New Elements
New Elements GmbH is a Nürnberg-based IT training and consulting firm delivering vendor-certified courses, consulting, and project services to German enterprises and government clients under the IT-Schulungen.com brand, supported by 750+ trainers across 25+ partner locations.
- Company typePrivate
- Founded2003
- HeadquartersNürnberg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Elements does
New Elements GmbH is a Nürnberg, Germany-based IT training and consulting firm operating primarily under the IT-Schulungen.com brand, with over 20 years of presence in the German market. The company delivers a catalog of IT training programs covering Big Data, Cloud Computing, Data Science, IoT, IT-Security, AI, Machine Learning, Software Development, and DevOps, alongside a portfolio of consulting services spanning IT infrastructure, software and database development, Big Data, Azure Cloud, and Business Intelligence. Delivery is handled by a network of over 750 qualified trainers across more than 25 partner locations in Germany, with offerings available as in-house training at client sites, in-house at New Elements facilities, online, and through the Virtual Corporate Academy platform for longer-term continuing education.
The technology stack is centered on the IT-Schulungen.com education platform, augmented by Virtual Labs for hands-on practice, the Qualiero.com social learning platform, and the Constellation Suite for enterprise web analytics. AI is applied at the feature layer through KI-gestützte Lernmethoden (AI-assisted learning methods) for personalized and adaptive learning paths, recommendation engines, and chatbots with natural language processing, though the company does not disclose proprietary models or AI research. The company is a certified partner of major technology vendors including Microsoft, AWS, EC-Council (Top Global Partner of the Year), Linux Foundation, and LPI (Platinum Partner), enabling delivery of vendor-recognized certifications.
The business model is sales-led and project-based, generating revenue from professional services across three streams: IT training and seminars (the core, with 7,000+ seminar requests per year), consulting services for digital transformation and infrastructure projects, and certification programs preparing individuals for vendor credentials. Customers are primarily German enterprise and government organizations (Puma, RWE, Bosch, Allianz, AOK, Fraunhofer, Dataport, Bundesagentur für Arbeit, Media Saturn, Kabel Deutschland), with additional individual and corporate team segments. Pricing is quote-based and not publicly disclosed. Geographic focus is DACH/Germany, with online training offered as the only internationally available channel. The company is privately held by its two Managing Directors, Atasoy Altinci and Michael Deinhard, with no external investors or parent company disclosed.
New Elements firmographics
Firmographics- Name
- New Elements
- Legal name
- New Elements GmbH
- Website
- https://newelements.de
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Elements GmbH is a Nürnberg-based IT training and consulting firm delivering vendor-certified courses, consulting, and project services to German enterprises and government clients under the IT-Schulungen.com brand, supported by 750+ trainers across 25+ partner locations.
- Ownership category
- akta.pro rank
New Elements industry classification
Industry- Product category
- IT Training and Consulting
- NAICS
- Computer Training (61142), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Professional and Management Development Training (611430)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Custom Corporate IT Training & Upskilling Programs (BPAEANAB)
- akta.pro secondary industries
- Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA), Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ), Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH), Infrastructure, Networking & Systems Administration Training (BPAEANAJ), Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI), Emerging Tech & Specialized Computing (IoT, Edge, AR/VR, Blockchain, HPC) (EDABAFAO)
Keywords
Where New Elements is headquartered
LocationHeadquarters
- HQ city
- Nürnberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
New Elements business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IT Training and Seminars: Core revenue stream from providing IT technology training programs including individual coaching, firm seminars (in-house, at their facilities, or online), personalized digital seminars, and bootcamps. Over 7000 seminar requests processed annually.
- Consulting Services: Strategic IT consulting and project implementation services covering IT infrastructure, software development, Big Data, Azure Cloud, Business Intelligence, and digital transformation.
- Certification Programs: Partner certification training and preparation for vendor certifications from AWS, Microsoft, ISC2, EC-Council, CompTIA, Linux Foundation, LPI, and others.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
New Elements product offering
Product offeringCore offering
New Elements GmbH operates an IT training and consulting practice under its IT-Schulungen.com education brand, delivering technology training programs (in-house, at its facilities, or online) and IT consulting/project services. Offerings include vendor certification preparation (AWS, Microsoft, EC-Council, LPI, CompTIA, ISC2, Linux Foundation, etc.) and consulting in IT infrastructure, software/database development, Big Data, Azure Cloud, and Business Intelligence for organizations undergoing digital transformation.
Product overview
New Elements GmbH operates a unified platform-plus-services model centered on IT-Schulungen.com as the core education technology product. The offering combines a digital learning platform with Virtual Labs and the Virtual Corporate Academy as integrated training delivery mechanisms, complemented by consulting services for IT-Infrastruktur, Software Development, Big Data, Azure Cloud, and Business Intelligence. The company functions as both a training technology provider and IT consulting firm, with the IT-Schulungen.com platform serving as the primary customer-facing product for delivering courses, while consulting services support digital transformation and infrastructure projects.
Differentiator
Problem solved
Functional benefit
Products and services
- IT-Schulungen.com Training Programs Specialized IT training and certification programs delivered to enterprises and IT professionals, covering Big Data, Cloud Computing, Data Science, IoT, IT-Security, AI, Machine Learning, Software Development, and Robotics, with delivery in-house, at New Elements facilities, or online.
- IT-Infrastruktur Consulting IT infrastructure consulting services including IT-Security Management, System Management, IT-Konsolidierung (consolidation), Virtualisierung (virtualization), Groupware Messaging, and Network/Server Management for enterprise clients.
- Softwareentwicklung & Datenbankentwicklung (Software & Database Development) Custom software and database development services using Java/.NET, Access/SQL Server, VB/.NET, Oracle, NoSQL, and cloud-ready solutions for enterprise clients.
- Big Data Consulting Big Data services including Datamining, Hadoop/HDInsight, and Parallel Data Warehouse solutions for analyzing large datasets, supporting enterprise analytics initiatives.
- Azure Cloud Services Microsoft Azure cloud services covering Infrastructure, Development & Testing, Web Applications, and Mobile Apps delivered as consulting and implementation projects.
- Business Intelligence Consulting BI services including strategy consulting, planning solutions, projects, standardization, data quality management, dashboards, mobile BI, and BI Competence Center establishment.
- Individual Coaching Personalized one-on-one coaching services tailored to specific organizational requirements and individual learning needs for IT professionals and corporate teams.
- Vendor Certification Programs Partner certification training and preparation programs for vendor credentials from AWS, Microsoft, ISC2, EC-Council, CompTIA, Linux Foundation, LPI, Alibaba Cloud, and other technology vendors.
Quantifiable outcome
- Over 7000 successfully processed seminar requests per year
- +4 more outcomes
Companies that use New Elements
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
New Elements technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature4 records
New Elements partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and standard.
- MicrosoftcoreCertified Microsoft Partner with extensive experience in Microsoft Azure cloud solutions. Provides infrastructure, development & testing, web applications, and mobile apps services using Microsoft technologies. Supports Windows Azure for cloud infrastructure needs.
- Amazon Web Services (AWS)coreAuthorized AWS training partner offering cloud computing certification and training programs.
- EC-CouncilcoreEC-Council Top Global Partner of the Year - the highest partnership tier. Offers cybersecurity certification programs including CEH and other security credentials.
- Linux FoundationcoreLeading open-source training partner providing Linux, Kubernetes, DevOps, and cloud technologies certifications.
- LPI (Linux Professional Institute)coreLPI Platinum Partner - the highest partnership tier. Provides Linux certification and professional development programs.
- CompTIAstandardAuthorized CompTIA training partner offering technology certification programs.
- PECBstandardAuthorized PECB training partner for professional certification programs.
- EXINstandardAuthorized EXIN training partner for professional certification programs.
- ISC2standardAuthorized ISC2 training partner for cybersecurity certification programs.
- IREBstandardAuthorized IREB training partner for requirements engineering certification.
- RapminerstandardTraining partner for RapMiner data mining and analytics software.
- Alibaba CloudstandardAuthorized Alibaba Cloud training partner for cloud computing certifications.
- OpenEDGstandardTraining partner for OpenEDG programming and development certifications.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
New Elements competitors and assessment
Company assessmentDirect peers
- Haufe Akademie: Haufe Akademie is a leading German corporate training provider offering professional development and digital transformation programs to enterprises. Comparable in serving German enterprise customers with combined consulting and training services.
- alfatraining Bildungszentrum: alfatraining is a major German IT training and career-changer education provider with nationwide locations and government-funded programs. Direct competitor serving similar enterprise and career-transitioner segments with comparable vendor-certified course offerings.
- StackFuel: StackFuel is a Germany-based data science and AI training provider offering cohort-based bootcamps and corporate upskilling. Comparable in addressing the German enterprise market for emerging tech training (Big Data, ML, AI) where New Elements also focuses.
- GFN AG: GFN AG is one of Germany's largest IT training providers, offering certified courses in cloud, cybersecurity, and software development across multiple locations. Direct competitor with overlapping enterprise training portfolio, vendor partnerships, and German geographic footprint.
Broad incumbents
- Computacenter: Computacenter is a major European IT infrastructure provider with significant operations in Germany. Comparable broad incumbent offering enterprise IT services, training, and consulting with similar large enterprise and government customers.
- Bechtle AG: Bechtle is one of Europe's largest IT systems integrators and managed services providers with extensive training offerings. Comparable as a broad incumbent in the German IT services market with overlapping enterprise training and consulting capabilities, though IT training is not its core focus.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
New Elements social profiles
Digital presenceNew Elements compliance and trust
Trust signalCompliance4 records
New Elements financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Elements leadership team
Management profileNumber of profiles
Profiles2 records
New Elements funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Elements M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Elements
What does New Elements do?
New Elements GmbH operates an IT training and consulting practice under its IT-Schulungen.com education brand, delivering technology training programs (in-house, at its facilities, or online) and IT consulting/project services. Offerings include vendor certification preparation (AWS, Microsoft, EC-Council, LPI, CompTIA, ISC2, Linux Foundation, etc.) and consulting in IT infrastructure, software/database development, Big Data, Azure Cloud, and Business Intelligence for organizations undergoing digital transformation.
Is New Elements a public or private company?
New Elements is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Elements founded?
New Elements was founded in 2003. It employs 11 to 50 people.
Where is New Elements based?
New Elements is headquartered in Nürnberg, Germany, in the Europe region.
How does New Elements make money?
Three revenue lines are on record. IT Training and Seminars are the primary driver. The others are consulting Services and certification Programs.
Who are New Elements's main competitors?
Direct peers on record are Haufe Akademie, alfatraining Bildungszentrum, StackFuel and GFN AG. Broad incumbents are Computacenter and Bechtle AG. Pluralsight is listed as a peer.
Does New Elements have an API?
No public API is recorded for New Elements.
What industry is New Elements in?
New Elements's product category is IT Training and Consulting. Its primary akta.pro industry code is BPAEANAB, Custom Corporate IT Training & Upskilling Programs, with a secondary code of EDABAFAA, Software Development (Programming, Frameworks, Dev Tools). Its NAICS code is 61142 and its SIC code is 7370.