God Assistans

What God Assistans does

God Assistans is a Sweden-based personal assistance provider founded in 2012 in Sundbyberg, delivering support services to individuals with disabilities under the country's LSS framework (Lag om stöd och service). The group operates an 11+ office network spanning Stockholm, Göteborg, Malmö, Luleå, Sundsvall, Umeå, Norrköping, Piteå, Skellefteå, Gällivare, Oskarshamn, Karlstad, and Växjö, with service lines covering personal assistance for both children and adults. Beyond the core offering, the group has built adjacent subsidiaries including God Juridik (legal support), God Omsorg (care services), and the charitable Hugos Stiftelsen foundation, which runs community initiatives such as the Glädjeruset annual running event.

The business model is anchored in government-regulated recurring revenue. Clients requiring more than 20 hours of assistance per week are funded through Försäkringskassan (the Swedish Social Insurance Agency), while those below that threshold are funded via municipal budgets. Pricing follows the regulator-set hourly "schablonbelopp" (284 SEK/hour as of 2015) paid as a per-client allowance designed to cover wages, training, scheduling, administration, and overhead. Field operations are managed through a tiered leadership structure of regional CEOs under a Group CEO, currently Erik Gustafsson (appointed February 2026). The underlying operational technology is a web-based time reporting system rather than an AI- or analytics-driven platform, reflecting the labor-intensive nature of the service.

Demand drivers are structural: Sweden's LSS entitlement framework, an aging demographic, and ongoing policy attention to disability services create a stable if regulator-priced revenue base. Strategic positioning has trended toward scale and institutional credibility, evidenced by the December 2024 investment partnership with Sekoya, multiple office openings in 2024 (Gällivare, Växjö), and a regional CEO bench designed to support multi-region expansion. Private ownership status and the absence of disclosed financial metrics limit precise revenue visibility, but headcount scale (1,001–5,000 employees) suggests God Assistans is among the larger independent LLS personal assistance providers in Sweden.

Name

God Assistans

Legal name

God Assistans

Website

https://godassistans.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

God Assistans is a Sweden-based personal assistance provider serving LLS-entitled children and adults across 11+ regional offices, funded by Försäkringskassan and municipal budgets, with adjacent legal and care subsidiaries.

Ownership category

akta.pro rank

Product category

Personal Assistance Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGAEAG)

Keywords

• Personal assistance services
• Disability support services
• LSS assistance
• Care services
• Legal support services

Headquarters

HQ city

Sundbyberg

HQ country

Sweden

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government-funded personal assistance services: Revenue is generated through government-funded personal assistance services. The company operates under the Swedish LSS (Law on Support and Service) framework, receiving compensation through the schablonbelopp (standard amount) set by the government, administered by Försäkringskassan (Social Insurance Agency) for assistance exceeding 20 hours/week and by municipalities for assistance under 20 hours/week.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

God Assistans is a Swedish personal assistance service provider operating under the LSS (Lagen om stöd och service till vissa funktionshindrade) framework. The company provides individualized personal assistance to children and adults with functional impairments, including help with daily activities, school support, and community participation. Services are delivered directly to customers in their homes and communities, with included free legal assistance and full transparency on how assistance compensation is used.

Product overview

God Assistans is a personal assistance service provider operating under LSS (Lagen om stöd och service till vissa funktionshindrade) with multiple regional offices across Sweden. The company's core offering is Personlig Assistans (Personal Assistance) for individuals with disabilities, available for both children and adults. The service is built around principles of empathy, simplicity, and influence, providing customers full transparency and control over their assistance. The company offers integrated legal support services through its God Juridik sub-brand and complementary care services via God Omsorg. The organization also runs Hugos Stiftelse, a charitable foundation supporting families of children with disabilities, and organizes the Glädjeruset community running event.

Differentiator

Problem solved

Functional benefit

Brands

• God Omsorg: Care services subsidiary providing support and assistance services.
• God Juridik

Products and services

• Personlig Assistans (Personal Assistance) Core service providing personalized assistance to individuals with disabilities, including children and adults who need support with daily living activities, based on their individual needs and preferences. Delivered directly in customers' homes and communities.
• Assistans för barn (Assistance for Children) Specialized personal assistance services tailored for children with disabilities, supporting their daily activities, education, school participation, and family integration.
• Assistans för vuxna (Assistance for Adults) Personal assistance services for adults with disabilities, helping them live independently, manage daily activities such as personal hygiene and meals, and participate in society.
• Juridiskt stöd (Legal Support) Free legal assistance for customers regarding personal assistance applications and related legal matters, provided by experienced lawyers such as Maria Sjöblom and Linda Olofsson.
• God Juridik Legal services brand offering assistance with personal assistance law, LSS cases, family law, and related legal matters. Operates as a separate but affiliated legal practice with Christian Källström as CEO.
• God Omsorg Care services sub-brand providing ledsagning (guiding/escort service) and avlösarservice (respite care) to complement personal assistance services.
• Arbeta som anhörig (Employment as Family Caregiver) Employment program allowing family members to work as formal personal assistants for their relatives with disabilities, providing flexibility and financial compensation for caregiving roles.

Quantifiable outcome

• 98% of customers recommend God Assistans
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Humana AB: Swedish personal assistance and care company and one of the largest providers in the LSS market. Directly comparable as a private-sector personal-assistance operator with national footprint, government-funded revenue model, and multiple regional offices.
• Frösunda Omsorg: One of Sweden's largest assistansbolag providing LSS-funded personal assistance with multi-regional offices. Directly comparable because several God Assistans managers (e.g., Mimmi Stolberg, Christian Källström) previously worked at Frösunda-sized competitors running identical LSS services.
• Assistansbolaget (formerly Olivia Assistans): National Swedish personal assistance provider operating under LSS with comparable customer segments (children and adults with disabilities). Directly comparable business model: schablonbelopp-funded, multi-office direct-to-consumer assistance with similar permitting requirements.
• Sara-Norge / SAFE Assistans: Smaller Swedish personal assistance provider focused on LSS-funded assistance with similar target customers (families with children with disabilities). Comparable as a direct-to-consumer assistansbolag competing for the same schablonbelopp-funded customer base in Sweden.

Broad incumbents

• Nytida (part of Ambea): Swedish disability services and personal assistance provider under Ambea group, operating LSS-funded services and group housing for adults with disabilities. Directly comparable as a licensed assistansbolag, although Ambea is a larger listed entity with broader care exposure.
• Attendo AB: Large listed Swedish care provider offering personal assistance alongside elderly care, disability services, and other public-pay health services. Comparable as a public-pay care operator in the same Swedish welfare space, though broader portfolio than God Assistans' pure-play personal assistance focus.

Regional players

• Humana Assistans (Norwegian arm): Norwegian personal assistance subsidiary within the same Humana group that competes in Sweden. Relevant as a comparably structured assistance operator under a parallel Nordic welfare regime (Brukerstyrt Personlig Assistanse), providing cross-Nordic benchmark data on go-to-market and unit economics.

Others

• Stora Möbler AB (AniCura-adjacent, excluded): Not a comparable; placeholder excluded.
• Komvux / Arbetsförmedlingen (referral pathway): Swedish public agencies that co-determine LSS outcomes: Försäkringskassan approves hours above 20/week and municipalities approve hours below. Comparable as upstream regulatory and referral counterparties that drive demand for God Assistans' services.
• Försäkringskassan (Swedish Social Insurance Agency): Government agency administering the schablonbelopp hourly rate and approving personal assistance for LSS recipients exceeding 20 hours/week. Analogous to a quasi-customer/payor, since revenue depends on agency-level eligibility and reimbursement decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/god-assistans
• Facebookfacebook.com/godassistanssyd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about God Assistans