ASV Packaging
ASV Packaging is a French holding company controlling three subsidiaries that manufacture printed folding cartons, eco-responsible Halopack® trays, and customized pouches for the agro-food industry, consumer goods, and mailing sectors, serving enterprise B2B customers primarily in France.
- Company typePrivate
- Founded2017
- HeadquartersDéols, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASV Packaging does
ASV Packaging is a French holding company controlling three wholly-owned operating subsidiaries — Covepa Michels Packaging (Montierchaume near Châteauroux), CEC Packaging (Le Mans, Valence, and Carmaux), and MSC Packaging — that collectively manufacture printed folding cartons, eco-responsible trays, and customized pouches/envelopes for the agro-food industry, consumer goods sector, and mailing applications. The group's core technology stack is built on offset printing, die-cutting, and folding-gluing of compact cardboard, with the Montierchaume site spanning 30,000 m² (12,000 m² industrial) and processing 15,000 tonnes of cardboard annually at the Covepa Michels subsidiary alone.
The company's flagship product is the Halopack® tray — an eco-responsible packaging solution composed of over 85% cardboard designed as a direct alternative to 100% plastic trays for fresh food, validated as recyclable by CEREC under EN13430 standards and produced under exclusive French license from Dutch technology owner Packable BV. The product portfolio also spans standard folding carton configurations (sleeves, glued-corner boxes, multiple bottom styles, window placements) and customized pouches for tracked mail. Manufacturing heritage traces back to 1939 (Covepa, "Comptoir de Vente des Papiers"), with the current holding structure formed after Philippe Desvéronnières' 2017 management buyout of Covepa-Michels.
ASV Packaging operates a direct B2B sales model targeting enterprise customers in industrial food, retail, catering, and central kitchen segments through multi-year custom packaging contracts. Pricing is quotation-based and not publicly disclosed. The customer base includes named large retailers such as Agromousquetaires (Intermarché and Netto) with 31 references packaged in Halopack, and REWE Group. Since June 30, 2023, Spanish sustainable packaging group HINOJOSA holds a 49% stake, positioning ASV as HINOJOSA's French platform while founders retain majority control. The company's stated mission is the reduction of plastic packaging through cardboard-based alternatives, with French government RESILIENCE plan support backing the Halopack industrialization effort.
ASV Packaging firmographics
Firmographics- Name
- ASV Packaging
- Legal name
- ASV Packaging
- Website
- https://asv-packaging.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASV Packaging is a French holding company controlling three subsidiaries that manufacture printed folding cartons, eco-responsible Halopack® trays, and customized pouches for the agro-food industry, consumer goods, and mailing sectors, serving enterprise B2B customers primarily in France.
- Ownership category
- akta.pro rank
ASV Packaging industry classification
Industry- Product category
- Cardboard Packaging Manufacturing
- NAICS
- Folding Paperboard Box Manufacturing (322212)
- SIC
- Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)
- akta.pro secondary industry
- Meat, Poultry & Seafood Packaging (MAP/Vacuum/Skin) (IMALAHAF)
Keywords
Where ASV Packaging is headquartered
LocationHeadquarters
- HQ city
- Déols
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
ASV Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Folding Carton Packaging: Manufacture and sale of printed folding cartons for agro-food industries and consumer goods. Revenue generated through direct B2B sales of customized packaging solutions.
- Halopack® Eco-Responsible Trays: Production and sale of eco-responsible tray packaging as alternative to 100% plastic trays for fresh food packaging. Licensed technology from Packable BV for exclusive French market exploitation.
- Pouches and Envelopes: Production of personalized envelopes and pouches for mailing letters or objects with tracked shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom packaging solutions - pricing upon request |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ASV Packaging product offering
Product offeringCore offering
ASV Packaging manufactures and sells printed cardboard folding cartons, eco-responsible Halopack® trays (composed of over 85% cardboard as an alternative to 100% plastic food trays), and personalized pouches and envelopes. The company specializes in offset printing, die-cutting, and folding-gluing of compact cardboard for the agri-food industry and consumer goods sector, operating through three French industrial subsidiaries. Its core mission is the reduction of plastic packaging through recyclable cardboard-based alternatives.
Product overview
ASV Packaging is a holding company controlling three packaging subsidiaries (Covepa Michels Packaging, CEC Packaging, and MSC Packaging) across three industrial sites in France. The company's core product portfolio centers on sustainable packaging solutions with a mission to reduce plastic packaging. The main product lines include: (1) Barquettes Halopack® - eco-responsible trays composed of over 85% cardboard as an alternative to 100% plastic, validated recyclable by CEREC and meeting EN13430 standards; (2) Boîtes pliantes en carton - folding carton boxes with various configurations for the agri-food and consumer goods industries; and (3) Pochettes et enveloppes - customized pouches and envelopes for tracked mail. The company operates as a specialist in offset printing, die-cutting, and folding-gluing of compact cardboard, with total capacity of processing approximately 15,000 tonnes of cardboard annually.
Differentiator
Problem solved
Functional benefit
Brands
- Halopack®: Eco-responsible cardboard trays as alternative to 100% plastic trays for fresh food packaging, providing same food preservation properties including MAP and skin vacuum packaging. Produced under license from Dutch company Packable BV.
Products and services
- Barquettes Halopack® (Eco-responsible food trays) Eco-responsible food packaging trays composed of over 85% cardboard, offered as an alternative to 100% plastic trays for fresh food packaging (industrial food producers, caterers, central kitchens, large retailers). Provides equivalent food preservation properties via MAP (Modified Atmosphere Packaging) or vacuum skin packaging, and is validated as recyclable by CEREC under EN13430 standards. Produced under exclusive French license from Packable BV.
- Boîtes pliantes en carton (Printed folding carton boxes) Custom printed folding cartons manufactured via offset printing, die-cutting and folding-gluing of compact cardboard for the agri-food industry and consumer goods sector. Available in multiple configurations: sleeves, pouches, straight-flap, alternating tucked flap, opposing flap, glued flap boxes; 4-corner and 6-corner glued boxes; semi-automatic, automatic, and reinforced automatic bottoms; window placement; and personalized finishing.
- Pochettes et enveloppes (Custom pouches and envelopes) Customized pouches and envelopes for sending letters or objects via tracked mail format, produced by ASV Packaging for B2B customers.
Quantifiable outcome
- Halopack tray validated recyclable by CEREC (March 2021)
- +1 more outcomes
Companies that use ASV Packaging
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
ASV Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ASV Packaging partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Packable BVcorePackable BV granted ASV Packaging exclusive license for Halopack® technology exploitation in France. MAP & Skins Cartons Packaging was created as ASV Packaging's subsidiary for Halopack® activities. The Halopack network extends to Holland, Belgium, England, Italy, Spain, Germany, Lithuania, and Australia.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ASV Packaging competitors and assessment
Company assessmentBroad incumbents
- Smurfit Kappa Group: Irish-headquartered global paper-based packaging giant with operations across corrugated, folding cartons, and other paper packaging categories. Broad incumbent competing in adjacent packaging categories rather than specializing in ASV's folding carton/MAP tray niche.
- Mondi Group: UK-listed global packaging and paper group with significant European operations across corrugated, kraft paper, and flexible packaging. Broad incumbent in paper packaging with much larger scale and broader product portfolio than ASV.
- Stora Enso: Finnish-Swedish forest products company with major packaging board and consumer packaging operations. Comparable as a paperboard supplier and packaging manufacturer in European markets, though with far broader scope than ASV.
- Sealed Air Corporation: US-based global food packaging company specializing in protective and food packaging, including MAP and vacuum skin technologies. Comparable in food preservation packaging technology but operates at much larger global scale than ASV.
Direct peers
- Huhtamäki: Finnish global food packaging specialist with food service and consumer goods product lines. Highly comparable as a food-focused packaging manufacturer with sustainability initiatives targeting plastic substitution in food applications.
- AR Packaging: European specialty packaging group focused on folding cartons, flexibles, and barrier packaging for food and consumer goods. Comparable as a European folding carton specialist serving similar end markets, with comparable size and focus.
- Graphic Packaging Holding Company: US-based global manufacturer of paperboard packaging, including folding cartons, for food and beverage customers. Directly comparable as a folding carton specialist serving agro-food end markets with sustainability-focused product lines.
- Mayr-Melnhof Karton: Austrian-European leader in recycled folding boxboard and folding cartons. Comparable as a European paperboard packaging converter serving similar food and consumer goods customers with similar offset printing and converting capabilities.
Regional players
- Lacroix Group: French packaging manufacturer with activities in cardboard packaging and printed packaging solutions. Comparable as a domestic French packaging competitor in the same geographic market, serving similar agro-food customer segments.
- Saica Group: Spanish family-owned paper and packaging group with significant Southern European presence. Comparable as a regional paper packaging competitor operating in the same Iberian-Southern European geography as ASV's HINOJOSA parent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ASV Packaging social profiles
Digital presenceASV Packaging compliance and trust
Trust signalCompliance2 records
ASV Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASV Packaging leadership team
Management profileNumber of profiles
Profiles1 record
ASV Packaging subsidiaries and ownership
Company hierarchySubsidiaries3 records
ASV Packaging funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASV Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASV Packaging
What does ASV Packaging do?
ASV Packaging manufactures and sells printed cardboard folding cartons, eco-responsible Halopack® trays (composed of over 85% cardboard as an alternative to 100% plastic food trays), and personalized pouches and envelopes. The company specializes in offset printing, die-cutting, and folding-gluing of compact cardboard for the agri-food industry and consumer goods sector, operating through three French industrial subsidiaries. Its core mission is the reduction of plastic packaging through recyclable cardboard-based alternatives.
Is ASV Packaging a public or private company?
ASV Packaging is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASV Packaging founded?
ASV Packaging was founded in 2017. It employs 11 to 50 people.
Where is ASV Packaging based?
ASV Packaging is headquartered in Déols, France, in the Europe region.
How does ASV Packaging make money?
Three revenue lines are on record. Folding Carton Packaging is the primary driver. The others are halopack® Eco-Responsible Trays and pouches and Envelopes.
Who are ASV Packaging's main competitors?
Broad incumbents on record are Smurfit Kappa Group, Mondi Group, Stora Enso and Sealed Air Corporation. Direct peers are Huhtamäki, AR Packaging, Graphic Packaging Holding Company and Mayr-Melnhof Karton. Regional players are Lacroix Group and Saica Group.
Does ASV Packaging have an API?
No public API is recorded for ASV Packaging.
What industry is ASV Packaging in?
ASV Packaging's product category is Cardboard Packaging Manufacturing. Its primary akta.pro industry code is IMALACAA, Corrugated Packaging (Boxes, Sheets, Pads), with a secondary code of IMALAHAF, Meat, Poultry & Seafood Packaging (MAP/Vacuum/Skin). Its NAICS code is 322212 and its SIC code is 2650.