Custom
- Company typePrivate
- Founded1946
- HeadquartersForel, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingServices
Custom firmographics
Firmographics- Name
- Custom
- Legal name
- Brauchli SA
- Website
- https://brauchli-sa.ch
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Custom industry classification
Industry- Product category
- Heating and Cooling Installation Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- General Bldg Contractors - Nonresidential Bldgs (1540)
- akta.pro primary industry
- New Construction HVAC Rough-In & Final Set (Residential/Light Commercial) (HSAOAGAL)
- akta.pro secondary industries
- Hydronic/Baseboard Radiant Heating Service (HSAOACAE), Chillers, Boilers & Central Plant Operations (BPABACAG)
Keywords
Where Custom is headquartered
LocationHeadquarters
- HQ city
- Forel
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Custom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Heating and Cooling Installation Services: Project-based installation of heating and cooling systems for new construction, renovation, and transformation projects. Services include design, installation, and commissioning of complete systems including heat pumps, district heating connections, and distribution networks.
- Maintenance Contracts: Ongoing maintenance services offered on a customizable basis including general or partial installation maintenance, periodic monitoring via site visits or remote management, and establishment and allocation of heating and hot water operating costs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Custom product offering
Product offeringCore offering
Brauchli SA designs, installs, and commissions heating and cold production systems for industrial, commercial, and residential buildings across the Arc lémanique region of French-speaking Switzerland. Core work covers heat pumps (water-to-water), geothermal probes, lake-water heat exchange, district heating connections, underfloor heating, and radiant/active beam ceilings. The company also delivers preventive water treatment, ongoing maintenance contracts, and 24/7 emergency breakdown service.
Product overview
Brauchli SA is a service company specializing in heating installations and cold production (cooling/climate control) for industry, services, and residential buildings. The company operates as part of the HOLDINOVA group and offers a portfolio of services including heating system installation, cooling/cold production, water treatment, and maintenance contracts. Core offerings include large-scale construction projects, small-to-medium transformations, and preventive maintenance services. The company provides end-to-end project support from energy consulting through to installation commissioning, primarily serving the Lake Geneva region (Arc lémanique) in French-speaking Switzerland.
Differentiator
Problem solved
Functional benefit
Products and services
- Heating System Installation (Installations de chauffage)
- Cold Production and Cooling (Production de froid)
- Large-Scale Construction Projects (Grands chantiers)
- Small and Medium Transformations (Petites et moyennes transformations)
- Water Treatment (Traitement de l'eau)
- Maintenance and Servicing Contracts (Entretien et maintenance)
Quantifiable outcome
- 4 heat pump systems producing 43 kW heating and 18 kW cooling per building for residential complexes
- +2 more outcomes
Companies that use Custom
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Custom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Custom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HOLDINOVAcoreParent company of the HOLDINOVA group (19 companies). HOLDINOVA manages gas network serving 152 communes in Vaud, Valais, and Fribourg cantons. Group companies provide integrated solutions in heating (Brauchli, Taxa), ventilation (Roos Ventilation), sanitation (Joseph Diémand), general contracting (Holdibat), solar energy (Agena, NovoEnergies), and organic waste recycling (Ecorecyclage).
Scale indicators4 records
Recent moves4 records
Custom competitors and assessment
Company assessmentDirect peers
- Toscano AG: Swiss HVAC and building services contractor serving commercial and industrial clients with heating and cooling installations. Comparable service offering and similar enterprise client focus in Suisse romande and broader Switzerland.
- Avesco AG: Swiss building services and HVAC contractor active in heating, cooling, and ventilation for commercial and industrial customers. Comparable in mid-to-large scale heating installation projects in the Swiss market.
- Meier-Kopp Service AG: Swiss heating, ventilation, and sanitary contractor with comparable regional service model and enterprise client base. Direct competitor for industrial and commercial heating installation projects.
- Taxa SA: Sister company within HOLDINOVA, also specializing in heating installations in Suisse romande. Effectively a same-group peer competing for adjacent heating project work in the same region.
- Weishaupt AG Schweiz: Swiss subsidiary of Weishaupt, specializing in burner and heating system installation, service, and maintenance. Comparable in industrial/commercial heating installation with strong technical service orientation.
- Bührer + Weissenborn AG: Swiss heating and plumbing contractor with multi-decade heritage, serving industrial, commercial, and residential clients. Comparable in established regional heating contractor profile and apprenticeship-driven workforce model.
- Roos Ventilation: HOLDINOVA group sibling focused on HVAC ventilation and air conditioning. Closely comparable in regional service-contractor model, target client base, and integration with the group's broader building-services offering.
Broad incumbents
- Hälg & Co. AG: Established Swiss multi-discipline building services contractor covering HVAC, heating, and facility management across multiple cantons. Comparable to Brauchli's HVAC scope but with broader geographic reach and larger scale.
- ENGIE Solutions Schweiz: Swiss arm of global energy services group offering integrated heating, cooling, and energy-efficiency solutions to industrial and commercial clients. Comparable in enterprise heating/cooling installations but at national scale with deeper capital.
- Bouygues Energies & Services en Suisse: Swiss subsidiary of Bouygues E&S, providing multi-trade building services including HVAC, heating, and energy management. Competes for large nonresidential HVAC contracts across Switzerland with broader service portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Custom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom leadership team
Management profileNumber of profiles
Custom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom
What does Custom do?
Brauchli SA designs, installs, and commissions heating and cold production systems for industrial, commercial, and residential buildings across the Arc lémanique region of French-speaking Switzerland. Core work covers heat pumps (water-to-water), geothermal probes, lake-water heat exchange, district heating connections, underfloor heating, and radiant/active beam ceilings. The company also delivers preventive water treatment, ongoing maintenance contracts, and 24/7 emergency breakdown service.
Is Custom a public or private company?
Custom is a private company. It is classified as corporate owned and is currently operating.
When was Custom founded?
Custom was founded in 1946. It employs 101 to 250 people.
Where is Custom based?
Custom is headquartered in Forel, Switzerland, in the Europe region.
How does Custom make money?
Two revenue lines are on record. Heating and Cooling Installation Services are the primary driver. The others are maintenance Contracts.
Who are Custom's main competitors?
Direct peers on record are Toscano AG, Avesco AG, Meier-Kopp Service AG, Taxa SA, Weishaupt AG Schweiz, Bührer + Weissenborn AG and Roos Ventilation. Broad incumbents are Hälg & Co. AG, ENGIE Solutions Schweiz and Bouygues Energies & Services en Suisse.
Does Custom have an API?
No public API is recorded for Custom.
What industry is Custom in?
Custom's product category is Heating and Cooling Installation Services. Its primary akta.pro industry code is HSAOAGAL, New Construction HVAC Rough-In & Final Set (Residential/Light Commercial), with a secondary code of HSAOACAE, Hydronic/Baseboard Radiant Heating Service. Its NAICS code is 23822 and its SIC code is 1540.