Chelsea Retirement Community

What Chelsea Retirement Community does

Chelsea Retirement Community is a non-profit, faith-based Continuing Care Retirement Community (CCRC) — also marketed as a Life Plan Community — founded in 1906 and operating on a 58-acre historic campus at 805 West Middle Street, Chelsea, Michigan. It delivers the full continuum of senior care on a single site: independent living (Prairie Cottages, Garden Cottages, Garden Homes, Dancey House Apartments), assisted living (Glazier Commons), memory care (Towsley Village, trained on Teepa Snow's Positive Approach to Care model since 2016), skilled nursing (Kresge Healthcare & Rehabilitation Center, consistently CMS Five-Star rated and operated under the Action Pact culture-change model), and short-term post-acute rehabilitation available to both on-campus residents and external patients. Supporting amenities include the McMullen Wellness Center with a heated pool, fitness programming delivered with partner NIFS under the seven-dimension Balanced Living framework, multiple dining venues, and salon/transportation services.

The underlying operating platform is a vertically integrated residential care model rather than a software product: differentiation rests on physical campus design (58 acres, multiple neighborhood types), specialized clinical methodologies (PAC dementia care, Action Pact skilled nursing, Balanced Living wellness), and regulatory credentials (CMS 5-Star, PAC Designated Organization — one of only two in Michigan). The business generates revenue through recurring monthly care fees that vary by care level, supported by an entry-style Life Plan Community commitment that secures residents' future care access, plus post-acute rehab revenue from external short-stay admissions. Go-to-market is sales-led via a dedicated admissions team, virtual and in-person tours, the MoneyGauge Affordability Calculator, the annual Senior Living Week open house, and a resident referral program (one month free for both parties). The community is the flagship campus of Brio Living Services (formerly United Methodist Retirement Communities & Porter Hills), a Michigan non-profit parent that also operates Porter Hills Village, Meadowlark Retirement Community, and other senior living sites under a unified corporate compliance framework.

Name

Chelsea Retirement Community

Legal name

Chelsea Retirement Community

Website

https://chelsearetirement.mybrio.org

Company type

Private

Founded year

1906

Operating status

Operating

Short description

Chelsea Retirement Community is a non-profit Continuing Care Retirement Community on a 58-acre historic campus in Chelsea, Michigan, offering the full continuum of senior care — independent living, assisted living, memory care, skilled nursing, and post-acute rehabilitation — to older adults in southeastern Michigan as the flagship campus of Brio Living Services.

Ownership category

akta.pro rank

Product category

Senior Living / Continuing Care Retirement Community

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK), Single-Site CCRCs (HLADAEAE), Independent Living within CCRC Campuses (IL Component) (HLADAAAF)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living community
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Chelsea

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Monthly Care Fees: Residents pay recurring monthly fees for their chosen level of care, which may vary based on care level (independent living, assisted living, memory care, skilled nursing).
2. Life Plan Community Entry/Investment: As a Continuing Care Retirement Community (CCRC/Life Plan Community), residents secure their future care through their initial residency, with access to all levels of care as needed without relocating.
3. Post-Acute/Rehabilitation Services: Short-term rehabilitation services for recovery after illness, injury, or surgery, available to both community residents and external patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Chelsea Retirement Community operates a Continuing Care Retirement Community (CCRC) on a single campus in Chelsea, Michigan, delivering a continuum of care that includes independent living, assisted living, memory care, skilled nursing, and post-acute rehabilitation services. Residents can transition between care levels as their needs change, supported by a faith-based, nonprofit operating model under parent organization Brio Living Services.

Product overview

Chelsea Retirement Community is a Continuing Care Retirement Community (CCRC) offering a full continuum of senior living and care services on a 58-acre historic campus in Chelsea, Michigan. The community provides multiple living options including Independent Living (Prairie Cottages, Garden Cottages, Garden Homes, Dancey House Apartments), Assisted Living (Glazier Commons), Memory Care (Towsley Village), Skilled Nursing (Kresge Healthcare & Rehabilitation Center), and Post Acute Care/Rehabilitation. Residents can transition between care levels as needed while remaining on campus. Additional services include the McMullen Wellness Center, dining venues, and the Balanced Living wellness program. Founded in 1906, it is the flagship campus of Brio Living Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, supporting and flagship.

• Positive Approach to Care (PAC) by Teepa SnowcoreStrategic or Co-development Partner · 1 January 2016Towsley Village Memory Care Center has been working with Teepa Snow's Positive Approach to Care model since 2016 to promote team members' care skills and foster engagement with residents. The community earned PAC's Designated Organization status at the Aware Level, making it one of only two retirement communities in Michigan to receive this distinction.
• National Institute for Fitness and Sport (NIFS)supportingTechnology or IntegrationNIFS serves as a wellness partner supporting the Balanced Living program at Chelsea Retirement Community, providing expertise in fitness and sport programming tailored for older adults.
• Omnicare (CVS)supportingTechnology or IntegrationPharmacy services provided through Omnicare (CVS), including delivery of prescriptions directly to the Chelsea Retirement Community campus for resident convenience.
• Brio Living ServicesflagshipStrategic or Co-development PartnerChelsea Retirement Community is the flagship campus of Brio Living Services (formerly United Methodist Retirement Communities). Brio Living Services operates multiple senior living communities across Michigan including Porter Hills Village, Meadowlark Retirement Community, and others.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: The largest U.S. operator of senior living communities, including independent living, assisted living, and memory care across hundreds of locations. Comparable as a multi-site CCRC/senior living operator serving overlapping resident populations and care levels.
• Atria Senior Living: Major national senior living operator offering independent living, assisted living, and memory care. Comparable to Chelsea as a multi-site senior housing provider targeting similar middle-to-upper-income seniors with similar service categories.
• Sunrise Senior Living: National senior living provider with a strong footprint in assisted living and memory care. Comparable to Chelsea's Glazier Commons (assisted living) and Towsley Village (memory care) service lines and quality-of-care positioning.

Regional players

• American House Senior Living Communities: Michigan-based senior living operator with independent living, assisted living, and memory care communities across the state. Directly comparable as a same-state regional competitor serving Michigan seniors.
• StoryPoint Group: Midwest-focused senior living operator with independent living, assisted living, and memory care communities including locations in Michigan. Comparable as a regional competitor in overlapping Michigan submarkets.

Direct peers

• Life Care Services: Manages and operates CCRCs and Life Plan Communities across the U.S., including nonprofit-sponsored campuses. Directly comparable as a CCRC management operator serving similar faith-based and nonprofit sponsors in the same business model as Chelsea/Brio.
• Trilogy Health Services: Multi-site senior living operator offering independent living, assisted living, memory care, skilled nursing, and rehabilitation across the Midwest. Closely comparable on continuum-of-care delivery and regional Midwestern footprint.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities with a significant skilled nursing component. Comparable to Chelsea on the full continuum-of-care service mix and senior housing operating model.
• Erickson Senior Living: Operator of large-scale continuing care retirement communities (CCRCs) with entrance-fee / Life Plan Community models similar to Chelsea. Directly comparable on CCRC structure, age-in-place continuum of care, and entrance-fee economics.
• Brio Living Services (Porter Hills): Parent organization and sister-campus operator (Porter Hills Village, Meadowlark Retirement Community) under the same Brio Living Services umbrella. Direct sibling-organization peer sharing branding, governance, and back-office infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChelseaRetirementCommunity
• Instagraminstagram.com/chelsearetirement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chelsea Retirement Community