What KIK Personal Care does

KIK Personal Care (operating as KIK Consumer Products, legal entity KIK Custom Products Inc., domiciled in Georgia, USA) is a privately held North American consumer products manufacturer founded in 1993 in Concord, Ontario. Starting as a single private-label bleach facility with 100 employees, KIK built a North American manufacturing network through a series of 8 acquisitions by 1996, then transformed its portfolio by entering pool and spa treatment products in 2011 (Chem Lab) and scaling that business significantly in 2013 through the BioLab acquisition and a licensing agreement with The Clorox Company for the Clorox Pool & Spa brand. Subsequent acquisitions added the Lavo Canadian household platform (2017), James Austin Company and the Comet/Spic and Span/Chore Boy/Cinch brand assets (2018), and NC Brands L.P. (2019). Headcount is reported in the 1,001–5,000 range, supported by 15+ manufacturing and distribution facilities in the U.S. and Canada and additional international pool operations in Europe (Bayrol), Australia, and South Africa. In June 2024, KIK divested its Auto Care Business to Recochem to focus on household and pool care; in September 2025, Steve Jackson was appointed CEO.

The company's capabilities span product development, formulation, strategic sourcing, manufacturing, packaging design, brand marketing, project management, quality assurance, compliance, sales, distribution, and logistics. It operates more than 25 owned and licensed consumer brands across two divisions. The Household Division includes Comet, Spic and Span, Top Job, Greased Lightning, The Works, Chore Boy, Cinch, Pure Bright, Austin's, and the Canadian Lavo portfolio (Arctic Power, Old Dutch, Springtime, La Parisienne, Hertel). The Pool Division includes the licensed Clorox Pool & Spa brand, plus Pool Time, Pool Essentials, BioGuard (also distributed in Australia and South Africa), Natural Chemistry, Bayrol (Europe), Pro Series, SeaKlear, SpaGuard, Spa Essentials, Spa Time, and Aquapill. KIK also manufactures private-label products (household cleaners, bleach, laundry, dish care) for major retailers to national-brand-equivalent specifications.

KIK generates revenue through three streams: private-label manufacturing (B2B contracts with retailers), branded product sales via mass merchants, grocery, and specialty retail channels, and licensing royalties (notably the Clorox Pool & Spa agreement). Distribution is exclusively indirect — through retailers and the BioGuard professional dealer network — with no direct-to-consumer sales. Pricing is negotiated privately with retail partners. The company is privately held with no disclosed parent company, institutional investor base, or public financial reporting.

Name

KIK Personal Care

Legal name

KIK Custom Products Inc.

Website

https://kikcorp.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KIK Personal Care is a North American private-label and branded consumer products manufacturer operating 15+ manufacturing facilities and a portfolio of 25+ owned and licensed brands serving major mass, grocery, and specialty retailers in household cleaning, laundry, and pool/spa care categories.

Ownership category

akta.pro rank

Product category

Consumer Products Manufacturing (Household Cleaning and Pool/Spa Treatment)

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Private label manufacturing
• Household cleaning products
• Pool and spa chemicals
• Consumer products manufacturing
• Laundry and bleach products

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices19 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Label Manufacturing: KIK manufactures private label consumer products for major retailers, producing household cleaning, bleach, laundry, and dish care products that match national brand quality standards.
2. Branded Product Sales: KIK markets and sells owned branded household cleaning products (Comet, Spic and Span, Top Job, Greased Lightning, The Works) and pool/spa products (Pool Time, Pool Essentials, BioGuard, Natural Chemistry, Bayrol) through retail channels.
3. Licensed Brand Products: KIK holds licensing agreement with The Clorox Company to produce and sell Clorox Pool & Spa branded products (since 2013), generating royalties and brand licensing revenue.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

KIK Personal Care manufactures and packages consumer cleaning products for two primary lines: household care (cleaners, bleach, laundry, and dish products) and pool/spa treatment chemicals. The company produces both private-label products for major retailers (matching national brand quality at competitive pricing) and its own branded portfolio (Comet, Spic and Span, Top Job, Greased Lightning, The Works, BioGuard, Natural Chemistry, Bayrol, Pool Time), as well as licensed brands (Clorox Pool & Spa). Capabilities span product formulation, manufacturing, packaging design, brand marketing, distribution, and logistics.

Product overview

KIK Personal Care is one of North America's largest independent manufacturers of consumer products, operating as a portfolio of household care and pool care brands rather than a unified software platform. The company offers leading brands in household cleaning (Comet, Spic and Span, Top Job, Greased Lightning, The Works) and laundry products (Old Dutch, Arctic Power, Springtime, La Parisienne, Hertel), alongside pool and spa treatment products (Clorox Pool & Spa under license, Pool Time, Pool Essentials, BioGuard, Natural Chemistry, Bayrol). KIK serves as both a private-label manufacturer and branded product company, with capabilities spanning product development, formulation, manufacturing, packaging design, brand marketing, and distribution logistics across North America and key international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Clorox Pool & Spa: Pool and spa treatment products licensed from The Clorox Company
• Pool Time
• Pool Essentials
• BioGuard
• Natural Chemistry
• Bayrol
• Comet
• Spic and Span
• Top Job
• Greased Lightning
• The Works
• Lavo
• Arctic Power
• Old Dutch
• Springtime
• La Parisienne
• Hertel
• Pure Bright
• Chore Boy
• Cinch
• Austin's
• SeaKlear
• Spa Essentials
• SpaGuard
• Pro Series

Products and services

• Household Cleaning Products Branded and private label household cleaning products including bathroom cleaners, kitchen cleaners, multi-surface cleaners, glass cleaners, bleach products, degreasers, drain openers, and scrubbing products. Distributed under brands such as Comet, Spic and Span, Top Job, Greased Lightning, The Works, Chore Boy, Pure Bright, and Cinch. Targeted at residential consumers via mass, grocery, and specialty retailers, plus private label arrangements with major retailers.
• Laundry and Fabric Care Products Laundry detergent, fabric softener, bleach, and cleaning products sold under KIK's Lavo business in Canada under brands including Arctic Power, Old Dutch, Springtime, La Parisienne, and Hertel. Includes private label and branded products plus an industrial bulk bleach division and bottle blowing operation.
• Pool and Spa Treatment Products Pool and spa treatment chemicals and accessories including filter cleaners, sanitizers, algaecides, balancers, and specialty treatments. Distributed under owned brands (Pool Time, Pool Essentials, BioGuard, Natural Chemistry, Bayrol, SeaKlear, Spa Essentials, SpaGuard, Spa Time, Aquapill, Pro Series) and licensed brands (Clorox Pool & Spa under license from The Clorox Company since 2013). Served via mass and specialty retailers plus the BioGuard professional dealer network in North America, Australia, and South Africa; Bayrol is distributed across Europe.
• Private Label Manufacturing Services B2B contract manufacturing services producing national-brand-equivalent household cleaners, bleach, laundry, dish care, and pool/spa treatment products under retailer-owned private labels. Capabilities include product development, formulation, strategic sourcing, manufacturing, packaging design, quality assurance, compliance, and logistics. Sourced by major retail chains across North America.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Clorox CompanycoreOEM/ Whitelabel/ Licensing Partner · 1 January 2013KIK signed a licensing agreement with The Clorox Company in 2013 to launch Clorox Pool & Spa branded pool and spa treatment products through North American retailers. This is a flagship licensed brand relationship that gives KIK access to a well-recognized consumer brand in the pool care category.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Pool Corporation: Pool Corp is the largest US distributor of pool and spa products, serving the same residential and professional pool care customers as KIK's BioGuard, Natural Chemistry, and Clorox Pool & Spa brands. Comparable as a downstream channel participant in the pool care category where KIK is a major chemical treatment supplier.

Direct peers

• Church & Dwight: Church & Dwight is a major US household products company with leading positions in cleaning (Arm & Hammer, Kaboom, OxiClean). Comparable as a US-listed mid/large-cap CPG with branded cleaning portfolios sold through the same retail channels KIK serves.
• Zep Inc. Zep is a US-based manufacturer of cleaning and maintenance products serving professional and consumer channels. Comparable to KIK's Household Division as a focused cleaning products manufacturer (and former employer of KIK's current CFO Zak Kennedy).
• McBride plc: McBride is Europe's largest private label manufacturer of household cleaning, laundry, and personal care products. Comparable as a focused private label cleaning manufacturer serving retailer brands — directly mirroring KIK's core private label manufacturing business model in a different geography.
• The Clorox Company: The Clorox Company is both KIK's licensor (for Clorox Pool & Spa) and its largest direct competitor in household cleaning. Comparable as a multi-brand consumer products company with major positions in bleach, cleaning, and pool care sold through the same North American retail channels KIK serves.

Broad incumbents

• Procter & Gamble: P&G is a Fortune 100 CPG giant with major positions in household cleaners (Mr. Clean, Cascade), laundry (Tide, Gain), and dish care. Comparable as a multi-billion dollar branded cleaning products company that KIK competes against both on shelf and as a private label supplier to the same retailers.
• SC Johnson & Son: SC Johnson is a privately held global CPG leader in household cleaning (Windex, Mr. Muscle, Scrubbing Bubbles). Highly comparable as a private, family-controlled multi-brand cleaning products company of similar scale and structure to KIK.
• Reckitt Benckiser Group: Reckitt operates leading household cleaning brands (Lysol, Finish, Vanish). Comparable as a global branded cleaning products manufacturer serving the same mass retail and grocery channels as KIK.
• Henkel AG & Co. KGaA: Henkel is a global CPG leader with major laundry, dish care, and household cleaning franchises (Persil, all, Purex). Comparable as a multinational manufacturer operating across the same categories as KIK with similar retailer relationships and brand-vs-private-label portfolio mix.
• Newell Brands: Newell Brands is a multi-category consumer products company with household and outdoor cleaning/maintenance franchises. Comparable as a portfolio CPG owner of acquired cleaning brands, and former employer of KIK's COO Jeff Schmitt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kik-custom-products

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIK Personal Care