ASV Packaging

What ASV Packaging does

ASV Packaging is a French holding company controlling three wholly-owned operating subsidiaries — Covepa Michels Packaging (Montierchaume near Châteauroux), CEC Packaging (Le Mans, Valence, and Carmaux), and MSC Packaging — that collectively manufacture printed folding cartons, eco-responsible trays, and customized pouches/envelopes for the agro-food industry, consumer goods sector, and mailing applications. The group's core technology stack is built on offset printing, die-cutting, and folding-gluing of compact cardboard, with the Montierchaume site spanning 30,000 m² (12,000 m² industrial) and processing 15,000 tonnes of cardboard annually at the Covepa Michels subsidiary alone.

The company's flagship product is the Halopack® tray — an eco-responsible packaging solution composed of over 85% cardboard designed as a direct alternative to 100% plastic trays for fresh food, validated as recyclable by CEREC under EN13430 standards and produced under exclusive French license from Dutch technology owner Packable BV. The product portfolio also spans standard folding carton configurations (sleeves, glued-corner boxes, multiple bottom styles, window placements) and customized pouches for tracked mail. Manufacturing heritage traces back to 1939 (Covepa, "Comptoir de Vente des Papiers"), with the current holding structure formed after Philippe Desvéronnières' 2017 management buyout of Covepa-Michels.

ASV Packaging operates a direct B2B sales model targeting enterprise customers in industrial food, retail, catering, and central kitchen segments through multi-year custom packaging contracts. Pricing is quotation-based and not publicly disclosed. The customer base includes named large retailers such as Agromousquetaires (Intermarché and Netto) with 31 references packaged in Halopack, and REWE Group. Since June 30, 2023, Spanish sustainable packaging group HINOJOSA holds a 49% stake, positioning ASV as HINOJOSA's French platform while founders retain majority control. The company's stated mission is the reduction of plastic packaging through cardboard-based alternatives, with French government RESILIENCE plan support backing the Halopack industrialization effort.

Name

ASV Packaging

Legal name

ASV Packaging

Website

https://asv-packaging.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ASV Packaging is a French holding company controlling three subsidiaries that manufacture printed folding cartons, eco-responsible Halopack® trays, and customized pouches for the agro-food industry, consumer goods, and mailing sectors, serving enterprise B2B customers primarily in France.

Ownership category

akta.pro rank

Product category

Cardboard Packaging Manufacturing

NAICS

Folding Paperboard Box Manufacturing (322212)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

akta.pro secondary industry

Meat, Poultry & Seafood Packaging (MAP/Vacuum/Skin) (IMALAHAF)

Keywords

• Cardboard folding cartons
• Eco-responsible food packaging
• Printed packaging solutions
• Halopack cardboard trays
• Sustainable packaging manufacturing

Headquarters

HQ city

Déols

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Folding Carton Packaging: Manufacture and sale of printed folding cartons for agro-food industries and consumer goods. Revenue generated through direct B2B sales of customized packaging solutions.
2. Halopack® Eco-Responsible Trays: Production and sale of eco-responsible tray packaging as alternative to 100% plastic trays for fresh food packaging. Licensed technology from Packable BV for exclusive French market exploitation.
3. Pouches and Envelopes: Production of personalized envelopes and pouches for mailing letters or objects with tracked shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ASV Packaging manufactures and sells printed cardboard folding cartons, eco-responsible Halopack® trays (composed of over 85% cardboard as an alternative to 100% plastic food trays), and personalized pouches and envelopes. The company specializes in offset printing, die-cutting, and folding-gluing of compact cardboard for the agri-food industry and consumer goods sector, operating through three French industrial subsidiaries. Its core mission is the reduction of plastic packaging through recyclable cardboard-based alternatives.

Product overview

ASV Packaging is a holding company controlling three packaging subsidiaries (Covepa Michels Packaging, CEC Packaging, and MSC Packaging) across three industrial sites in France. The company's core product portfolio centers on sustainable packaging solutions with a mission to reduce plastic packaging. The main product lines include: (1) Barquettes Halopack® - eco-responsible trays composed of over 85% cardboard as an alternative to 100% plastic, validated recyclable by CEREC and meeting EN13430 standards; (2) Boîtes pliantes en carton - folding carton boxes with various configurations for the agri-food and consumer goods industries; and (3) Pochettes et enveloppes - customized pouches and envelopes for tracked mail. The company operates as a specialist in offset printing, die-cutting, and folding-gluing of compact cardboard, with total capacity of processing approximately 15,000 tonnes of cardboard annually.

Differentiator

Problem solved

Functional benefit

Brands

• Halopack®: Eco-responsible cardboard trays as alternative to 100% plastic trays for fresh food packaging, providing same food preservation properties including MAP and skin vacuum packaging. Produced under license from Dutch company Packable BV.

Products and services

• Barquettes Halopack® (Eco-responsible food trays) Eco-responsible food packaging trays composed of over 85% cardboard, offered as an alternative to 100% plastic trays for fresh food packaging (industrial food producers, caterers, central kitchens, large retailers). Provides equivalent food preservation properties via MAP (Modified Atmosphere Packaging) or vacuum skin packaging, and is validated as recyclable by CEREC under EN13430 standards. Produced under exclusive French license from Packable BV.
• Boîtes pliantes en carton (Printed folding carton boxes) Custom printed folding cartons manufactured via offset printing, die-cutting and folding-gluing of compact cardboard for the agri-food industry and consumer goods sector. Available in multiple configurations: sleeves, pouches, straight-flap, alternating tucked flap, opposing flap, glued flap boxes; 4-corner and 6-corner glued boxes; semi-automatic, automatic, and reinforced automatic bottoms; window placement; and personalized finishing.
• Pochettes et enveloppes (Custom pouches and envelopes) Customized pouches and envelopes for sending letters or objects via tracked mail format, produced by ASV Packaging for B2B customers.

Quantifiable outcome

• Halopack tray validated recyclable by CEREC (March 2021)
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Packable BVcoreOEM/ Whitelabel/ Licensing Partner · 1 March 2020Packable BV granted ASV Packaging exclusive license for Halopack® technology exploitation in France. MAP & Skins Cartons Packaging was created as ASV Packaging's subsidiary for Halopack® activities. The Halopack network extends to Holland, Belgium, England, Italy, Spain, Germany, Lithuania, and Australia.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smurfit Kappa Group: Irish-headquartered global paper-based packaging giant with operations across corrugated, folding cartons, and other paper packaging categories. Broad incumbent competing in adjacent packaging categories rather than specializing in ASV's folding carton/MAP tray niche.
• Mondi Group: UK-listed global packaging and paper group with significant European operations across corrugated, kraft paper, and flexible packaging. Broad incumbent in paper packaging with much larger scale and broader product portfolio than ASV.
• Stora Enso: Finnish-Swedish forest products company with major packaging board and consumer packaging operations. Comparable as a paperboard supplier and packaging manufacturer in European markets, though with far broader scope than ASV.
• Sealed Air Corporation: US-based global food packaging company specializing in protective and food packaging, including MAP and vacuum skin technologies. Comparable in food preservation packaging technology but operates at much larger global scale than ASV.

Direct peers

• Huhtamäki: Finnish global food packaging specialist with food service and consumer goods product lines. Highly comparable as a food-focused packaging manufacturer with sustainability initiatives targeting plastic substitution in food applications.
• AR Packaging: European specialty packaging group focused on folding cartons, flexibles, and barrier packaging for food and consumer goods. Comparable as a European folding carton specialist serving similar end markets, with comparable size and focus.
• Graphic Packaging Holding Company: US-based global manufacturer of paperboard packaging, including folding cartons, for food and beverage customers. Directly comparable as a folding carton specialist serving agro-food end markets with sustainability-focused product lines.
• Mayr-Melnhof Karton: Austrian-European leader in recycled folding boxboard and folding cartons. Comparable as a European paperboard packaging converter serving similar food and consumer goods customers with similar offset printing and converting capabilities.

Regional players

• Lacroix Group: French packaging manufacturer with activities in cardboard packaging and printed packaging solutions. Comparable as a domestic French packaging competitor in the same geographic market, serving similar agro-food customer segments.
• Saica Group: Spanish family-owned paper and packaging group with significant Southern European presence. Comparable as a regional paper packaging competitor operating in the same Iberian-Southern European geography as ASV's HINOJOSA parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/asv_by
• YouTubeyoutube.com/channel/UCGeNB7JfZ00yidepzLTIRhg
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/halopack-by-asv-packaging
• Instagraminstagram.com/asv_packaging_halopack

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASV Packaging