shelf presence.

Name

Pains Jacquet

Legal name

Jacquet Brossard

Website

https://painsjacquet.com

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Packaged Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro industry

PRIMARYAFAKAAAA

Bread & Rolls Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

SECONDARYAFAKAAAG

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused)

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

SECONDARYAFAKAAAF

Frozen Bakery Products Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

Keywords

• Packaged bread products
• Burger buns
• Sandwich bread
• French bakery manufacturing
• Specialty baked goods

Headquarters

HQ city

Riom

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail packaged bread and bakery product sales: Pains Jacquet generates revenue through the manufacture and sale of packaged specialty breads sold through French retail chains (hypermarkets, supermarkets, convenience stores). Products include pain de mie, burger buns, hot dogs, tartines, and toasts. Revenue is driven by volume sales through the grande distribution channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Pains Jacquet manufactures and sells packaged specialty breads and bakery products in France, including pain de mie (sandwich bread), burger buns, hot dog buns, tartines, toasts, demi-baguettes, and ethnic/world breads. Products are manufactured in the company's own workshops in Bourgogne and Auvergne using 100% French wheat flour (excluding rye breads), with no palm oil across the range, and are sold through French retail chains (grande distribution). The brand also operates a recipe/content website (painsjacquet.com) supporting product usage.

Product overview

Pains Jacquet is a French bakery company offering specialty breads and baked goods. The product portfolio includes multiple interconnected product lines: Pain de mie & tartines (sandwich bread and toast slices) with varieties like MAXI Tranches, Sans Croûte, and Petites Tranches; Pains Burgers (burger buns) encompassing Brioché Ultra Moelleux, Géant, Classic, Mini Burger, Création, and Brasserie lines; Hot Dog products including Hot Dog Max and standard formats; Pains de table (table breads) with Demi Baguettes and Petits Pains; Toasts for appetizers; Pains du monde (world breads) including Vollkornbrot; and Pains vegan. The company emphasizes French manufacturing with 100% French wheat flour (excluding rye breads), palm oil-free products, and production in Burgundy and Auvergne facilities. Products feature nutritional attributes like Nutriscore ratings and Origin France guarantee labeling.

Differentiator

Problem solved

Functional benefit

Products and services

• Pains Burgers (Burger Buns) Burger bun product line including Brioche Ultra Moelleux, Géant, Classic, Mini Burger, Création, and Brasserie varieties — soft, ready-to-use buns for burger occasions. Targeted at French consumers and households preparing burgers and sandwiches at home.
• Pains de mie & Tartines (Sandwich Bread and Sliced Breads) Sandwich bread and tartine slice products including Sans Croûte, Petites Tranches, Maxi Tranches (Nature and Complet), and Tartine ranges. Sliced breads designed for everyday sandwiches, breakfast and family meals. Includes Nutri-Score A and no-added-sugar variants.
• Pains de table (Table Breads) Table bread products including Demi-Baguettes and Petits Pains précuits for everyday meals.
• Hot Dog Buns Pre-sliced hot dog buns in maxi and standard formats, designed for quick meal preparation.
• Toasts (Appetizer Toasts) Toast bread products for appetizers and finger-food occasions.
• Pains du monde (World/Ethnic Breads) World bread varieties including ethnic breads and Vollkornbrot.
• Pains vegan (Vegan Breads) Vegan bread products made without animal ingredients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• La Maison du BurgerminorGTM or Marketing PartnerLa Maison du Burger partnered with Jacquet to launch a summer food truck tour coinciding with the FIFA World Cup. Jacquet's burger buns were featured in the food truck, and the activation served as a marketing event to promote Jacquet products during a major sporting event. The partnership appears campaign-based and seasonal.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Picard Surgelés: French specialty frozen food retailer with strong own-brand bread, viennoiserie and burger bun assortment. Indirect competitor for at-home consumption occasions and reference point for French premium frozen bakery.
• St Michel: French family-owned biscuit and packaged cake/bread producer with growing retail presence in viennoiserie and madeleines. Adjacent packaged bakery competitor with shared French retail customers and similar CPG dynamics.

Direct peers

• Banette (Brueggen): French packaged bread brand specializing in baguettes and viennoiserie, owned by Brueggen. Direct competitor in French retail with overlapping everyday bread and specialty formats.
• La Boulangère (Brueggen): French packaged bread and viennoiserie brand (formerly Brueggen), offering bio/organic and standard breads in French retail. Competes head-to-head with Jacquet in packaged everyday breads.
• Bridor: French specialty bakery manufacturer producing frozen and par-baked breads, viennoiserie, and burger buns for retail and foodservice. Direct overlap with Jacquet's pain de mie, demi-baguette, and burger bun categories.
• Délifrance: French-owned frozen and par-baked bakery specialist serving retail, foodservice, and QSR across Europe. Comparable product portfolio in viennoiserie, breads, and burger buns with similar CPG-grade manufacturing.
• Pasquier: Major French family-owned bakery group producing viennoiserie, breads, and brioche for retail. Competes with Jacquet in packaged brioche, burger buns, and everyday breakfast breads across French grande distribution.
• Harrys (Barilla France): Leading French packaged pain de mie and burger bun brand, now owned by Barilla. Directly competes with Jacquet in the same retail channels with overlapping product formats (sandwich bread, burger buns).

Broad incumbents

• Grupo Bimbo: Global largest bakery company with broad packaged bread, buns, and sweet baked goods portfolio. While primarily Americas-focused, Bimbo provides strategic context as a global scale benchmark for Jacquet's category.
• Vandemoortele: Belgian-based European bakery group producing frozen breads, viennoiserie, and plant-based products across B2B and retail. Broader geographic and portfolio footprint but overlapping product categories with Jacquet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@painsJacquet
• Facebookfacebook.com/jacquetfrance
• LinkedInlinkedin.com/company/pains-jacquet
• Instagraminstagram.com/painsjacquet
• Pinterestpinterest.fr/JacquetFrance
• TikToktiktok.com/@painsjacquet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pains Jacquet