Casmara Cosmetics

What Casmara Cosmetics does

Casmara Cosmetics is a privately held Spanish skincare company founded in 1974-1975 and headquartered in Paterna, Valencia. The company develops and distributes cosmeceutical skincare formulations organized into themed collections (RGNERIN, Q10 Rescue, INFINITY, Urban Protect, Hydra Lifting, Age Defense, Luxury, Radiant-C, Shine Control, Purifying, Antioxidant) addressing concerns including aging, hydration, firmness, brightening, purifying, and oil control. Its product portfolio spans consumer facial care (cleansers, moisturizers, serums, ampoules, eye creams, sheet masks, multi-benefit balms), body care (body oils, moisturizers, hand creams, anti-cellulite treatments, neck and décolleté products), and professional-grade treatments including algae peel-off masks, multi-phase protocols, and biological serums for spa and beauty-center use.

The company's underlying technology centers on active-ingredient cosmeceutical formulation (Coenzyme Q10 complexes, antioxidants, algae-based compounds, specialized blends) rather than software or digital platforms. Two notable technology touchpoints exist: a "3D Facial Diagnosis Technology" deployed at partner Casmara Centers that delivers skin analysis and personalized product recommendations, and a consumer-facing "Skincheck" online diagnostic tool on casmara.us that guides users through skin-type and concern-based product matching. Neither is described in AI terms; they appear to be rule-based diagnostic and recommendation systems.

Casmara operates a three-channel go-to-market: (1) direct-to-consumer e-commerce via casmara.us selling to individual end-consumers globally; (2) a B2B professional channel recruiting "Casmara Centers" — beauty centers, spas, and skincare professionals — equipped with the 3D diagnosis technology and supplied with professional-only product lines and multi-phase treatment protocols; and (3) a regional distributor recruitment program that wholesales Casmara products in international territories. Revenue is generated through one-time product and protocol sales across both B2C and B2B channels. The company employs 51-100 people, is currently celebrating its 50th anniversary, and shows no evidence of external institutional investment, M&A activity, or public listing.

Name

Casmara Cosmetics

Legal name

Casmara

Website

https://casmara.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Casmara Cosmetics is a privately held Spanish skincare company (founded 1974, HQ in Paterna, Valencia) that formulates and sells cosmeceutical facial, body, and professional-grade treatments through DTC e-commerce, a network of recruited Casmara beauty centers, and regional distributors, serving both end consumers and cosmetics professionals.

Ownership category

akta.pro rank

Product category

Professional and Consumer Skincare Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Professional Skincare & Facial Treatments (CRABALAF), Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Eye & Lip Skincare (CRABAAAC), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Facial skincare cosmetics
• Professional cosmeceuticals
• Algae peel-off masks
• Anti-aging skincare treatments
• Body care cosmetics

Headquarters

HQ city

Paterna

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2C Product Sales: Direct-to-consumer sales of facial care and body care cosmetic products through e-commerce website. Includes cleansers, moisturizers, serums, ampoules, eye creams, sheet masks, and multi-benefit balms.
2. B2B Professional Product Sales: Sales of professional-grade cosmetic products and treatments to beauty centers, spas, and cosmetics professionals. Includes professional-exclusive masks, serums, massage creams, and multi-phase treatment protocols.
3. Professional Treatment Protocols: Sale of standardized professional treatment protocols and kits for use in beauty centers. Includes biological facial protocols, firming treatments, and specialized care kits.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Casmara Cosmetics develops, manufactures, and sells skincare products including facial care (cleansers, moisturizers, serums, ampoules, eye creams, masks, balms), body care (body oils, moisturizers, hand creams, anti-cellulite treatments), and professional-grade treatments (algae peel-off masks, multi-phase protocols) sold through its own e-commerce site, professional beauty centers, and regional distributors.

Product overview

Casmara Cosmetics offers a comprehensive skincare product portfolio comprising facial care products including cleansers (3-in-1, Balancing), moisturizers, serums, eye creams, and specialized treatments; body care products including body oils, moisturizers, hand creams, and anti-cellulite treatments; and professional-grade treatments and masks. The product line is organized into collections including INFINITY, Q10 RESCUE, RGNERIN, Urban Protect, Purifying, Antioxidant, Hydra Lifting, Age Defense, Luxury, Radiant-C, and Shine Control, targeting various skin concerns from anti-aging to hydration to oil control.

Differentiator

Problem solved

Functional benefit

Brands

• RGNERIN: Anti-aging skincare collection targeting wrinkles and skin renewal.
• Q10 RESCUE
• INFINITY
• Urban Protect
• Hydra Lifting
• Luxury/Sensations
• Antioxidant
• Radiant-C
• Shine Control
• Purifying

Products and services

• SENSATIONS HYDRO-NUTRI REVITALIZING CREAM Revitalizing moisturizer from the Sensations/Luxury collection for facial care, targeting loss of vitality.
• RGNERIN NUTRI+ WRINKLE CREAM Anti-wrinkle cream from the RGNERIN collection for facial care, targeting expression lines and wrinkles.
• CLEANSER 3 IN 1 Multi-functional 3-in-1 cleanser for facial care and make-up removal.
• BALANCING CLEANSER Balancing cleanser for facial care, suited to balancing skin types.
• RGNERIN WRINKLE SERUM Anti-wrinkle serum from the RGNERIN collection for facial care, targeting expression lines and signs of aging.
• HYDRO-NUTRI WRINKLE CREAM Hydrating anti-wrinkle cream for facial care, combining moisturization with anti-aging action.
• Multibenefit 7in1 Balm Seven-in-one multi-benefit balm for facial care, serving as an exclusive all-in-one treatment.
• Oxygenating Mask Professional-grade oxygenating facial mask for facial care.
• Natural Peeling Tri-Active Three-action peeling treatment (Three Action Peel) for facial care.
• Sublime Effect Body Oil Body oil for sublime effect skin treatment in body care.
• Body Moisturizing Cream Moisturizing cream for body care.
• Recovery Hand Cream Restorative hand cream for hand care.
• Body Sculptor Reducing and anti-cellulite cream for body contouring.
• Intensive Slimming Firming Kit Remodeling and firming treatment kit for body care.
• Neck and Décolleté Cream Cream for neck and décolleté area treatment to address neck and neckline flaccidity.
• Algae Peel-off Facial Mask Prestige Professional algae peel-off facial mask for spa and professional facial treatments.
• Algae Peel-off Body Mask Professional algae peel-off body mask for spa and professional body treatments.
• Purifying Treatment 6 Phases Six-phase purifying facial treatment protocol for professional skincare service delivery.
• Advanced Nacar Treatment Brightening and illuminating nacar treatment for advanced skincare professionals.
• Intensive Perfecting Body Treatment Intensive perfecting body treatment for professional body care services.
• Eye Contour Cream Eye contour cream for the delicate eye area.
• Sheet Mask Collection Collection of facial care sheet masks for at-home skincare use.
• Flash Ampoules Concentrated flash ampoules for intensive facial treatments.
• Super Concentrate Super concentrated treatment for facial care.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Germaine de Capuccini: Spanish professional skincare brand founded in 1964 with a similar dual B2C/B2B model, selling through beauty centers, distributors, and direct channels. Highly comparable given shared Spanish heritage, professional-channel focus, and overlapping product categories.
• Natura Bissé: Spanish premium skincare brand founded in Barcelona, distributing through professional spas, luxury retailers, and DTC. Comparable in heritage, premium positioning, and professional-channel-led GTM, with a more international footprint.
• Sothys: French professional skincare brand with a strong heritage in beauty institutes and spa treatments, offering algae-based and cosmeceutical formulations. Directly comparable on professional-channel DNA and treatment-protocol product model.
• Guinot: French professional skincare brand with a long-standing institute-channel model, treatment protocols, and home-care retail lines. Highly comparable on professional-channel distribution and treatment-driven product architecture.
• Mesoestetic Pharma Group: Spanish dermo-cosmetic and professional skincare company with strong cosmeceutical positioning, professional-channel distribution, and an international footprint. Direct competitor with overlapping product architecture (anti-aging, brightening, professional peels) and shared Spanish manufacturing base.
• Biologique Recherche: French premium skincare brand with a professional-institute channel, high-concentration ampoules, and signature treatment protocols. Comparable on premium positioning, professional-channel exclusivity, and ampoule/concentrate product categories.
• Institut Esthederm: French dermo-cosmetic brand (now part of NAOS group) sold through professional channels and selective retail with cosmeceutical positioning. Comparable on professional-channel focus and efficacy-driven formulation story.
• Maria Galland: French professional skincare brand sold through beauty salons and spas with treatment protocols and home-care lines. Direct peer in the professional-beauty-institute channel with multi-phase treatment offerings similar to Casmara.

Broad incumbents

• Dermalogica: Global professional skincare brand (Unilever-owned) distributed through skin centers, spas, and DTC. Comparable on professional-channel-led GTM and education-driven esthetician model, with a far larger international footprint.
• Eve Lom: Premium skincare brand with professional-treatment heritage now operating at global scale through department stores and DTC. Comparable as a professional-rooted skincare brand that has scaled into broader retail, illustrating both the opportunity and competitive ceiling Casmara faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/casmaraofficial
• Facebookfacebook.com/CASMARAcosmetics
• LinkedInlinkedin.com/company/casmara-cosmetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casmara Cosmetics